Event ads are a form of Sponsored Content that appear directly in a member’s LinkedIn feed. The ads promote one LinkedIn Event from your Page or an off-platform event. They are served to members on desktop and mobile devices and are optimized to highlight important event details.
Event ads also allow advertisers to provide their targeted audience with a different ad experience before, during, and after an event.
The advertising specifications required for an event ad are:
- Name this ad (optional) - Use up to 255 characters to name your ad.
- Introductory text (optional) - Add optional introductory text up to 600 characters.
- The same introductory text is used in the ads shown before the event, during the event, and after the event. It’s recommended that you either add introductory text that is relevant for all three stages, create three event ad campaigns (one for each stage), or not add any introductory text.
- Ad image (optional) - Choose an image for the event ad. You have the option to upload a new image, or you can select an existing image from the Media Library. Your ads will be shown with the image you select instead of the LinkedIn Event’s cover image. The image you select will be the cover image for the off-platform event ad.
- Video preview (optional) - Play a 30-second preview of the LinkedIn Live Event livestream or recording before viewers are asked to register.
- Event destination URL - Add the URL for your LinkedIn or off-platform event.
Important to know
Ads can be rejected if they don't meet our advertising guidelines.
Related tasks