Really Good Emails

We surveyed email professionals this year and found a pretty wild gap. 64% use AI somewhere in their workflow. Only 1.1% start a new email with it. Most still open the last campaign that worked and copy it. Generating the draft was never the hard part. What comes next is getting the brand voice right, producing code that behaves in an actual inbox, securing approval, and moving everything into the system that actually sends it. RGE Studio MCP connects your AI assistant directly to the real, approved work in your RGE Studio workspace. It builds from something already on-brand, exports code made to hold up once it reaches an inbox, and keeps a human approval step before anything goes out. Because "the AI said it looked fine" is not a QA process. Swipe through the carousel for the key idea, then read the full article to see how the workflow works in practice: https://lnkd.in/dae6dpuP P.S. If your team spends more time cleaning up AI output than thinking about the email itself, the workflow is what needs fixing.
 


Everyone who uses a product has a favorite feature they quietly rely on. Sometimes it is a shortcut that saves a few clicks. Sometimes it is a feature that makes a tedious task way less annoying. Either way, those little tricks are usually worth sharing. So last week, we asked our own RGE team to share their favorite Studio features and show exactly how they use them. 
 Scroll through the carousel for a few of their best tips, then check out the full breakdown for the rest: https://lnkd.in/eDmP7_jv P.S. It is quick, easy to scan, and thankfully not one of those posts that requires a coffee and a calendar invite.
 Got a favorite RGE Studio feature? Drop it in the comments. Your go-to trick might help someone else work a little faster.

You know that awkward moment when the campaign wraps, revenue looks fine, and someone asks: "So why is our list shrinking?"Cue the crickets. Because nobody tracked it. Nobody reported it. And the KPI that would've told you everything was quietly left off the board deck. Fernando Rubino Pereira admitted his team used to do exactly that. Then he got on stage at Unspam 2026 and told everyone. Bold. Useful. Slightly terrifying. Here's the spicy part: every unsubscribe has a price tag. 500 unsubscribes = $5,000 lost. That is not "list hygiene." That is money walking out the door. The fix? A soft opt-out. A thumbs-up/thumbs-down block that helped people pause categories instead of leaving completely. Less "goodbye forever." More "not this category, not right now." The surprising bit? Those same signals helped the team get the right people to show up to real-world experiences, including meeting professional athletes in person. From an email. Swipe for the breakdown. Then read how it actually worked:https://lnkd.in/eTpRW6Ta

Every team has that one feature they can't build without. The block they duplicate every time. The setting that saves a re-send. The thing they show every new hire on day one. On July 22, we're handing you ours. Join Logan Sandrock Baird and Kelsey Yen from Really Good Emails for Email Support Group: Staff Picks — a hands-on look at the RGE Studio features our own team reaches for the most. No feature tour. Just the real workflow tricks that make our email lives easier. 🗓️ July 22 | 12:00 PM ET Save your seat → https://lnkd.in/eDxPGQif

Your email program is a system. You just never designed it on purpose. Most teams skip straight to templates. Write the copy. Pick the layout. Hit send. Wonder why the whole thing feels held together by vibes and duct tape. At Unspam 2026, Deja Cherese, Senior Email Marketing Specialist and founder of Digital Deja, made the case: the problem usually isn't your copy. It's not your subject line. It's not the A/B test you keep poking like it owes you money. It's the system underneath. Because relevance doesn't come from a merge tag. It comes from user research. And user research? That's design. Swipe for the framework, the five steps, and how to start building the email system your program actually needs. Watch the full talk on YouTube, or read the full breakdown on our site: https://lnkd.in/eE25WR8e

Ever tried explaining "deliverability" to your in-laws over Sunday dinner? Exhausting cardio, and nobody asked for it. 👋 That's exactly why we're getting the local email crowd together for an evening in Lehi where you can skip the awkward explanations, because everyone in the room already gets it. Our very own Mike Nelson, MBA will be hanging out at Strap Tank Brewery to talk email, swap stories, and probably hear at least one deliverability horror story. No agenda, no name tags, just a seat with your name on it (not literally, we can't promise that, but emotionally, yes). So save the date: 📅 Wednesday, July 22 🕕 6:00 PM to 8:00 PM 📍 Strap Tank Brewery, Lehi, UT You should come. Pub food, cold drinks (booze optional), free parking right outside. That's it, that's the whole ask. Presented by us (Really Good Emails) and Zaymo, which really just means we're paying, so come hungry. We're just as hungry to hear about your experiences. 👉 Register here: https://lnkd.in/efn4q4iJ

Most email tactics work great. Until your reader knows more than you do. Then urgency feels insulting. Hype feels lazy. "Our customers love us" feels like a nap in sentence form. Because expert audiences don't skim for excitement. They scan for credibility. Scientists, engineers, and PhD researchers can spot fluff instantly. Hannah Castellanos has spent eight years earning trust with people who actually read the fine print. Wild concept. At Unspam 2026, she broke down how to write emails for expert audiences without relying on the usual marketing tricks. Swipe for the framework. Read the full article on our site: https://lnkd.in/eSzde4Xd

Your email can look gorgeous in Figma and still faceplant the second it hits the inbox. In our latest webinar, Matt Helbig and Yuliana Pandelieva looked at what happens when an email is built as one giant image: - Promo codes get trapped inside JPEGs. - AI inboxes can’t understand the message. - One tiny copy change turns into a designer request, a file export, and a small emotional spiral.
 So they took three all-image emails and gave them a Live Text glow-up in RGE Studio. The goal was to keep the original design energy while making the emails easier to read, edit, translate, summarize, and maintain without rebuilding the whole thing every time a promo changes. 👉 Want to see what changed and why it matters? Scroll through the carousel for a sneak peek, then read the full recap on the RGE blog:https://lnkd.in/e_gT--r7

He asked Gemini about his cycling newsletters. Gemini did not check his inbox. It searched the web. Six weeks later, everything had changed. At Unspam 2026, Cyrill Gross, founder of mailix and email developer for 18 years, used that test to make a pretty uncomfortable point: Your emails are not just being read by people anymore. They are being read by machines. Fun! Another audience to disappoint. The emails with clean structure got found. The messy ones got ignored. Which means the way you build email just got a new set of requirements. Swipe through to see what changed, what it means legally, and what to do about it. Read the full breakdown on Really Good Emails:https://lnkd.in/eKwE8ecj

Salesforce can do a lot.
 CRM. Data. Personalization. Automation. Sending. Probably your taxes if you stare at the settings long enough. But when every email has to be built, reviewed, approved, personalized, and updated in the same place? That’s when things get spicy. And by spicy, we mean “why did the syntax break again?” Most email chaos doesn’t come from the big stuff. It comes from tiny moments. Someone is stuck in a tool they don’t actually need. A last-minute copy change. One rogue string of code choosing violence at 4:57 p.m. In a recent Email Support Group session, Kyle Snay and Tana Walsh shared how they make Salesforce email workflows less fragile, more focused, and way less “who touched the final version?” One uses Account Engagement. The other uses Marketing Cloud. Same headache. Same lesson. Swipe through for the short version. Then head to the Really Good Emails site for the full Pardot and Marketing Cloud workflow breakdown: https://lnkd.in/eX3j6WVc