Playad

Seedance 2.5 is here, and it’s now at the top of our video model rotation at Playad. We tested it across real advertising workflows, and the improvement is significant: → Up to 30-second generations → Up to 50 references across image, video, and audio → Major improvements in visual and product consistency → More natural motion with less of the recognizable “AI look” Across the advertising use cases we tested, Seedance 2.5 is the strongest overall video model we’ve seen so far. Playad is model-agnostic by design. As Seedance, Veo, Kling, and others leapfrog each other, we continuously evaluate and route to the best models for each creative task. The models will keep changing. Your workflow shouldn’t have to. (Attached video generated with Seedance 2.5)

We presented at OpenAI's Startup Meetup in Seoul 🔥 200+ of Korea's sharpest AI founders and investors in one room, all building toward the same mission: powering up Korea's startup ecosystem. And we got to take the stage. I shared how AI is completely reshaping marketing, from creative generation to testing, learning, and optimizing. This is the loop we're building at Playad: an AI that doesn't just make ad creative, it learns what works and acts on it. But this means much more. Being given an opportunity to speak at this event was a testament to our vision and belief that with AI, every brand can run world-class performance marketing without needing an army of specialists. Massive thank you to SUKONE HONG, Yuha Han, and KyoungHoon Harrison Kim for making this happen. 🙏 Super excited for what's next, and stay tuned for more updates!

The #1 question I get: "What does GIGR Inc. even stand for?" Givers' Ground. It came from a brilliant professor Adam Grant's book Give and Take. It's our company book as well. Grant says people show up at work in one of three ways. Givers help without keeping score. Takers put themselves first. Matchers keep it even. Here's the counterintuitive part. He studied salespeople, med students, and engineers. Givers had the worst numbers AND the best. Not the middle. The difference? Successful givers don't compete for a fixed pie. They expand it so everyone gets a larger slice. We only wanted to build with givers. So we named the company after it. Most startups name themselves after what they do. We named ours after how we want to show up. Tools change. Markets shift. But the people you surround yourself with? That's what actually compounds. What does your company name mean? P.S. GIGR Inc. is the company. Playad is what we build. People mix them up all the time 😄

We just built Claude Code for Paid Ads 👀 Every other tool only reads your website and starts generating right away. As if one page makes them an expert on your brand. The output is exactly what you'd expect: generic AI slop you'd never use. Playad digs into the things your website can't tell us: What makes you different from your competitors? What kind of strategies have you tried? What's your #1 objection before purchase? What messaging should we avoid? It doesn't start until it fully understands the brand. The result? Something you'd actually run. Someone you'd actually trust. Here's the full cycle: ➤ Suggests messaging, audience segments, and positioning (confirms with you before moving on) ➤ Sets hypotheses and designs creative experiments ➤ Generates ON-BRAND creative sets based on real strategy ➤ Runs your ads on Meta, Google, Tiktok, and more. ➤ Tracks performance and sends daily report w/ immediate & long-term action plans ➤ Keeps winners, kills losers, and launches new experiments ➤ Gets smarter every cycle. Rinse and repeat. On 24/7. This isn't the generic "paste URL, get ad" AI slop. It's an entire marketing system running on its own. Repost & Comment "playad" and I'll DM you a link to join our early access waitlist. You'll be first in line before we open to the public 🚀

We are hiring!

I'd like to announce that GIGR Inc. (dba. Playad) has raised $5.4M pre-seed funding to build AI-native, multi-agent marketing workflows - with systems deliberately designed to learn from every creative cycle and reduce uncertainty in digital marketing. We’re thrilled to begin our partnership with BRV Capital Management and Mirae Asset Global Investments, and grateful for our amazing angels for having believed in this direction early. Why does creative, arguably the most important lever in marketing, still operate with so much guesswork? Teams don’t struggle because they can’t produce ads fast enough. They struggle because they don’t know why something worked, or what to build next. We're here to change that: to turn creative iteration into a process driven by conviction, not guesswork. If this problem resonates with you and you’re interested in joining the team - whether as an engineer, a GTM / sales superstar, or in another role - feel free to reach out at career@gigr.ai. Much more to come! Learn more at: https://playad.ai