Sprig

Tomorrow: We’re going Beyond the North Star. We’re really looking forward to tomorrow’s conversation with Katherine (Kathy) Lin, PhD from Turo. Building a metrics program from the ground up is no small feat, and Kathy has some incredible lessons to share about what it takes to get it right. From choosing the right signals (like Future Purchase Intent) to the "knocking on doors" socialization work required for executive alignment, we’re covering the full blueprint. This is a candid look at the process, the lessons learned, the frameworks that worked, and how to define success in a way that truly moves the needle. When: Tomorrow, May 27th @ 11am PT / 2pm ET  Where: Virtual Hope to see you there! https://lnkd.in/gVC4n4Yn #CustomerExperience #ResearchLeadership #Turo #ContinuousResearch #Sprig

High-impact research requires two things: empirical rigor and organizational utility. Finding the balance between the two is where the magic happens. In our upcoming webinar, Katherine (Kathy) Lin, PhD from Turo shares why she encourages researchers to shift their mindset from just finding "real" data to finding "useful" insights. It’s not about moving away from the foundational work, it’s about using that rigor to build metrics that stakeholders can actually act on. Kathy will walk through her 3-step framework for building a credible, robust metrics program: 1️⃣ Defining metrics that solve specific business problems.  2️⃣ Building a rock-solid data foundation (without sacrificing speed).  3️⃣ Socializing the program to ensure buy-in from the top down. If you’re looking to scale the impact of your research team, Kathy’s insights are a great place to start. Save your spot: https://lnkd.in/g-sk9W34 #UXResearch #Leadership #DataDriven #StrategicResearch

🚀 Every quarter, we take a moment to celebrate the people who aren't just doing their jobs, but are actively lifting everyone else up and pushing Sprig forward. 🚀 Please join us in celebrating four incredible Sprigsters as our Q1 2026 Values Awards winners: ✨ Never Settle | Paresh Vakhariya (Product Lead, AI); Paresh keeps the bar incredibly high. He refuses to accept "good enough" on the things that matter, constantly pushing us to build better outcomes. ✨ Sprig Speed | Franco R. (Business Development Representative); Franco is all about execution. He moves fast, stays close to the work, and is a master at turning raw ideas into actual impact. ✨ Win as a Team | Anatoliy Liberman (Senior Full Stack Engineer); Anatoliy defines what it means to be a teammate. He always steps in right where he’s needed and always puts the team's success above individual credit. ✨ End with Simplicity | Julie Norton (Strategic Customer Success Manager); Julie is an absolute champion at cutting through the noise. She reduces complexity and keeps us focused on what actually matters—aiming for clarity over just adding more "stuff." Paresh, Franco, Anatoliy, and Julie, thank you for bringing your best to Sprig every day and for making Sprig an awesome place to work!  🥳

How do research teams thrive in an AI-first world? By mastering Minimum Viable Rigor. Tomorrow, our Head of Research, James Villacci, M.A. UXC, kicks off our virtual roundtable series to discuss how to deliver defensible insights at the speed of AI. If you're a research leader looking for a real conversation with real stakes, this is for you. 🗓 Tuesday, May 19 at 1:00 pm EST | 11:00 am PST 🔗 Lock in your spot: https://lnkd.in/gk8hs8jQ Strategy-Session-01

What happens when your "North Star" metric doesn't align with your business growth? It’s a common challenge for research leaders: the dashboard shows a strong NPS, but the business isn't seeing the expected movement. On May 27th, we’re thrilled to sit down with Katherine (Kathy) Lin, PhD, Staff Quant UXR at Turo, to explore how to bridge that gap. Kathy will be sharing a behind-the-scenes look at how she built an experience metrics program at Turo that moves beyond vanity stats to drive real organizational decisions. We’ll be discussing: ✅ Why the "perfect" metric matters less than the "useful" one. ✅ Solving the "High NPS vs. Growth" puzzle. ✅ Building a program that cross-functional teams actually trust and use. Kathy’s approach is a masterclass in making research indispensable to the business. You won’t want to miss it. Join us: https://lnkd.in/gWSUeYim #UserResearch #ProductStrategy #ExperienceMetrics #Turo #Sprig

