Tarte Cosmetics

Your Skin Called. It's Ready to Join the CC Club. Refinery29 just put our newest launch to the test, calling it one of the most innovative formulas they've tried in a long time - and we couldn't agree more. Our CC color-correcting tinted serum is unlike anything you've tried before - this is NOT a foundation, NOT a skin tint. It's a next-gen color-correcting tinted serum that's in a category entirely its own💜Powered by encapsulated pigments that adapt as you blend, each shade flexes across a range of skin tones. Special thank you to Karina Hoshikawa, Jacqueline Kilikita, and Alexis Bennett Parker ✨Read full article here: https://lnkd.in/e2VKJFVS

We couldn’t be prouder of our founder & CEO, Maureen Kelly. 💜 She built tarte from the ground up, launched FINNSUL with her boys, and took the Mastermind NYC stage as the only female founder in the room. That’s female founder energy. 💪✨

✨ BIG NEWS ✨ tartelette tubing mascara just won Best Tubing Mascara Under $35 in Byrdie's 2026 Beauty Awards! As the #1 mascara brand, we're so proud to keep raising the bar for a smudge-proof, 1-swipe removal formula that lashes (and Byrdie) love. Thank you to everyone who loves our tubing mascara 💜 and a huge thank you to the amazing team over at Byrdie! https://lnkd.in/eAH64Qs5

This weekend, tarte was proud to be the exclusive beauty partner of Prime Video’s first-ever Obsessed Fest, because if everyone’s obsessing over it, we’re there too. The future of beauty isn’t just on the shelf. It’s on your feed, in your group chat, and at the center of the moments everyone can’t stop talking about. At tarte, we call this beautytainment- the intersection of beauty, entertainment, and culture. It’s about showing up beyond traditional marketing and creating experiences that become part of the conversation. From surprise product drops across the festival to gifting fans & creators our NEW viral Tubing Eyeliner and award-winning Tubing Mascara, we were there to help bring the experience to life. And of course, we brought our community along for the ride with BTS moments on Social featuring talent from Off Campus, Every Year After, Elle, and The Devil’s Mouth. At tarte, we don’t just watch culture, we show up in it. Whether it’s the biggest streaming premieres, viral moments, or the fandoms everyone is talking about, we’re always looking for new ways to turn beauty into an experience people want to be part of. Huge thanks to the Prime Video team for having us as part of the very first #ObsessedFest 💜

Fresh off all the reunion buzz, we celebrated Jesse Solomon’s birthday the best way we know how: surrounded by friends, great energy & the launch of our new cry-proof, reunion-proof, summer-proof tubing liquid liner💜 From custom FINNSUL cocktails to Kyle Cooke behind the DJ booth, the night was full of iconic moments. Our team was there capturing every second behind the scenes & giving us the post-reunion debrief we all needed👏 What made the evening even more special was seeing relationships continue to grow. After first welcoming Jesse to our tarte x saint james house in April, this celebration felt like a natural extension of a partnership built on genuine connection. At tarte, we believe the best relationships aren’t transactional - they’re built over time through shared experiences, mutual support & showing up for life’s big moments. Bringing our community together has always been at the heart of what we do, & this night was a perfect reminder of that✨

Custom kit is back 💜 Since 2014, this has been one of the most important moments at tarte and our biggest sale of the year. While the offer speaks for itself (7 full-size products for $77😉), what makes custom kit special is what it represents: giving our community the ability to build something that feels entirely their own ✨ With 700+ products to choose from, no two kits are the same. It’s a balance of personalization, discovery, and value - all designed with our tartelettes in mind. Behind the scenes, this is a true cross-functional effort. Product development, merchandising, ecomm, marketing, engineering, and operations all come together to create a seamless experience at scale, with our customer experience team supporting every step along the way 🙌 https://lnkd.in/ensqb25Z

meet the tarte x Comfrt collab that's as kind to your mind as it is to your routine ✨ tarte's first-ever clothing drop reimagines comfrt's #1 bestselling Airplane Mode sweatsuit through a tarte lens - the ultimate cozy-glam travel uniform ✈️ in honor of Mental Health Awareness Month, this collab is a reminder to invest in yourself. tarte is confidence you can see. comfrt is comfort you can feel. together? something powerful. 💖 huge thank you to our fearless leaders Maureen Kelly & Hudson Leogrande and both the tarte & comfrt teams for teaming up and making this magic happen! https://lnkd.in/emhKhqVR

the people have spoken… and wow, we're blushing 🥹 tarte has been nominated for 3 Cosmopolitan Readers' Choice Awards and we couldn't be more grateful 💖 ✨ best setting spray - lifelock setting spray ✨ best concealer - shape tape concealer ✨ best tinted moisturizer - maracuja tinted moisturizer now we need YOU to seal the deal. head to cosmopolitan.com/RCA to cast your vote for your faves 🙏

We’re celebrating Kecia Steelman, CEO of Ulta Beauty, on receiving the inaugural Retail Leadership Award at the CEW Achiever Awards 👏 In her speech, she reminded us that the real drivers of success are humility, teamwork, and appreciation. She also spoke to the power of beauty to spark confidence, create connection, and make an impact in everyday moments ✨ We’re so proud to partner with Ulta Beauty and be part of a community that uplifts and empowers at every level. Here’s to bold vision, breaking barriers, and the women leading the way 💜 #CEWAwards