Relevent’s cover photo
Relevent

Relevent

Entertainment Providers

New York, New York 18,769 followers

About us

Relevent is the world’s leading privately owned commercial rights partner with a dedicated focus on international football. We build bespoke partnerships for the top football properties that deliver unrivaled value to key stakeholders, including clubs, media companies, and brand partners. Relevent’s comprehensive internationalization strategies have delivered transformative partnerships across media rights, sponsorship rights, events, and content development and distribution, helping us build the most expansive portfolio of premium properties all in long-term, multi-region commercial partnerships. Our market-leading partnerships include a global commercial partnership with UC3 (UEFA-ECA joint venture), an Americas joint venture with LALIGA, regional partnerships with the Bundesliga, EFL, and Premier League, and a previous partnership with UEFA to represent its men’s club competition media rights in the United States. Relevent is the leading strategic partner to top football properties around the world. Relevent Football Partners is a wholly owned subsidiary of Relevent, purpose-built to commercialise the UEFA men’s club competitions globally. We are an independent entity tasked with providing UC3 — the joint venture between UEFA and the European Club Association (ECA) — with strategic and sales support in the worldwide marketing and sale of media, sponsorship, and licensing rights for the UEFA Champions League, UEFA Europa League, UEFA Conference League, UEFA Super Cup, UEFA Youth League, and the UEFA Futsal Champions League. Relevent Football Partners, and its dedicated management and operational team, is headquartered in London. The company will also have satellite offices in Nyon, New York, Miami, Doha, and Southeast Asia. As part of the network of Stephen Ross companies, Relevent boasts unparalleled operational and commercial capabilities across sport and media.

Industry
Entertainment Providers
Company size
51-200 employees
Headquarters
New York, New York
Type
Privately Held

Locations

Employees at Relevent

Updates

  • 🎉 Exciting news - our partnership with UC3 has been named Deal of the Year by Leaders in Sport! 🏆 We're proud that years of hard work has been acknowledged in this way. Upon securing the exclusive global marketing and sales partnership for the UEFA men’s club competitions, the task immediately shifted to building an organisation to deliver it. We created Relevent Football Partners from scratch; a standalone company, headquartered in London, built for this alone. Within months, we recruited a team of world-class talent to launch our proposed sales process on time. We launched a multi-market media rights tender across Europe's largest territories for the first time, which included the novel introduction of a global package. We followed that up with the largest process the UMCCs have ever undertaken, covering 19 markets around the world simultaneously. By structuring rights packages accordingly, we positioned the competitions at the forefront of an evolving sports media ecosystem. In sponsorship, we developed a tiered structure across all three men's club competitions, which has so far shaped exciting new partnerships, expanded existing deals, and created a new category of sponsorship altogether. These landmark agreements with some of the world’s leading brands are a testament to the strategy we have brought. None of this would have been possible without the strength of our partnership with UC3, UEFA, and European Football Clubs. Thank you for your collaboration as we continue delivering positive results for the most premium sports properties in the world, and creating more value for our partners, the clubs, and fans all over the world. 🌍⚽ #LeadersSportsAwards

    View organization page for Leaders in Sport

    114,486 followers

    🏆 A major shake-up. A bold new vision. And now, a Deal of the Year winner. ⚽ In March 2025, UEFA and the European Football Clubs joint venture, UC3, appointed Relevent as the exclusive global marketing and sales partner for UEFA men's club competitions from 2027-2033, bringing one of sport's most successful agency relationships to an end and signalling a new era for European football. 📈 The impact has been swift and significant. 🤝 Relevent, spearheaded by Daniel Sillman and Boris Gartner, and UC3 have helped reshape the commercial landscape around European club football, with annual sponsorship and media revenues projected to exceed €5 billion. 🎥 In the video below, Leaders' Cameron Macdonald explores the deal and the impact it's already having on the future of European club football. 👏 And it's a deal that jumped out to our Judges, with Relevent and UC3 named joint winners in the 'Deal of the Year' category for the 2026 #LeadersSportsAwards.

