Profound

Partnered with Merj to host an AI Search meetup at the Madison Rooftop in London. It was great to gather leading experts in the field for casual networking and debut our limited-edition AEO must-read list.

The latest research from our AI Strategy team: 1. Platform choice, privacy, and task allocation in the consumer AI assistant market by Jennifer Zou: an academic white paper surveying how consumers actually choose, trust, and pay across answer engines 2. Breaking down how ChatGPT Shopping works behind the user by Allen Wu: Helps merchants understand how to optimize for AI shopping 3. How CMOs are using AI to change marketing in collaboration with Listen Labs: Interviewing 100 CMOs to uncover four shifts that are redefining the CMO's stack in the AI era 4. Where do AI citations come from? by Jasman Singh: Breaking down the AI citation mix (brand vs. earned vs. social) across 29 industries and 8 answer engines, based on 11.8 billion citations 5. Variability of Google models: Gemini vs AIO vs AI Mode by Davis McCain: Investigating the difference in results between Google's three models 6. The AI mention effect by Nikolas Laskaris: Measuring downstream web browsing after AI brand mentions 7. Does AI keep office hours? by Jennifer Zou: Unveiling how different answer engines are used at different times of the day in different geographies 8. Google AI Mode's shift to citing itself by Davis McCain: Why Google's AI Mode saw an 8.4x surge in citation share from Apr 15–Jun 30 9. Is once a day enough? by Jennifer Zou: Why Profound only runs each prompt one time per day 10. The shortlist is the new shelf by Jasman Singh, Kevin Indig, and Eric Van Buskirk: One of the first large-scale behavioral studies into how real users actually make decisions inside ChatGPT Read these articles at our Research Hub → https://lnkd.in/e7-bifQe

New episode of The Marketing Engineer Podcast: Reema Batta, VP, Growth Marketing at Figma. Until recently, Figma's marketing team was paying a "coordination tax" to keep their product positioning and messaging aligned across channels. Every new launch created manual alignment overhead for marketers to gather context from meetings and Slack messages before any campaign work could begin. So the team built a fix: the context layer. It's a centralized source of truth for positioning and messaging that any channel team can query directly and use in an email, ad, or landing page. Reema shares more about the context layer in this episode and the importance of having a Marketing Engineer on your team to solve problems like the coordination tax. Listen here → https://lnkd.in/e7wQc6mn

iPullRank is a verified Profound Partner 🤝 iPullRank is a pioneering AI Search and Content Marketing agency leading the practice of Relevance Engineering (r19g). Its GEO, SEO, and content strategies have driven more than $5 billion in revenue for clients. As a two-year partner, we'd love to shout out Michael King and the team for playing a pivotal role in the Profound community and our flagship Zero Click conference. Excited to continue working together.

We're partnering with the Codex team to run the first Codex for Marketers meetup at our San Francisco HQ. Featuring live demos from: • Pranav Deshpande (Product Marketing at OpenAI) • Nick Lafferty (Founding Marketing Engineer at Profound) • Dan Beksha (Head of Product Marketing at Ramp) San Francisco, CA Thursday, August 13 5:30 - 7:30PM PDT Save your spot → https://luma.com/fw8aheuk

We're proud to spotlight 15 marketing agency leaders that are shaping the future of marketing in the AI era: • Chris Holmes - Global Head of SEO at Digitas UK • Andrew Wyatt - Chief Product Officer at Marker Collective • Heather Physioc - Chief Discoverability Officer at VML • Michael Dobbs - Head of SEO, dentsu Media US at dentsu • Mandi Ciocca - VP, Performance Content (PMX Performance) at Publicis Media • Kathryn Parsons - VP, Content Strategy at Havas Health Network • Brian Buchwald - President, Global Transformation & Performance at Edelman • Jen Cornwell - Senior Director of AI SEO & Innovation at Tinuiti • Matthew Caiola - Chief Executive Officer at 5WPR • Lucio Ribeiro - Chief AI & Innovation Officer TBWA\Australia • Patrick Schramm - SVP, Digital Experience at KINESSO • Megan Shriver - VP, Organic Growth at Wpromote • Jason Hartley - Head, Media Innovation & Trust at PMG • Tejas T. - CTO & Head of AI at Ruder Finn • Michael Sondak - SVP, North America Head of Search at Omnicom Media

New episode of The Marketing Engineer Podcast: Matt Swulinski, Head of Growth at Wispr Flow. Until recently, Matt was the only person running all of Wispr Flow’s marketing. Meta and Google Ads, newsletter sponsorships, landing pages, it was all on him, and the company was growing fast. Handling everything manually became impossible. But instead of hiring, Matt decided to build. The result? An agent-powered marketing OS that now runs across a team of nearly 20. It handles 100 newsletter sponsorships a month and automates the admin that was eating 10–20% of everyone's week. Listen more here → https://lnkd.in/eFdgDq43

We're excited to partner with Ross Simmonds for our upcoming webinar on how brands can correct what AI Search gets wrong about them. Join Ross and Nick Lafferty (Founding Marketing Engineer at Profound) as they break down how to spot inaccurate claims and what your team can do to correct them. Save your spot for Thursday, August 6 at 12pm ET → https://lnkd.in/guCG264C

Marketers keep having the same reaction to FactCheck. So we put a few of those reactions on camera. Want to see FactCheck correct what AI Search gets wrong in real time? Join our webinar in partnership with Ross Simmonds on Thursday, August 6 at 12 PM ET → https://lnkd.in/guCG264C

Introducing the Noble Mention Refresh node for Profound Agents. FactCheck already flags where AI gets your brand wrong and traces the claim back to its source. Now you can build an Agent that: • Flags inaccurate claims in AI answers against your Ground Truth • Identifies the third-party sources feeding AI the wrong information • Exports those sources directly to your Noble workspace From there, Noble's Mention Refresh tool takes over: reaching out to the publisher, updating the copy to match your brand guidelines, and closing the loop on the correction. Catching what AI gets wrong about your brand is only half the job. Now Profound and Noble handle the other half too. Read more here: https://lnkd.in/exiMJfDc