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95% of CEOs say they struggle to balance funding their current operations and investing in innovation when disruption hits. That's not an innovation problem. That's an execution problem. In our latest newsletter, we explore why most organizations are stuck in "pilot purgatory", running experiments that never scale, and what the ones getting it right are doing differently. The answer isn't more ideas. It's better engineering. What's the biggest barrier to scaling innovation in your organization right now? 👇

Good and timely article . For years, companies optimized execution. Now we have the opportunity to optimize architecture. That is a fundamental shift. Engineering-to-Cash is not simply about improving operations. It is about maximizing how efficiently capital is converted into value. It is a ROIC engine; WIll write and article about it;

Good points. The execution gap is where most R&D value gets lost and this actually happens in the scale up handoff and not in the lab. Many organisations are discovering this the hard way.

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