Last week, we opened our new Bicester Village store, located an hour and a half from London and just outside Oxford. Grand opening festivities included workouts with our V1 community and an exclusive in-store shopping experience. “I'm truly excited about this store as it represents the next step in our thoughtful UK retail expansion, and the first outlet location for Vuori in the region,” said Andy Lawrence, Senior Vice President, International. “To have Vuori positioned alongside so many other elevated brands in this location is a testament to what we are building and speaks to the power of our Coastal California lifestyle and how our message is resonating with a global audience.”
Vuori
Retail Apparel and Fashion
Carlsbad, California 319,112 followers
A New Perspective On Performance Apparel
About us
Vuori makes premium performance apparel inspired by the active Coastal California lifestyle; an integration of fitness, surf, sport, and art. We’re evolving the definition of traditional activewear.
- Website
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https://www.vuoriclothing.com
External link for Vuori
- Industry
- Retail Apparel and Fashion
- Company size
- 1,001-5,000 employees
- Headquarters
- Carlsbad, California
- Type
- Privately Held
- Founded
- 2015
Locations
Employees at Vuori
Updates
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Vuori Founder and CEO Joe Kudla recently sat down with The Retail Pilot - Leaders & Legends podcast to discuss Vuori’s journey, from identifying white space in men’s activewear to building a growing global brand with a fabric-first mindset. Listen in as Joe highlights the principles, people, and community that continue to shape Vuori’s next chapter.
Joe Kudla built a multi-billion-dollar brand on just $2 million. That's how little it actually took to grow Vuori into a global powerhouse with 100+ stores, 30+ countries, and 3,000+ employees. No burning through cash to buy growth. Just a scrappy team doing a lot with a little. I sat down with Joe, founder & CEO of Vuori, for this flight of The Retail Pilot, and he held nothing back. We got into why he walked away from a wildly successful finance career to chase a creative itch everyone told him was insane. He broke down how he spotted the men's activewear white space years before the rest of the market caught on, and how he hit profitability in just two years while running the whole operation out of a back stockroom. And when tariffs hit, his mandate to the team was simple: protect the dollars, never cut a single corner on quality. This one's a masterclass in building an enduring brand on your own terms. If you're building anything right now, this is the conversation you don't want to miss: https://lnkd.in/gRzAafCB #TheRetailPilot #Vuori #JoeKudla #RetailPodcast #Entrepreneurship #BrandBuilding #ActiveWear Sponsors: Rokt, Leap, Reflex and Raspberry AI
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We recently opened 11 new Vuori retail stores across the US in less than 2 months, marking new locations in Boston, Portland and everywhere in between including Chicago, Nashville, and Fort Worth. The new store openings are centered around our commitment to building community and being in great relationships across the globe. Catherine Pike, Senior VP of Retail, shares: "As we continue to be intentional with our retail expansion, Vuori is broadening our presence across the country in a way that feels authentic to our philosophy of delivering exceptional customer service while bringing communities together through our stores. I'm incredibly proud and grateful for the teams who have worked so hard in such a condensed timeframe - it's no small feat, and marks a major milestone for the brand as we continue to scale the business."
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The people at Vuori are the heart of our philosophy—The Rise. The Shine.—the belief that the journey is just as important as the destination. This ongoing spotlight celebrates the employees who embody that mindset, and inspire us to live extraordinarily. For Arthur Ashworth, Vuori Product Development, the key is looking forward to everyday and being excited and curious for what’s next, while remaining in the present moment – whether that’s spending quality time with friends, playing basketball, or just getting outside.
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Summer moves different. It starts earlier, runs hotter, and reminds you there’s more than one way to put in the work. Vuori Athlete and professional football player Colston Loveland in the new Breathe Collection: our best-selling Strato and Kore performance styles, engineered to handle the hottest sessions. Available now online and in Vuori stores.
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Leading up to one of the biggest moments in professional tennis, our London retail stores - including Covent Garden and Regent Street - have undergone tennis-inspired transformations, and will be serving up on-theme refreshments, customization options, and an exclusive gift with purchase. In addition, Vuori will take over several spots in London throughout the next few weeks, including billboards and special moments at Waterloo Station and Piccadilly Circus. Stay tuned to see more as Wimbledon unfolds June 29-July 12.
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Marking our second annual leadership development conference, THRV Collective gathered more than 200 Vuori people leaders this month for a day focused on building a stronger culture of accountability and clarity. In addition to leadership development and group coaching moments, we hosted guest speakers from the UCLA Men’s and Women’s Water Polo team, who are 10x NCAA Champions. The team shared what they do every day to build trust, clarity, consistency and accountability — reinforcing how important these themes are to building thriving individuals and teams that are positioned for success and continuing to drive our brand’s long-term growth.
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We recently celebrated the opening of our new Vuori Shanghai office — an exciting milestone as our first office in the region. This new space will support our growing retail and e-commerce business and help build a strong foundation for long-term growth in Greater China, while staying connected to and inspired by the local culture of Shanghai.
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The people at Vuori are the heart of our philosophy—The Rise. The Shine.—The belief that the journey is just as important as the destination. This ongoing spotlight celebrates the employees who embody that mindset, and inspire us to live extraordinarily. Madeline Hinrichs, Women’s Senior Designer shares that when she stays connected to what lights her up, it opens her up to the magic of life, even during challenges and the daily grind.
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Earlier this month, we hosted our 3rd annual International Summit at Vuori HQ—welcoming leaders and partners from around the world for a few days of insights, collaboration, and forward momentum. From strategy sessions to team dinners, the summit was a reflection of the relationships that fuel our growth and the collective vision guiding our international expansion. It was an opportunity to celebrate how far we've come and dream bigger about what’s ahead. We're feeling energized by the perspective and passion of our international team and excited for what we're building together!
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