Web Summer Camp’s cover photo
Web Summer Camp

Web Summer Camp

Education

Opatija, Primorje-Gorski Kotar County 950 followers

The hands-on summer event for digital experts, UX designers, developers and entrepreneurs. Join us in Croatia in July.

About us

Web Summer Camp, a unique, three-day event where Europe’s web professionals come together to learn, share, and grow! Taking place at the five-star Hotel Ambasador in beautiful Opatija, Croatia, this is more than just a conference - it’s a hands-on knowledge exchange set against the serene backdrop of the Adriatic coast. Web Summer Camp is organized by Netgen. Next edition: July 2-4, 2026.

Industry
Education
Company size
11-50 employees
Headquarters
Opatija, Primorje-Gorski Kotar County
Type
Nonprofit
Founded
2012

Locations

  • Primary

    Ulica Feliksa Peršića 5

    Opatija, Primorje-Gorski Kotar County 51410, HR

    Get directions

Employees at Web Summer Camp

Updates

  • 📊 What our attendees told us after Web Summer Camp 2026? We're incredibly grateful for the feedback we received from our participants. Here's what stood out: ⭐ 9.3/10 – Overall rating of the event organisation 💡 90% – Said they can apply the knowledge gained at the conference to their daily work 🎉 9.2/10 – Overall rating of Web Summer Camp 2026 A huge thank you to everyone who joined us, shared their insights, and helped make this year's event such a success. Your feedback motivates us to keep raising the bar and delivering even more value in the years ahead. See you at the next Web Summer Camp! 🚀

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  • Web Summer Camp reposted this

    What product leaders can learn from architects: One of the most thought-provoking sessions at Web Summer Camp for me was the closing keynote, delivered by Croatian architect Marko Dabrovic. His talk on efficiency in architecture made me think about how much product leaders can learn from disciplines that have been managing complexity for much longer than we have. Architecture and product management have more in common than we often admit, or even realise. Both are about making decisions under constraints, require balancing the needs of many different stakeholders, trade-offs between cost, quality, time, sustainability, usability, and long-term value. Here are 3 key points I wanted to share: 1️⃣ Every design decision shapes behaviour for years. Buildings don't just occupy space. They influence how people move, collaborate, meet, rest, feel safe, and interact with each other. How the environment around changes. How a community around changes.  Products do exactly the same. With every user flow, button, notification, interaction, permission model, AI personalisation... With the interfaces we design and build we're designing behaviours. 2️⃣ Design for longevity, not just the launch. Architecture is about creating impressive buildings, and it's also about creating something that continues to work decades later. Maybe product leaders should spend less time asking: "What's the next feature?" ...and more time asking:  "What are we creating that will still make sense 3 years from now?" Because great products, like great buildings are remembered because people wanted to keep using them, long after they were built. 3️⃣ Time is a non-renewable resource. Architecture deals with large-scale projects, with many stakeholders, long timelines and expensive trade-offs, countless moving parts, as well as change requests that ripple across everything (sound familiar?). In architecture, change requests are never treated as “small.” Because once work is in motion, a change affects the whole system: timeline, budget, coordination, materials, approvals, and the people doing the work. Product is not that different. But we often treat change as harmless. We say “Just one more iteration.” or “Can we quickly add this?” “Let’s revisit it later.” “It’s only a small change.” But every change request spends time. And time is the one resource we never get back. Every unclear decision, misaligned stakeholder conversation, unclear requirement, avoidable rework, late change request - spends time. Maybe the lesson here for product leaders should be to manage change seriously enough that people understand: What is the cost? What gets delayed? Who needs to be involved? What becomes less important now? Speed without clarity often creates the very rework that steals time later. Maybe product leaders need less obsession with speed. And more respect for time. What's the most valuable lesson you've borrowed from a discipline outside product?

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  • One more edition is over and done! Thanks to all participants who joined. It is always a privilege to host people from 20 and more countries. We cherish that diversity. Thanks to all speakers who prepared and delivered workshops and talks, being there, sharing their knowledge and experience. Thanks to our great sponsors without whom the event would not be possible: Konfica, Four of them LLC, Baymard Institute, Financijska agencija - Fina, Sofascore, CoreTrek, A1 Hrvatska d.o.o., Aircash. See you next year!

