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Most law firm owners avoid setting big goals. They're afraid to fail. So they aim low. Stay comfortable. Wonder why nothing changes. 🎙️ New episode today with Taylor Asen and Meryl Poulin from Gideon Asen LLC. This year, their firm set the record for the highest personal injury verdict in Maine history. Not luck. Strategy. Here's what shifted: They set goals with deadlines. Not "someday" goals. Quarterly rocks. Measurable targets. This way of thinking led to wild success, including a case that became a record-breaker. They hired a COO from outside legal. No "but we're lawyers, it's different" thinking. Just steady operations. Clear systems. Someone who asks "how do we measure this?" when the attorneys get too ambitious. They built a mission everyone could rally around. Last year's plan was metrics-focused. Good for leadership. Hard for the whole team to feel ownership. This year, they put words to the "why." Now everyone rows the same direction. Meryl said it best: "I was skeptical. I didn't see how we'd get from A to B. But goal setting brought us to heights we didn't think were possible." 📍 The takeaway: Goals aren't about hitting the number. They're about becoming the firm where that result is inevitable. 👇 Listen or watch the whole episode below. #goalsetting #lawfirmowners #lawfirmpodcast #podcast