🎉 Exciting news - our partnership with UC3 has been named Deal of the Year by Leaders in Sport! 🏆 We're proud that years of hard work has been acknowledged in this way. Upon securing the exclusive global marketing and sales partnership for the UEFA men’s club competitions, the task immediately shifted to building an organisation to deliver it. We created Relevent Football Partners from scratch; a standalone company, headquartered in London, built for this alone. Within months, we recruited a team of world-class talent to launch our proposed sales process on time. We launched a multi-market media rights tender across Europe's largest territories for the first time, which included the novel introduction of a global package. We followed that up with the largest process the UMCCs have ever undertaken, covering 19 markets around the world simultaneously. By structuring rights packages accordingly, we positioned the competitions at the forefront of an evolving sports media ecosystem. In sponsorship, we developed a tiered structure across all three men's club competitions, which has so far shaped exciting new partnerships, expanded existing deals, and created a new category of sponsorship altogether. These landmark agreements with some of the world’s leading brands are a testament to the strategy we have brought. None of this would have been possible without the strength of our partnership with UC3, UEFA, and European Football Clubs. Thank you for your collaboration as we continue delivering positive results for the most premium sports properties in the world, and creating more value for our partners, the clubs, and fans all over the world. 🌍⚽ #LeadersSportsAwards
🏆 A major shake-up. A bold new vision. And now, a Deal of the Year winner. ⚽ In March 2025, UEFA and the European Football Clubs joint venture, UC3, appointed Relevent as the exclusive global marketing and sales partner for UEFA men's club competitions from 2027-2033, bringing one of sport's most successful agency relationships to an end and signalling a new era for European football. 📈 The impact has been swift and significant. 🤝 Relevent, spearheaded by Daniel Sillman and Boris Gartner, and UC3 have helped reshape the commercial landscape around European club football, with annual sponsorship and media revenues projected to exceed €5 billion. 🎥 In the video below, Leaders' Cameron Macdonald explores the deal and the impact it's already having on the future of European club football. 👏 And it's a deal that jumped out to our Judges, with Relevent and UC3 named joint winners in the 'Deal of the Year' category for the 2026 #LeadersSportsAwards.