Hot take: The most strategic part of a research study is the narrative and "why" that follows it, not the repetitive manual setup that precedes it. We go live tomorrow at 11:00 am PT | 2:00 pm ET to show you a new standard for AI-powered insights. Join David Donovan, Laura Desmond-Black, and Paresh Vakhariya as they walk through the AI Research Workflow from start to finish. You’ll see firsthand how our 3-Agent system handles the manual steps of the process, giving you the space to deliver narrative-driven insights exactly when your team needs them most. What we’re covering: 🔹 Live Build: Watch the Design, Field, and Synthesize Agents work in tandem. 🔹 Expert Q&A: How to maintain rigor and depth using AI. 🔹 "In the Lab" Sneak Peek: A first look at our upcoming Logic Check feature. Secure your spot for the official launch! https://lnkd.in/gEgmbcvU #UXResearch #AIWorkflow #UserInsights #Sprig #Webinar

Hot take: The hardest part of research isn't finding the answer, it's getting that insight to the team while the window for influence is still open. The demand for high-quality, defensible insights is higher than ever, but traditional manual workflows weren't built for the current speed of product development. This Thursday, join David Donovan (Customer Success Engineer) alongside Product leaders Laura Desmond-Black and Paresh Vakhariya for the reveal of The Impact Strategy: Sprig’s New AI Research Playbook. We’re doing a live build to show how a 3-Agent system supports your expertise by handling the manual heavy lifting: 🔹  The Design Agent: Turn raw briefs into structured studies in seconds. 🔹  The Field Agent: Let AI handle real-time dynamic follow-up questions. 🔹  The Synthesize Agent: Transform raw data into narrative reports instantly. See how to keep your research at the center of every product decision. https://lnkd.in/gEgmbcvU #UserResearch #ProductManagement #AI #UX #Sprig

Hot take: Writing manual follow-up questions for every possible user path isn’t "rigor", it’s just a lot of manual work. The best part of research is the strategy that follows a study, not the manual grind of setting it up. That’s why we built the AI Research Workflow. On May 14th, join David Donovan (Customer Success Engineer) alongside Product leaders Laura Desmond-Black and Paresh Vakhariya for the official launch. We’re doing a live, start-to-finish build showing how our three new Agents handle the manual setup and synthesis so you can focus on the insights that move the needle. Join us for the Live Build https://lnkd.in/gSQD3VHY #UserResearch #AI #Sprig #Innovation #ResearchAgents

From 12-person startup to global leader in product insights, Viviana Wan has seen it all. We’re thrilled to spotlight our Senior Strategic Customer Success Manager as she celebrates her 4th anniversary at Sprig! 🎉 With a decade of CS experience and a specialized background in UX research, Viviana is the ultimate advocate for our customers. We sat down with her to reflect on how the landscape has changed during her four years with us. Viviana’s Top 3 Sprig Milestones:  1️⃣ The AI Revolution: Watching AI agents automate tedious analysis and fast-track the research process from weeks to minutes.   2️⃣ The "Intercept" Impact: Helping customers ditch 5% email response rates for hyper-targeted, in-product surveys that see double-digit engagement.   3️⃣ Platform Evolution: Supporting Sprig’s growth from a lightweight feedback tool into a full, end-to-end research platform. Viviana, thank you for your passion for UX and your unwavering commitment to our customers' growth. Here’s to many more years! 🥂 #LifeAtSprig #EmployeeSpotlight #CustomerSuccess

AI is moving faster than most research teams have answers for. How do you maintain rigor when everything is accelerating? How do you research AI-driven products differently? How do you evolve the craft without losing what makes it valuable? These are the conversations happening at Sprig's UX Research Leadership Events. We're bringing together senior research leaders for intimate, guided events for honest peer discussion. Some of the cities we're visiting in May and June include: San Francisco · NYC · Boston · Austin · Menlo Park · Seattle · Toronto Don't see your city? Virtual events are available and more cities are coming soon. Want us to come to you? Let us know at events@sprig.com! 👉 To learn more and apply for an upcoming event: sprig.com/events.