Vibe.co

Klaviyo and Vibe.co built something together: a way to bring CRM data onto the biggest screen in the house. “As it's easier for any company to serve custom content to its audience, there's a huge opportunity for CTV. And because Vibe is so focused on performance, you will know if those dollars are being well spent.” - Anne Prins, VP of Global Product Partnerships at Klaviyo. Klaviyo's CRM data flows directly into Vibe, so brands can acquire, suppress, and measure CTV campaigns with the same data and rigor they already apply everywhere else. Early results are already landing 3x+ ROAS. The best channels aren't standalone. They're connected. Klaviyo joins Northbeam, Triple Whale, Prescient AI in a growing set of partners making CTV accountable to revenue, not impressions. Already running Klaviyo? Connect it to Vibe using the link in the comments.

We're #hiring a new Lead Developer - Identity and Audience in Paris, Île-de-France. Apply today or share this post with your network.

Our friends at Clay are going live to show off what's new in Clay Ads, Vibe.co is part of the lineup. If you're running Clay, you already know the audiences you build there (enriched leads, qualified accounts, CRM segments) are gold. Now they can launch as connected TV campaigns on Vibe too - without exports or uploads. Clay's Enhanced Matching resolves 65% of your list to real households on Vibe, versus under 30% on most CTV platforms. They're walking through all of it live, plus real demos and giving away three of their top playbooks to anyone who registers. Register below, we'd love to see you there. https://lnkd.in/gtaSB5AY

We're heading to Huntington Beach. Come find us at RetailClub AI Festival September 22-24 — the only event built for the next decade of retail. Stop by the Vibe booth to see how the world's top performance marketers are bringing TV into their growth stack. See you there. 🌊

It’s official: Vibe is now part of Walmart Best platform + Best data. WARP SPEED ENGAGED 🚀

We're #hiring a new Business Operations Manager in New York. Apply today or share this post with your network.

We're #hiring a new Senior Software Engineer - Data Infrastructure in Paris, Île-de-France. Apply today or share this post with your network.

Laundry Sauce scaled CTV 4x and doubled their return. The unlock was finally being able to see what CTV was already doing, and doubling down. Here's what was actually happening under the hood. CTV was quietly moving all three of their storefronts at once: Shopify, Amazon, and TikTok Shop. 73% of the revenue CTV drove was converting off their DTC site. Most attribution never catches this. Streaming has no click to follow, so the credit quietly flows to search and retargeting. So the budget keeps pouring into channels that are already maxed out, while the one moving all three storefronts at once stays underfunded. Our partners at Prescient AI fixed that. Their marketing mix model measures the causal revenue CTV drives across every storefront, click or no click. Once Laundry Sauce could see the full halo effect, scaling was an easy call: → 4x spend on Vibe.co, return per dollar more than doubling as they scaled → #1 source of new customers, on just 9% of media spend → 3x ROAS on prospecting, 4x on retargeting You don't need a different channel for every storefront. You need one that lifts all of them at once. That's the halo power of CTV. Thanks to Prescient AI for making it measurable. Congrats on the success Ian Blair!

Introducing Stella | Growth Intelligence for Vibe.co. Today we're making CTV easier to prove. Vibe now connects directly to Stella, a causal measurement platform built for DTC brands. Your Vibe data flows in automatically, and streaming becomes a fully measurable line in every analysis Stella runs. A streaming impression doesn't click and doesn't tag cleanly, so last-touch undercounts it. Stella fixes that with holdout testing, the same way you'd measure any other performance channel. Here's what this means: - Run geo holdout tests that measure the true incremental lift from CTV. - See what streaming actually drove, not what last-touch gives it credit for. - Hold CTV to the same causal standard as every other channel. No file exports, no new reporting stack. This is how CTV becomes a channel you can prove. Excited to build it with Stella. Read more in the comments.

Your Klaviyo data now works on the biggest screen in the house. We're teaming up with Klaviyo to bring first-party CRM data to CTV. Here's what this means: - Reach new prospects. - Suppress existing customers so every dollar goes to incremental reach. - Measure the outcome with the same rigor as every other channel. Anne Prins, VP of Global Product Partnerships at Klaviyo told us that "One of the reasons we work so well with Vibe is it's really about the performance on that TV surface. Traditionally with CTV, it's been very hard for brands to measure ROI. With Vibe, it's much closer to the kind of ROI where you can see the performance right away and connect it back to actual transactions and purchases.” The data that already powers your email and lifecycle marketing now powers your TV buy. Same audiences, same targeting logic, running where people actually spend their attention. And because Vibe is self-serve, brands set it up themselves. No managed service, no new reporting stack. Early proof: Boston Proper used the integration to drive 3.25x ROAS on 8M+ impressions, with a year over year lift in new prospects. "With Vibe, we were able to do it ourselves....and with Klaviyo that we were targeting the right people," said their VP of Customer Growth, Tamara Dougherty This is how CTV becomes a first-party data channel. We're excited to build it with Klaviyo. Full story in the comments 👇 #CTV #Klaviyo #PerformanceMarketing #Ecommerce #StreamingAds