Relay Commerce

Most founders piece together five different tools to cover retention. Analytics here, subscriptions there, upsell somewhere else. Equilibria's take on the Relay ecosystem: it covers every step, from analytics to retention to cart upsell, without the patchwork. Sometimes the best stack is the one that already talks to itself. Explore the Relay eco-system. Link in comments. #GPG #Shopify #Ecommerce #RetentionStack #FounderTips

Grateful doesn't begin to cover it. ✨ Equilibria's CEO on what the Relay family means to their business. At Relay we are more than tech, we build partnerships. #GPC #Shopify #Community #Retention

"Once they find one thing they like, maybe they're a customer till death." Eric Autry said it on the latest Checked Out. A little morbid. Probably right. Most DTC brands chase the 25-35 demo. Higher volume, easier to reach on paid. Feels obvious. But the older customer who found a product that genuinely improves their life? They don't churn. They don't go looking for alternatives. They just stay. That's not luck. That's LTV hiding in plain sight. Check out the full episode. Link in comments. #CheckedOut #CPG #Shopify #LTV #Retention

Koi wanted to be on Shopify in 2022. Shopify didn't make it easy for CBD brands. Mike Coleman explained it on the latest Checked Out, CBD brands weren't welcome on the platform back then. So Koi built their business on BigCommerce, grew fast anyway, and migrated To Shopify earlier this year when the door finally opened. Watch the migration story in full. Link in comments. #CheckedOut #Shopify #DTC #eCommerce #ShopifyEcosystem

Checked Out always surfaces some hilarious, off-the-cuff anecdotes. And this one we had to share. A customer left Koi a five-star review. Very normal. Very vanilla. Then added: "By the way, I'm a nudist." And attached 10 photos of herself. Not wearing clothes. Shannon O'Boyle's response: "You ate too much product." Eric Autry's response: "That is actually the most KOI customer thing of all time." Mike Coleman shared this on the latest Checked Out. There was no lesson. No framework. Just a five-star review they absolutely could not publish. Hit subscribe. The bar is always this high 👉 Link in comments #CheckedOut #Shopify #DTC #eCommerce #CBD

BFCM strategy doesn't have to mean deeper discounts. Equilibria is leaning into: 👉 membership gifting 👉 limited-edition products 👉 and bringing back fan-favorite minis this holiday season All while keeping subscribers consistent on their daily routine through the busiest, most stressful time of year. For more tips from Co-Founder, Coco Meers, check out the full episode of Shopify Founder Stories: https://lnkd.in/eXi388TX #DTC #Shopify #eCommerce #BFCM #CBD

Koi's retention isn't built on discounts or loyalty mechanics. It's built on customers who need the product to sleep. Mike Coleman broke this down on the latest Checked Out. Their average customer is 55+, dealing with pain and sleep issues. CBD isn't a nice-to-have. It's part of their routine. The stickiest subscription programs are built on genuine product need. Not perks. What does your customer actually rely on your product for? Check out the full Episode of Checked Out. Link in comments. #CheckedOut #DTC #Shopify #Subscriptions #Retention

Koi CBD had their biggest Black Friday ever last year. Not because of their offer. Not because of their creative. Because a federal law change was announced in October and their customers panicked and stocked up. Mike Coleman shared this on the latest Checked Out. External events drive purchase decisions more than most brands plan for. Especially in an industry that is highly regulated like Hemp. And this year, they are preparing for the same. What's the equivalent moment for your category? Full episode link in the comments. #CheckedOut #DTC #Shopify #BFCM #eCommerce

5 Tips for Hemp or CPG Brands in Regulated Industries. Hemp is one of the most regulated categories in eCommerce. No easy paid ads, no loose claims, no shortcuts. Coco Meers, CEO & Founder at Equilibria still built an 80% subscription business inside it, without a single discount code. Swipe to see the 5 lessons any founder in a regulated or education-heavy category can steal → Full episode: link in comments #DTC #Shopify #CBD #eCommerce #Hemp

Equilibria couldn't rely on paid ads the way most CPG brands do. Landing pages scrubbed of certain language, restrictions most founders never have to think about. So they went all in on creators, years before it was the obvious move. Necessity became the strategy. Sometimes the channel you're locked out of forces you rewrite the playbook. Check out the full episode with CEO & Co-founder Coco Meers, link in the comments. #DTC #Shopify #eCommerce #InfluencerMarketing #CBD