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  • Web Summer Camp reposted this

    🌊 Web Summer Camp 2026 in Opatija, what a weekend!   On Saturday, Julia Zenz, Maria Theuermann, Badr Choujai and I attended the Web Summer Camp in Croatia 🇭🇷, joining the Product Management and JavaScript tracks.  Spending a day surrounded by people building the future of how we work left us with more energy than we came with.   A few sessions really stuck with us:   ▸ Vibe Coding in the Wild by Marija Filipovic showed us practical, real examples of how her team builds alongside Claude Agents. Between some mindset shifts and the beautifully designed slides, the time just flew by.   ▸ The PM Stack is Changing: AI Tools That Actually Save Time by Zrinka Dedic. In this workshop, we worked through a real-world case study together on how to use AI tools in the daily PM business. On top of the hands-on session, we also got some great templates, so the learnings can be quickly adopted in our own projects.   ▸ Building MCP Apps: Branded Experiences Inside ChatGPT by Tejas Kumar, where we built a single, branded, interactive app that runs across all MCP-compatible clients without writing client-specific code.   Beyond the sessions, the event was brilliantly organised and the setting right by the sea made it easy to recharge between talks. A great mix of focused learning and good energy. ☀️   Big thanks to the organisers and all the speakers for the inspiration! #AcuityAcuity Analytics #WebWeb Summer Camp #LifeAtAcuity

  • Web Summer Camp reposted this

    The third day of WSC brings more dev workshops, and we're keeping the momentum going with hands-on sessions, fresh ideas and inspiring conversations. Radovan Baćović gave a talk about the convergence of DevSecOps, AI, and DataOps, showing how these disciplines are increasingly interconnected in modern software delivery. He explored how organizations can embed security, data, and AI capabilities directly into their development processes rather than treating them as separate concerns. The session highlighted the importance of building integrated systems that are secure, data-driven, and AI-ready from the start. Tejas Kumar explored how developers can build MCP apps and create branded experiences directly inside ChatGPT. He demonstrated how conversational interfaces are becoming a new platform for applications and how businesses can design custom AI experiences that feel native to users. The talk highlighted the opportunities and challenges of building products for an AI-first ecosystem. Mario Blažek showed how Symfony can be used to build AI-powered applications and integrate modern AI capabilities into existing products. He walked through practical approaches to incorporating AI services into applications while maintaining clean architecture and developer productivity. The session demonstrated that AI adoption doesn't require reinventing entire systems, but rather thoughtfully extending the tools and frameworks teams already use.

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  • Web Summer Camp reposted this

    Good conversations, fresh perspectives and plenty of sunshine ☀️ Spent the weekend at Web Summer Camp in Opatija and came home with one clear thought: the gap between “AI is the future” and “AI is how we work today” is getting smaller every day. I especially appreciated seeing how many of these ideas already reflect the way we approach AI at Acuity Analytics. It’s exciting to work in a team that doesn’t just follow these changes - we actively experiment, learn, and build with them. 🚀 My favourite sessions were by Marija Filipovic and Zrinka Dedic: practical, hands-on, and full of ideas I’ll definitely be bringing back to the team. 🙌🏻 Big thanks to everyone who made this event happen and to my colleagues Claudia Perus, Badr Choujai and Maria Theuermann for the amazing time together! 🌊 #WebSummerCamp #AI #AcuityAnalytics #LifeAtAcuity

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  • Web Summer Camp reposted this

    Guess what a late night Portugal-Croatia World Cup game, an unlimited wine & pasta dinner and a morning workshop have in common! A room full of people who are tired, hungover, and still processing football heartbreak the next day. 😎 That was the beautiful challenge I walked into for my 10am workshop at Web Summer Camp, in amazing Croatia, last Friday. ☀️ And honestly? I do enjoy a challenge, so it got me excited. Although I did have to explain a few times that people shouldn’t hate me for Portugal winning, just because I was coming from Lisbon. Facilitation is not about getting the perfect room. It is about meeting the people in the room wherever they are. Sometimes that crowd has had a very full conference day, a very emotional football match, and a very generous wine offering the night before. But people showed up. They listened. They laughed. They engaged. They asked practical questions. And they worked together. They did the hard mental work of looking at the words they use every day and asking: “Do we actually mean the same thing when we say this?” In the session, we worked with the Language Mapping Blueprint to identify cross-functional friction hidden inside common product words like “validate”, “risk”, and ”priority”. The goal was not to create perfect definitions. The goal was to make hidden assumptions visible, so teams can build a shared language for better decision-making. What made the session valuable are the conversations around it. Participants brought in examples and asked questions. That is when you know the topic matters. A big thank you once again to Ivo Lukac and the entire Netgen team for creating such a thoughtful, connection-rich, and energising conference experience. Web Summer Camp was a special mix of practical learning, diverse perspectives, generous conversations, and actual fun. ❤️ I’m leaving grateful, full of ideas, and very happy that even a slightly tired group of people can do some very sharp thinking. I’ll follow up with a longer reflection on the whole week, because there is a lot to unpack from this amazing event.

