If you're still relying solely on media pickups to gauge press release performance, you might be missing out on critical insights. It's time to evolve your measurement strategy. Read our blog to discover how to move past legacy metrics and create unified reports. Plus, learn how PR Newswire Amplify™ can help you refine your approach and drive better results for your brand. https://lnkd.in/dZNfPUtS #PR #Comms #PublicRelations #PressRelease
About us
PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content— and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.
- Website
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http://www.prnewswire.com
External link for PR Newswire
- Industry
- Public Relations and Communications Services
- Company size
- 1,001-5,000 employees
- Headquarters
- Chicago, IL
- Type
- Public Company
- Founded
- 1954
- Specialties
- public relations, audience intelligence, marketing services, content distribution, press releases, public relations measurement, multimedia production, social media, compliance service, media targeting, and investor relations
Locations
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Chicago, IL 60606, US
Employees at PR Newswire
Updates
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PR Newswire reposted this
We're proud to partner with PR Newswire to make their content available to AI via Index. Through Index, Businesses building agents with Parallel's APIs gain access to the largest global distribution of brand stories while upholding the long-term sustainability of PR Newswire's content. Learn more at http://index.parallel.ai
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14 Press Releases You Need to See This Week: https://lnkd.in/dByK67WC 👉 Including NextEra Energy and Dominion Energy's merger plans, Cracker Barrel's summer road trip sweepstakes, and new nonstop routes from Allegiant. #pressrelease #pr #topstories
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PR Newswire reposted this
Today we're launching Index: a platform that helps content owners understand how AI agents use their work and participate in the economics of that use. AI agents are the web's second user. They'll use it 1000x more than humans ever have and create enormous value as a result. But the economic model of the web, built for human users, doesn't work when the user is an agent. Index is a new, incentive-aligned model for the agentic web. It gives content owners two things: Analytics on how agents discover, cite, and rely on their content. And compensation tied to that use, calculated using each source's Shapley value — its contribution to the work an agent performs at the moment of inference. Content that is uniquely valuable, hard to replace, or used on high-value agent work earns more. Launch partners span premium publishers The Atlantic, Fortune, PR Newswire, business intelligence and data providers PitchBook, ZoomInfo, Tracxn, RocketReach, Enigma Technologies, Inc., Fiscal AI, and leading independent creators Sources, Exponential View, The Generalist, Every Inc., and Not Boring. Enter your domain at index.parallel.ai to see how agents are using your content. Join the Index.
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Will you be attending the 2026 NIRI Conference? Stop by booth #401 to meet the PR Newswire team, Ben Brown, Josef Bachmeier and William Collins. We'll be on hand to show you how our powerful IR solutions — press release distribution, IR website hosting, earnings call services and more — can help you connect with investors, build trust and get your stories seen. We can't wait to see you there! Send us a message if you'd like to schedule a meeting with the team. #NIRI2026 #InvestorRelations #IRSolutions #IR
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One data point from the 2026 State of the Media Report that stood out immediately: 📈 66% of journalists say they rely on PR-provided content - including press releases, pitches and media kits - to find story ideas and leads. https://lnkd.in/gyYG4cqU That’s an important reminder in today’s AI-shaped media environment. While discovery channels continue to evolve, trusted source material still plays a major role in how stories begin, how narratives spread and how information gets validated. For communications teams, this reinforces the value of clear, credible, data-backed storytelling that helps journalists - and increasingly AI systems - quickly understand why something matters.
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The 2026 State of the Media Report from Cision has arrived. Grab your copy now to uncover the biggest challenges facing journalists today and learn how PR professionals can build more impactful media partnerships. Stay ahead of the curve with these essential industry insights. https://lnkd.in/d_uaDM4q #MediaRelations #StateOfTheMedia #PRStrategy
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Another edition of our dinner series, "GEO: Own the AI Summary to Elevate Your Brand," is in the books! Thank you to everyone who joined Cision and PR Newswire in Charlotte for a great night of conversation with the team: Jeff Hicks, Mary Wynne, Nathanial Nero ☁, Nicole Bauman, Michael Rhodes, Matthew Robarge, and Alison Candelaria. In a few weeks, we'll be headed to Tysons Corner, Philadelphia and Denver. Reach out if you'd like to secure a seat! #GEO #AISearch #PR #Comms
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Leading with strong, relevant data is increasingly becoming a winning formula for brand storytelling — something reinforced again in the 2026 State of the Media Report. https://lnkd.in/gyYG4cqU A quick, simple example from May? ➡️ PR headline: "Lilly commits additional $4.5 billion across Indiana... ." ➡️ Reuters headline: "Lilly commits additional $4.5 billion in Indiana manufacturing sites" That’s happening more often across media coverage, AI search summaries and social engagement alike. If your announcement includes a compelling statistic, growth figure, funding total or research insight, don’t bury it: ✔️ incorporate it into the headline ✔️ reinforce it in bullets/subheads ✔️ make it easy to quote, summarize and reuse The strongest stories today increasingly function as immediate answers -- not just announcements.
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As you head into the weekend, take a few minutes to catch up on some of this week's most-read #pressreleases 👉 https://lnkd.in/giKQdNd4 This week's roundup includes: 🔵 eBay's response to GameStop 🔵 A Mother's Cookies x NERDS collab 🔵 Findings from Cision's 2026 State of the Media Report 🔵 Popular earnings from the week #recap #topstories #PR #PressRelease
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