Roku

Great streaming should feel like it was made for you, not just made available to you. 💜 ✨ That's the thinking behind our refreshed multicultural destinations: API Voices, Black Voices, Latino Voices, LGBTQ+ Voices, and Women's Voices—curated homes for storytelling that reflect the audiences they celebrates, front and center on the Roku home screen. 📺 Our approach made this refresh distinctive: ✧ Collaboration: Design, Content Curation, Brand, Inclusion, and Ad Partnership teams built this together from day one. ✧ Authenticity: We partnered with artists from each community to shape the visual identity of their destination. The art is original work made by people with a true connection to the communities it represents. ✧ Listening: Our ERGs helped shape the work from the start, so the details reflect real experiences and perspectives. 💡 The result: destinations that feel authentic and representative—built with each community in mind, not just about them. Which #MulticulturalDestination are you visiting first? Drop the destination name in Search on your Roku device to explore! #WeAreRoku

Last month, we celebrated students from Santa Teresa High School, who just completed the final phase of our #AppDesignChallenge! 📱 📺 👏 In partnership with San Jose Works, students completed a six-week summer intensive, gaining hands-on experience building real apps for our platform, and strengthening their professional skills. 📈 🧰 Students leveled up their apps by focusing on: 📱 Advanced feature development 🎨 Improved visual design ✨ Enhanced user experience Watching these students take themselves to the next level is a reminder of what's possible when young people get the tools, mentorship, and opportunity to build for a real-world platform. 🔗 🤝 Congratulations to all the students who put in the work this summer. ☀️ We can't wait to see what you build next! #WeAreRoku #SocialImpactAtRoku

🌟 Meet two more of this summer’s #RisingStreamers! 🚀 💜 ⚽ Cynthia Chao Gomez, Client Services intern in New York, is exploring how this summer’s World Cup can shape streaming through an intern project focused on driving growth for Roku and its streaming partners. 🤖 Joseph Roy Moyano, Software Engineering intern in Manchester, is building an AI testing agent that can understand and navigate software the way a person would—without relying on image or video processing. ▶️ While their projects looked different, both interns noticed the same thing: #AI is becoming a natural part of how teams collaborate and solve problems at Roku. Joseph was surprised by how quickly AI had been embraced across the company, with adoption encouraged wherever it can make an impact. 📈 “We have access to personalized agents, platforms that help unlock internal knowledge, and AI-powered tools that are constantly evolving,” he says. Cynthia saw that openness go both ways. 🔁 “It’s been especially interesting to see how eager my supervisors are to learn more—including asking me how Gen Z uses AI in everyday life.” Their advice for future interns? 💡 Stay curious, ask questions, and bring your authentic self to the experience. As Cynthia puts it, Roku values “individuality, authenticity, and original thought.” 🧠 #WeAreRoku #RisingStreamers2026 #Internship

Summer heat, meet Camp Roku. 🏕️ Our Santa Monica office turned up the fun with lemonade, shaved ice, ice cream, and churros (yes, we had all four). 🍋 🍧🍦 Employees competed in camp classics like egg-and-spoon races, (inflatable) axe throwing, and cornhole, all overseen by our very own "camp counselors." 🥚 🥄 🪓 🫘 Thanks to our incredible Workplace Experience team for making days like this so fun for our employees. ☀️ #WeAreRoku

Roku's commitment to LGBTQ+ storytelling continues. 🏳️🌈 In June, we co-hosted a special screening and panel for "Gamechangers: The Ashlyn Harris Story," a Roku Original. The program was part of #Frameline50—the 50th edition of the San Francisco International LGBTQ+ Film Festival, the longest-running and largest LGBTQ+ film festival in the world. 🎞️ "Gamechangers" follows soccer icon Ashlyn Harris' journey from a difficult childhood to becoming a two-time FIFA World Cup champion and USWNT star, and now, a mother and fierce advocate for women athletes and LGBTQ+ rights. ⚽ ✨ The moderated panel on craft, representation, and impact followed the screening and included: ✶ Ashley Finn – Post Production, Roku ✶ Sasha Friedlander – Editor ✶ Matthew Ramsey – Director of Partnerships & Development, Frameline (Moderator) ✶ Cynthia Wade – Showrunner We dug into how Ashlyn's story found its way to screen, the editorial choices behind shaping a life into a narrative, what it means to steward a queer athlete's story with care, and the power of bringing stories like this into homes everywhere through streaming. 📽️ Thank you to Frameline, the panelists, and everyone who joined us. 👏 We're proud to support LGBTQ+ storytelling and the filmmakers bringing it to life. #WeAreRoku #Gamechangers #WomensSports

🌟 Meet two of this summer's Rising Streamers: Akshitha Kola and Sabrina Reed. 🔍 Akshitha is a Search & Recommendations intern in Bengaluru, working to reduce position bias in the machine learning reranker behind Roku's voice search. 📊 Sabrina is a Sales Planning intern in New York, building media plans and developing RFP responses that help get ad campaigns off the ground. Different teams, different disciplines—but a summer with a few things in common: real ownership, innovative challenges, and yes, AI woven into how they get things done. 🙂↕️ "AI feels like a teammate at Roku," says Akshitha. "From helping me navigate onboarding and find information across Confluence and Slack, to understanding existing code and debugging, it's made learning much faster." "AI shows up often in my day-to-day work," says Sabrina. "It helps with tasks like scheduling meetings, drafting emails, gathering data, and building slide decks—I've even used it to build stronger slides for my end-of-summer presentation." 🎓 Akshitha's advice for future interns: don't hesitate to ask questions and lean on your mentor. Sabrina's take: jump at the opportunity and stay open to building new skills and following your interests. 💜

Hundreds of A/B tests run at Roku at any given time, but as experimentation scaled, our analytics tools became the bottleneck: adding a single new metric could take weeks, and small calculation inconsistencies were creeping in unnoticed. 🧪⏳ In "Built Once, Serves Many: How We Rebuilt Experiment Analysis Platform at Roku," Abhilash Mittapalli and Milind Nandankar share how they redesigned the platform so data scientists could focus on the business question, not the plumbing behind it. 🔧 The payoff: metric development dropped from weeks to under two days, every metric now has a clear owner, and calculation drift is structurally impossible. ⚡ It's a great look at how thoughtful platform engineering gives product teams faster, more trustworthy answers—and gives our data scientists their time back for actual data science work. 📊 🔗 Read the full blog: https://lnkd.in/e32Hf5vw #WeAreRoku #DataEngineering #DataScience

Our first-ever #RisingStreamers intern cohort in Bengaluru just wrapped up. 👏 🇮🇳 Over this summer, this group tackled real projects across Ad Marketing, Ad Engineering, Search & Recommendations, and Platforms, capped off with final presentations to Roku leaders. ✨ We sent them off with swag, a farewell lunch, and a lot of gratitude for what they brought to the team. 💜 This is just the beginning for Rising Streamers in India! #WeAreRoku

Roku has been named to Forbes' 2026 list of Best Brands for Social Impact for the second year in a row! 👏 This recognition reflects our commitment to transforming pathways for the next generation of talent. 🔑 In partnership with nonprofits across the globe, we've built programs such as our Roku Ad Lab, App Design Challenge, and Roku Change Makers that give students practical skills and direct exposure to our industries of tech, media, and entertainment with the help of employee mentors. ✨ Huge thanks to Allegra Armas for leading this work, and to the students, partners, and employees who make it possible. 🙌 Here's to opening more doors for the talent of tomorrow. 🚀 🔗 See the full Forbes list: https://lnkd.in/eYC8CpYb