Senior Director of Sales - National

Senior Director of Sales - National Accounts

Location: Remote

About Freestyle Snacks

At Freestyle Snacks, we're building the future of savory snacking. We take bold, flavorful olives and pickles sourced from the best growing regions in the world and reinvent them for today's consumer with convenient, mess-free packaging that fits seamlessly into modern life. As consumers seek healthier, whole-food snacks and eating habits evolve, we're creating an entirely new way to snack on foods people already know and love.

Since launching in 2022, Freestyle has expanded to more than 6,000 retail locations nationwide, with products carried by Whole Foods, Target, Walmart, Costco, Delta Air Lines, and more. We're growing quickly, moving fast, and looking for ambitious, curious people who want to help build a brand that is changing the way people think about savory snacks.

If you're energized by big ideas and hard problems, happiest getting your hands dirty, and hungry for real ownership and the room to grow, we'd love to meet you.

About the Role

Freestyle Snacks is seeking a highly motivated, entrepreneurial Senior Director of Sales - National Accounts to accelerate our next phase of retail expansion.

This is not a traditional account management role.

We are looking for a strategic thinker who is equally excited to roll up their sleeves and execute. The ideal candidate can identify whitespace opportunities, develop a winning sales strategy, build compelling customer presentations, analyze data, manage broker relationships, and close business.

You will own a portfolio of national and regional accounts while helping shape our broader go-to-market strategy. You'll work directly with the Founder & CEO and serve as a critical leader within our growing sales organization.

What You'll Do

Drive New Business Growth

• Identify and pursue new retail, mass, and club channel opportunities.
• Develop creative and strategic approaches to unlock new accounts and accelerate distribution growth.
• Lead the sales process from prospecting through launch, including outreach, relationship development, presentations, negotiations, and execution.
• Build annual customer plans designed to maximize sales, distribution, and profitability.

Own Customer Strategy and Execution

• Manage a portfolio of key national and regional accounts.
• Develop account-specific growth strategies supported by data and market insights.
• Create compelling sales presentations, line reviews, and business updates.
• Analyze sales data, distribution trends, velocities, and market opportunities to support customer recommendations.
• Monitor and manage promotional plans, pricing, trade spend, and overall account profitability.

Lead Broker Relationships

• Manage and maximize performance across Freestyle's broker network.
• Establish clear goals, priorities, and accountability measures for broker partners.
• Partner closely with brokers to identify new opportunities and accelerate customer acquisition.
• Ensure flawless execution across all customer touchpoints.

Partner Cross Functionally

• Collaborate closely with marketing, operations, and finance teams.
• Provide customer insights that help shape innovation, merchandising, and growth strategies.
• Support forecasting and inventory planning efforts.

Represent the Brand

• Serve as a key ambassador for Freestyle Snacks at all relevant industry events, trade shows, roadshows, and customer meetings.
• Build strong relationships across retailers, distributors, and strategic partners.

Who You Are

• 5+ years of experience in CPG sales, with meaningful experience managing national retail in grocery accounts.
• Thrives in a startup environment.
• Proven track record of securing new distribution and driving revenue growth.
• Moves with urgency and consistently delivers high-quality output. Able to make sound decisions with imperfect information and maintain momentum in a fast-paced environment.
• Exceptional communicator who can distill complex ideas into clear, actionable recommendations and drive alignment across customers, brokers, and internal teams.
• Comfortable building presentations, analyzing syndicated and customer data, and developing customer selling stories independently.
• Highly analytical and proficient in Excel, PowerPoint, and sales planning tools.
• Able to move seamlessly between strategy and execution.
• Hungry, competitive, and motivated by winning.
• Experience managing brokers.
• Willingness to travel approximately 30%.

What Success Looks Like

In your first 12 months, you will:

• Expand Freestyle's distribution through new national and regional account wins.
• Strengthen broker performance and accountability.
• Build best-in-class customer selling materials and growth plans.
• Increase sales velocity and profitability across existing accounts.
• Establish yourself as a trusted strategic partner to both customers and internal teams.

Why Join Freestyle?

• Join one of the fastest growing brands in the category.
• Make an outsized impact on the trajectory of the business.
• Healthcare benefits, 401(k), flexible PTO, and professional development opportunities.
• Unlimited olives and pickles.
• Opportunity to help build an iconic snack brand from the ground up.

If you would like to be considered for this role please send your resume to ally@freestylesnacking.com