  • 🏆 Big news for football fans across Southeast Asia. We're excited to share that AIS has entered into exclusive negotiations for the UEFA men's club competition media rights in Thailand, Laos, and Cambodia for the 2027-31 cycle. This marks the latest step forward in our work as UC3’s exclusive global sales partner, as we continue to connect the world's best sports competition with partners who will bring it to fans in new and exciting ways 🌏

  • 🎉 Congratulations to NBCUniversal Telemundo Enterprises! We are proud to have played our part in bringing UEFA's men's club competitions to Telemundo's Spanish-language audience in the U.S. from the 2027/28 season. Following the record-breaking numbers Telemundo has enjoyed with Spanish-speaking fans this summer, this partnership is a great development. It's also another milestone in our broader mandate as UC3's global commercial partner for the men's club competitions — building lasting value for clubs, partners, and fans around the world 🌎

    The biggest competitions. The biggest moments. One destination en Español. Telemundo, the leading Spanish-language home of world-class soccer in the United States, today announced it has acquired from UC3 the exclusive Spanish-language media rights in the U.S. for all UEFA men’s club competitions including the UEFA Champions League for three seasons, beginning with the 2027/28 season. 📌 Details: https://bit.ly/4wR1Rdk

  • We're proud to announce the Bundesliga's new multi-year deals with Versant Media's USA Sports and NBCUniversal's Telemundo are the league's first U.S. media rights agreements negotiated as part of our long-term collaboration with Germany's top league. The Bundesliga will now be available in 80 million U.S. homes across English, Spanish, linear and digital. https://lnkd.in/evXmejfn

  • 𝐖𝐞’𝐫𝐞 𝐡𝐢𝐫𝐢𝐧𝐠: 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬 𝐌𝐚𝐧𝐚𝐠𝐞𝐫 – 𝐔𝐄𝐅𝐀 𝐌𝐞𝐧’𝐬 𝐂𝐥𝐮𝐛 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐨𝐧𝐬 ⚽ Relevent Football Partners is building out a world-leading global partnerships team - and we’re looking for a standout Partnerships Manager to join us in order to deliver one of the most iconic portfolios in sport on behalf of UC3. This is a central role in how we service and activate partnerships across the UEFA Men’s Club Competitions. You’ll own day-to-day client and partner relationships, lead best-in-class rights delivery across global campaigns, and act as a trusted advisor to top-tier brands ensuring they unlock maximum value from their partnerships. Reporting to a Global Partnerships Lead, this role will be collaborating with partners and stakeholders across markets, managing extensive rights activation, and raising the bar on what great looks like. We’re looking for someone with significant partnership marketing experience from agencies, rightsholders or brands (account director equivalent, or manager looking for their next step). Candidates should have a proven track record in partnership management, strong commercial skills, and the ability to navigate multiple stakeholders with confidence. If you’re excited by the opportunity, we’d love to hear from you! 👉 𝐀𝐩𝐩𝐥𝐲 𝐡𝐞𝐫𝐞: https://lnkd.in/eKrfCE96

    • No alternative text description for this image
  • ⚽ We're proud to have supported the development and execution of this landmark partnership between Alibaba Group and UC3/UEFA.   Starting in the 2027/28 season, this collaboration will bring together global football and Alibaba’s AI capabilities via its Qwen Large Language Model, Alibaba Cloud and AliExpress to help shape the next generation of fan experiences across the UEFA men’s club competitions.   Congratulations to all involved, we're excited to see what comes next 🌏

    View organization page for UC3

    5,524 followers

    🤝 𝐀𝐥𝐢𝐛𝐚𝐛𝐚 𝐆𝐫𝐨𝐮𝐩 𝐛𝐞𝐜𝐨𝐦𝐞𝐬 𝐨𝐟𝐟𝐢𝐜𝐢𝐚𝐥 𝐩𝐚𝐫𝐭𝐧𝐞𝐫 𝐨𝐟 𝐔𝐄𝐅𝐀 𝐦𝐞𝐧’𝐬 𝐜𝐥𝐮𝐛 𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐨𝐧𝐬 𝐚𝐧𝐝 𝐔𝐄𝐅𝐀 𝐄𝐔𝐑𝐎 𝟐𝟎𝟐𝟖   Together with UEFA EURO 2028, we are proud to announce today Alibaba Group as a Global AI, Cloud Computing and E-Commerce Partner for UEFA EURO 2028, as well as UEFA men’s club competitions from 2027 to 2033.   Through its Alibaba Cloud, Qwen and AliExpress brands, the group will act as a strategic partner, bringing cutting-edge innovation to UEFA’s flagship competitions, enhancing operations and delivering more immersive and personalised experiences for fans.   🔗 Find out more: https://lnkd.in/epZJUMwU

