UserEvidence

Pro tip: get yourself a CEO who can drop the beat and you'll never have to spend time vetting DJs for in-person events. h/t Evan Huck

Not all internal tools are created equal. A basic customer examples library or a references tracker? Totally reasonable to build yourself, at least to start. Advocacy will bite you, though. It’s operationally complex, highly cross-functional, and time-sensitive in ways a lot of internal tools were never built to handle. In his previous lives, our customer marketing extraordinaire Brayden McCleskey has had a front row seat to watching a stitched-together stack quietly start to crumble. 🔗 Making him the perfect person to break down the real cost of building your own system: https://lnkd.in/exZedqfz

While AEO is still a bit elusive, it's well-established that LLMs commonly cite third-party review sites (like G2) when answering buyer questions. Translation: advocacy isn't just a nice-to-have anymore. So let's talk about some ways our platform helps activate more of your customers on the channels AI already trusts: 🎯 Send a UserEvidence ‘Customer Census Survey’ and add a page at the end that directs respondents to leave a G2 or Gartner review 🎯 Create advocacy missions for customers to update their old G2 reviews, post on LinkedIn, or participate in forum discussions There’s more wrapped into our new practical guide, The Customer Proof Playbook for AEO. 🔗 Check it out: https://lnkd.in/epXDF37M

As someone who's naturally more introverted, I don't always walk into conferences feeling completely comfortable. Spending a few days meeting new people, joining conversations, and putting myself out there definitely pushes me outside my comfort zone. But a few days after Highline, I'm reminded why saying yes to experiences like this is always worth it. There's something energizing about being in a room full of professionals who do work similar to yours. The challenges you're trying to solve. The opportunities you're exploring. The ideas you're wrestling with. So many conversations started with, "Wait … you deal with that too?" I left with pages of notes, practical ideas to bring back, and a renewed appreciation for the power of customer advocacy, community, and customer marketing to shape how organizations listen to, learn from, and support the people they serve. More importantly, I left inspired. Inspired by the generosity of people willing to openly share what's working (and what's not). Inspired by the creativity happening across our field. And inspired by the reminder that none of us have to figure it all out alone. Huge thanks to the UserEvidence team and everyone who made the experience so valuable. I'm grateful for the connections, conversations, and fresh perspective. Now to turn all those notes into action.

Highline really had me in my feels this week and it's just got me thinking that there might be a little customer marketer in all of us.

Until next year, y'all ✌️🤠

Spent the last few days in Jackson, WY in awe of the UserEvidence team. They hosted ~100 Marketers at their annual Highline event to talk about how to build trust in a world where buyer skepticism is running rampant. Here's what made it so incredibly special (+ what I wish other events would copy, too): 1. The thoughtful details There were times when I caught myself thinking that I should've hired UE to plan my wedding. One attendee said, "This is the first time I've attended an event that felt like it was built for the attendee's experience, not the vendor's". Custom cowboy hats. Postcard stations to send notes home to family. An event soundtrack with each attendee's favorite song. The list goes on an on. I came back to my room on day 2 to find this Wrangler shirt as a thank you gift for speaking. Their sincere appreciation for attendees making the trip came through in every tiny detail. Shout out to the Planwell team here, too! 2. The content The speakers and panelists weren't on a pointless PowerPoint parade. I'm not a Marketer (I was there to provide a Sales POV on what it's like to sell when buyers don't trust vendors). Yet, I walked away with a full page of notes. UE chose speakers and panelists who knew their topics inside and out. I love to learn. I learned a lot yesterday. 3. The attendees I didn't meet a single arrogant, egomaniac. No small talk. I laughed a lot. A+ people. Also learned that if you give Marketers a theme (western wear), they will nail it. 4. The UserEvidence Team You will not meet a more genuine, helpful, smart, curious, and kind team than UserEvidence's. Not just saying this because I'm on a mountain-air-high. Every single member of that team made this event better by being there. A very special shout out to Jillian Hoefer and Alex Eaton. You two create magic in a way that I haven't seen before. Thank you for the countless hours this team put into this. Every minute of your preparation was obvious to us, as attendees. Heading home with a stuffed suitcase and a ton of gratitude for the UE team 🤠