WPP Enterprise Solutions

Thrilled to be part of another inspiring #AdobeSummitSingapore. It was great connecting with enterprise leaders across Asia and discussing how organizations can build the right foundation for agentic AI to drive measurable business impact. Thanks to Adobe and everyone who stopped by to connect.

At Bottle Rocket, we've always believed impact isn't just about what you build, it's about what it enables. For 18+ years, that's meant helping companies solve complex business challenges, connect strategy to execution and create lasting value for the clients we serve. That mission doesn't change. What's changing is our reach. As part of WPP Enterprise Solutions, Rocketeers now work alongside 12,000+ experts across engineering and platforms, commerce, consulting, content transformation, CRM, and CX. Same focus on measurable impact and enterprise value, now backed by deeper capabilities to help our clients move even faster and at greater scale. We're excited to expand what’s possible for our clients. #bottlerocket #wppenterprisesolutions

Accessibility isn't just about compliance. It's a catalyst for growth.    WPP Enterprise Solutions explores why inclusive, accessible experiences drive stronger usability, higher conversion, and better performance in an AI-enabled world. As more customer journeys are mediated by AI, accessibility is becoming a critical competitive advantage.    In his latest insight, Josh Loebner, PhD shares how leading enterprises are turning accessibility into a growth system.    Read the full whitepaper: https://lnkd.in/gXGPr5t5    #WPPEnterpriseSolutions #GrowthSystems #Accessibility #InclusiveDesign #DigitalTransformation 

AI is changing the way people shop. James Phillips, Executive Creative Director of WPP's Commerce Practice, shares what it takes for brands to stay ahead. #WPPEnterpriseSolutions #Commerce #AI

AI alone won't drive growth. Better systems will. At WPP Enterprise Solutions, we believe organizations don't have a technology problem. They have a connection problem. Fragmented data, siloed teams, and disconnected processes limit AI's ability to create real business value. In his latest insight, Alan Davies explores why the future belongs to organizations that build adaptive systems designed to sense, learn, and respond in real time.   Read the full article: https://lnkd.in/gh5VeFG9    #WPPEnterpriseSolutions #GrowthSystems #ArtificialIntelligence #BusinessTransformation #CustomerExperience

Are you running an AI-powered Content Supply Chain? Or just collecting isolated AI tools? Generative AI makes asset creation nearly instant, yet 81% of digital leaders still struggle to scale content across markets, and 83% cite internal alignment as a major barrier. Last week in NYC, WPP Enterprise Solutions and Adobe gathered senior leaders to tackle this execution gap. Our speakers Cameron Oxley and Jaimeson Wennerstrum shared how to move past isolated AI playgrounds and build a true, integrated operating model. As Cameron highlights in the clip, success isn't about the technology stack itself — it’s about removing process friction and embedding AI directly into the workflows your teams already use. Ready to unlock your content supply chain? Visit our Adobe Partner Page to learn more about our strategic partnership and reach out directly to our team to start the conversation: https://lnkd.in/gDqBfP-7 #ContentSupplyChain #MarketingTransformation #AdobeGenStudio #WPPOpen #WPPEnterpriseSolutions #GenerativeAI

One GPS watch. Thousands of surfers. A global competition without boundaries. Rip Curl partnered with WPP Enterprise Solutions to transform data from the Rip Curl Search GPS watch into a first-of-its-kind virtual surfing competition that has since become an annual fixture on the global surfing calendar. The results in just the first five days: • 24.7K+ waves surfed • 3,100+ surf sessions tracked • 1,390+ surfers participating Our expertise: Connected Experiences, Digital Product Innovation, Consumer Data, Experience Design, and Sports Technology. Ready to build your own growth system? https://lnkd.in/e3YGbfEY #WPPEnterpriseSolutions #ConnectedExperiences #DigitalInnovation #CustomerExperience #SportsTechnology

370+ retail stores. 600+ auto centers. One AI-first transformation. Halfords partnered with WPP Enterprise Solutions to embed AI into its Software Development Life Cycle (SDLC), accelerating software delivery while reducing costs and maintaining exceptional quality. The results: • 20–35% increase in development velocity above target • 99.99% platform uptime • 20% reduction in overall team costs Our expertise: AI-Enabled Software Delivery, Software Engineering, Enterprise Platforms, Digital Transformation, and AI-Powered SDLC. Ready to build your own growth system? https://lnkd.in/e3YGbfEY #WPPEnterpriseSolutions #AI #SoftwareEngineering #DigitalTransformation #EnterpriseTechnology

Last week, we wrapped up a fantastic day at Adobe Summit London 2026. From meaningful conversations to co-hosting our executive dinner and reception with Adobe, it was a fantastic opportunity to connect with clients, partners and industry leaders shaping the future of digital experience. A standout moment was Steven Biss's session, The Agentic Enterprise: Why Business Architecture Matters More Than Ever, where he shared why 77% of AI project failures are organisational, not technical. Inspired by the conversations? Explore our WPP Enterprise Solutions Adobe Partner page for insights and resources, or connect with Steven Biss to learn how our WPP x Adobe Agentic Evaluation Assessment helps organisations build a strong foundation for scaling agentic AI: https://lnkd.in/gDqBfP-7 #AdobeSummit #DigitalTransformation #CustomerExperience #EnterpriseArchitecture #AIinBusiness #WPPOpen

How do brands turn real-time data into meaningful customer experiences? At Cannes Lions International Festival of Creativity 2026, Ben Geheb, Global Chief Experience Officer at WPP Enterprise Solutions, joined leaders from The Coca-Cola Company, DoorDash, IKEA and WPP to explore how connected ecosystems, agentic commerce and real-time data are reshaping the customer experience. If you missed the conversation, you can now watch the session on demand: https://lnkd.in/eZ-txDYW #CannesLions #CustomerExperience #CX #AgenticCommerce #AI #WPPEnterpriseSolutions