    • No alternative text description for this image
  • 𝗪𝗲’𝗿𝗲 𝗛𝗶𝗿𝗶𝗻𝗴 – 𝗠𝗲𝗱𝗶𝗮 𝗥𝗶𝗴𝗵𝘁𝘀 | 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀 & 𝗕𝗿𝗼𝗮𝗱𝗰𝗮𝘀𝘁 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀 📍 London | UEFA Men's Club Competitions At Relevent, we’re building world‑class teams behind the most prestigious media rights in global sport. We’re expanding our Production Services and Matchweek & Broadcast Operations teams with four brilliant new roles in elite sports broadcasting: 🔹 𝗦𝗲𝗻𝗶𝗼𝗿 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 https://lnkd.in/e3e_nRr2 A pivotal management role shaping and delivering world‑class production solutions. 🔹 𝗠𝗮𝘁𝗰𝗵𝘄𝗲𝗲𝗸 & 𝗕𝗿𝗼𝗮𝗱𝗰𝗮𝘀𝘁 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 (𝗕𝗼𝗼𝗸𝗶𝗻𝗴𝘀 𝗮𝗻𝗱 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀) https://lnkd.in/ejxC_hyZ A specialist role centred on broadcast systems, ICT, bookings and information platforms. 🔹𝗠𝗮𝘁𝗰𝗵𝘄𝗲𝗲𝗸 & 𝗕𝗿𝗼𝗮𝗱𝗰𝗮𝘀𝘁 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 (𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 𝗮𝗻𝗱 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀) https://lnkd.in/eTqtP58i An operational role focused on venue services and production operations. 🔹𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀 & 𝗕𝗿𝗼𝗮𝗱𝗰𝗮𝘀𝘁 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 https://lnkd.in/e6SgYibr Supporting the delivery of best‑in‑class production and broadcast services on matchweeks across Europe, working with leading media partners and rights holders.   These roles will play a pivotal part in shaping how the most exciting football rights in the world are seen, experienced and valued. Interested or know someone who should be?

  • ⚽ This ground-breaking process has produced an exciting mix of new and incumbent partners across 19 territories. The outcome balances a portfolio of global streaming platforms, pan-regional players and local market broadcasters. We are proud to have worked closely with UC3 in order to have delivered historic results for the UEFA men's club competitions and to continue to position them at the forefront of global sport 🌎

    View organization page for UC3

    5,524 followers

    📝 Confirmed preferred bidders for UEFA men's club competition media rights! 📺 We’re pleased to confirm the preferred bidders for the 2027–31 UEFA men’s club competitions media rights across key global markets, following an intensely competitive tender process. ⬇️ The following bidders have been selected: 🇦🇹 Austria: Sky, DAZN, Plus4, CANAL+ Group 🇧🇪 Belgium: CANAL+ Group 🇧🇷 Brazil: Warner Bros. Discovery, ESPN 🇨🇦 Canada: Paramount+ 🌎 Central America: Paramount+, ESPN 🇩🇰 Denmark: Viaplay Group, Disney+ 🇫🇮 Finland: Nelonen Media, Viaplay Group 🇲🇽 Mexico: Paramount+, ESPN 🇳🇴 Norway: TV 2, Viaplay Group 🇵🇱 Poland: CANAL+ Group, Polsat Media 🇵🇹 Portugal: SPORT TV, LiveMode, DAZN 🇮🇪 Republic of Ireland: Premier Sports, RTE, Sky, Amazon, Paramount 🇷🇴 Romania: DIGI Romania 🌎 South America: Paramount+, ESPN 🇸🇪 Sweden: Disney+ 🇨🇭 Switzerland: blue Entertainment AG, DAZN, CANAL+ Group This represents another milestone media rights agreement for UC3, delivered in partnership with Relevent Football Partners, and reflects the continued strong demand for UEFA’s elite club competitions worldwide. 🇧🇬🇨🇿🇸🇰🇷🇴 Packages awarded but not included in this list, including Bulgaria, Czechia, Slovakia and Romania, will be communicated in due course. 🔗 Learn more here: https://lnkd.in/ecPgRmz5

    • No alternative text description for this image
  • View organization page for Relevent

    18,769 followers

    ⚽ More exciting news for the UEFA men's club competitions as Nike enter exclusive negotiations to provide the official match ball for the UEFA Champions League, UEFA Europa League, and the UEFA Conference League for four years from the 2027/28 season - the first time all three competitions will have the same supplier. Another key milestone for UC3 and Relevent Football Partners!

Similar pages

Browse jobs