Twelve

Macro Insights Vol. 03: Speakeasy Spirit. The future of luxury is hidden. The brands earning attention aren’t the loudest. They’re creating experiences that feel discovered, not advertised. Curious how Speakeasy Spirit could translate to your brand? Connect with our team to start the conversation: twelveNYC.com | hello@twelveNYC.com #MacroInsights #ConsumerInsights #MadeBy12

Macro Insights Vol. 03: Proof of Life. Consumers are trading pristine for personal. The brands that embrace patina, process, and personality will earn lasting relevance. Curious how Proof of Life could translate to your brand? Connect with our team to start the conversation: twelveNYC.com | hello@twelveNYC.com #MacroInsights #ConsumerInsights #MadeBy12

Introducing Twelve Beach Club. Our newest gifting collection was created to capture that feeling of long summer days, endless laughter, the feeling of sand beneath your feet, the sounds of endless waves and the moments that become lifelong memories. Dreamed to inspire. Explore the full Beach Club collection. #MadeBy12 #12BeachClub

That’s a wrap on Twelve’s Brooklyn HQ Summer 2026 Internship Program. A huge thank you to our incredible interns for the talent, curiosity and fresh perspective they brought to Twelve, and to the mentors across our team who invested in the next generation. And to our People team who thoughtfully plans and executed - thank you. Big plans to grow this program. The future talent is looking very bright. Interested in being part of the Twelve story? careers@twelvenyc.com #Twelve #Internships #CreativeCareers

Macro Insights Vol. 03: Present Company. In an attention economy, presence is becoming the ultimate premium. The brands winning tomorrow won’t ask for more attention. They’ll create products, spaces, and experiences worth giving it. Curious how Present Company could translate to your brand? Connect with our team to start the conversation: twelveNYC.com | hello@twelveNYC.com #MacroInsights #ConsumerInsights #BrandInnovation #MadeBy12

New work for Bose: Dewdrop Mint. For the launch of Bose’s newest colorway, we brought the Dewdrop Mint concept to life through a custom PR box inspired by traditional mint tins. Embossing, silver foil and tongue-in-cheek copy transform the familiar language of an old-school mint tin into a tactile product reveal. #MadeBy12 #Bose

Macro Insights Vol. 03 is here. Culture is shifting, and so are consumer expectations. This quarter, we're exploring three macro movements shaping the future of brand experience, product, packaging, and retail: Present Company, Proof of Life, and Speakeasy Spirit. We'll be unpacking each macro movement over the coming weeks via our newsletter. Subscribe at twelvenyc.com In the meantime, we'd love to hear: Which shift are you seeing emerge in your industry? #ConsumerInsights #MacroInsights #MadeBy12

This week we partnered with CEW UK to host our first Cocktails & Conversations at our London office, welcoming more than 50 beauty industry professionals for an evening of connection, conversation, and creativity. From DIY lip balm charms and thoughtfully curated goodie bags to packaging displays and plenty of product talk, every detail was designed to bring people together. We left with new relationships across the beauty industry, meaningful conversations, and a reminder that people are still looking for authentic opportunities to connect in person. Thank you to CEW UK and everyone who spent the evening with us. We're excited to continue building this community in London and beyond.

Join Twelve and CEW UK for an evening of cocktails, conversation, and connection. We'll share how we bring brand stories to life through design-led merchandise and packaging while connecting with fellow beauty industry professionals. Wednesday, 15 July 6:00–8:00 PM Central London (W1) CEW UK members can RSVP and purchase tickets via the CEW website: https://lnkd.in/guMtuYcZ #12London

The Twelve World Cup Collection has been making the rounds. From the Golden Gate Bridge to FIFA matches, neighborhood streets, and a few very stylish four-legged fans. Where should it go next? #MadeBy12