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  • Web Summer Camp reposted this

    How do you get people who have never touched a data pipeline to fall in love with an 𝗔𝗜-𝗯𝗮𝘀𝗲𝗱 data product? Let them build one in a 2.5 hours. 🏖️ That was the premise of my live workshop at Web Summer Camp 2026 in Opatija: "𝗙𝗲𝗹𝗹 𝗶𝗻 𝗟𝗼𝘃𝗲 𝘄𝗶𝘁𝗵 𝗗𝗲𝘃𝗦𝗲𝗰𝗢𝗽𝘀, 𝗔𝗜 𝗮𝗻𝗱 𝗗𝗮𝘁𝗮𝗢𝗽𝘀." The core idea: data engineering isn't separate from AI engineering anymore; it's the foundation of it. Every AI system is only as good as the ELT pipeline feeding it. So instead of just talking about that, we built it together: 📥 Ingested real data from Kaggle (Instacart dataset) 🦆 Modelled it in DuckDB across RAW → PREP → PROD layers 🔧 Transformed it with dbt Labs 🤖 Turned it into a natural-language Q&A tool with Vanna.ai+ ChromaDB (text-to-SQL) 🖥️ Wrapped it in a Streamlit app, swappable between Gemini and local Ollama models 🔒 Shipped it through GitLab CI/CD with security scanning baked in Huge thanks goes to Netgen folks (Ivo Lukac and Igor Vrdoljak) for organising a superb event as usual, and to everyone who showed up ready to get hands-on. It was f…ing awesome. Here is the presentation, hope you will enjoy: https://lnkd.in/dWHyDQRM #DataOps #DevSecOps #AI #dbt #DuckDB #WSC26 #WebSummerCamp

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  • Web Summer Camp reposted this

    Our afternoon sessions across the UX, Business, and PM tracks welcomed Filip Fučić, Jessica Krzikawski, Kristian Šusnić, Edita Angyalova, and Mateja Terek as our featured speakers. Filip Fucic spoke about how AI is reshaping traditional business moats and forcing companies to rethink pricing and value communication. He explained why value-based positioning becomes critical when execution barriers disappear and services become easier to replicate. Jessica Krzikawski explored whether AI is truly driving innovation in UX or simply accelerating “feature factory” dynamics. She discussed the risk of shipping more features without improving user value and the importance of intentional product thinking. Kristian Susnic gave a talk about AI-driven compliance from a CEO perspective, focusing on how agencies can integrate AI while staying aligned with legal, ethical, and regulatory requirements. He highlighted the growing importance of governance as AI becomes embedded in delivery processes. Edita Angyalová talked about transitioning dev studios from custom project-based work to repeatable, productized models. She explained how agencies can build scalable offers, improve margins, and reduce dependency on one-off client work. Mateja Terek addressed hiring and communication in modern organisations, focusing on how language and unclear expectations often create friction in recruitment. She emphasised more conscious, human-centered hiring practices that reduce misalignment and improve cultural fit. One more day of Web Summer Camp coming up! 💡

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  • Web Summer Camp reposted this

    Just got back home from Web Summer Camp and all I can say is wow. I had the best of times, met some old friends but also made some amazing new ones, survived some pretty nasty hangovers, and did a talk about software architecture in the age of agentic coding. I think the talk went pretty well and I hope it managed to inspire people to start thinking a bit outside of the box when trying to harness the power of coding agents. Thank you Ivo Lukac, Vjeran Vlahović, Katarina Barišić and the entire Netgen team for inviting me, and for making yet another fantastic edition of WSC. Your hard work shows. <3

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