Single image ads include one image and appear directly in the LinkedIn feed of professionals you want to reach, on both desktop and mobile devices, and on the LinkedIn Audience Network. They allow you to create your ad manually or with AI.
Use the table below to learn more about different AI features that can help create your ad.
| Feature | Section in Campaign Manager | How to use |
|---|---|---|
| Auto-Targeting | Audience | Select Auto-Targeting to let LinkedIn recommend and reach likely buyers. |
| Draft with AI | Ads in this ad set | Use the Draft with AI option to generate introductory text, headline, images for your single image ad. |
| Suggested budgets | Budget and schedule | Consider the suggested budget to align with goals and audience scale. |
| Maximum Delivery bidding | Bidding | Choose Maximum Delivery to let machine learning bid for your and maximize resutls within your budget. |
The following is an example of a single image ad on desktop.
The following is an example of a single image ad on mobile devices.
Here's a tip
When you view your ad in Preview or Show in feed mode before launching your ad set, the ad image might appear to be cut off. However, the entire ad will appear in the live version.
Image creation features for single image ads
| Feature | Description |
|---|---|
| Shutterstock images | Access millions of professional stock images directly within LinkedIn Campaign Manager to use in your ads. |
| Image creation integrations | Create your images and seamlessly export into Campaign Manager for Canva and Adobe Express. |
| Microsoft Designer | Edit images using AI-powered design tools integrated into the ad creation workflow. |
| Personalization with macros | Dynamically customize ad introductory text, based on audience attributes like member account name, company name, industry, or job title. |
| Brand kit | Set your brand's core assets such as color palette, fonts, and brand voice and apply to your ad. |
| Image templates | Choose from pre-designed templates optimized for LinkedIn ads to quickly create professional visuals. |
| Flexible ads | Automatically generate multiple single image and video ad variations by combining different images, headlines, and descriptions for testing. |
Single image ads support all levels of full funnel marketing. This ad format can be selected for the following ad objectives:
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