Pixalate

What are your CTV buys actually running against? Many buyers can't answer that question today. Join Pixalate's Tyler Loechner, Alex Braelow, and Jorgen Swiderski for an exclusive webinar, where they'll show you how Pixalate's OpenEPG addresses this blind spot with content-level intelligence. Join the session to see how #programmatic buyers can turn show, channel, and genre visibility into higher fill rates and stronger CPMs. 📅 August 27, 2:00 PM EST Register: https://pixal.at/3SdyRxM ✍ Jalal Nasir, Tyler Loechner, Alex Braelow, Jorgen Swiderski

WEBINAR: Unlock Show-Level Bid Enrichment for Programmatic CTV Join us Thursday, August 27, as Tyler Loechner, Alex Braelow, and Jorgen Swiderski walk you through the content-level intelligence provided by Pixalate's OpenEPG. You'll learn how to: - Activate premium streaming inventory - Increase fill rates - Lift average CPMs - Provide show-level metadata Register Now: https://pixal.at/3SdyRxM 📅 We hope to see you on August 27 at 2:00 PM EST (30 minutes).  ✍ Jalal Nasir, Tyler Loechner, Alex Braelow, Jorgen Swiderski

Pixalate is bringing programmatic's first CTV show-level rankings to DMEXCO - Booth D10, Hall 6, September 23-24 in Cologne. What we can walk through in 30 minutes: - OpenEPG™: show-level CTV rankings and pre-bid EPG enrichment. See which shows your impressions actually ran on. - Seller Rankings: where IVT is entering your supply chain - ranked by seller. Our Executive, Partnerships, and Engineering teams are taking meetings both days. Book a meeting: https://pixal.at/3U3N3df Booth D10, Hall 6. Come see your supply chain the way we see it. ✍ Jalal Nasir, Amin Bandeali, Jason Dias, Jen Miller 🔜 DMEXCO, Courtney Morrison Carns, Tyler Loechner, Alvin Ling, Derek Feuerman 🔜 DMEXCO, Alex Braelow, Margie Sparks, Alexandra Kelly, Jessica Morrison 🔜 DMEXCO, Sahar Mohmand

On Thursday, August 27th, Pixalate's Tyler Loechner, Alex Braelow, and Jorgen Swiderski will walk through Integrating EPG Content-Level Intelligence in Programmatic CTV: Bid Enrichment With Show Names & Genre Via App Bundle IDs. You'll learn how to: - Activate premium streaming inventory - Increase fill rates - Lift average CPMs - Provide show-level metadata This webinar will take place on August 27 at 2:00 PM EST (30 minutes). We hope you'll join us! Reserve your spot: https://pixal.at/3SdyRxM ✍ Jalal Nasir, Tyler Loechner, Alex Braelow, Jorgen Swiderski #CTV #ProgrammaticAdvertising #OpenEPG 

🚀 Pixalate's Programmatic CTV Apps Pre-Bid Blocklist just expanded — now with 9 unified risk reason codes in one daily-updated feed. Buyers and sellers can exclude high-risk CTV apps before a bid is placed — across Android, FireOS, Linux, Roku, Samsung, Sony, tvOS (Apple TV), LG webOS, and Windows. The 9 risk reason codes: - High GIVT — invalid traffic over 5% (3-mo) - High SIVT — sophisticated invalid traffic over 15% (3-mo) - Missing Privacy Policy - Abandoned App — no developer updates in 3+ years - Missing app-ads.txt — unauthorized inventory - Developer Anonymity — unverifiable contact info - VPC Bypass Risk — child-directed data risk - Delisted App — removed from store, still generating traffic - Made for Advertising This separates app-level structural risk from impression-level IVT — aligned with the MRC's Invalid Traffic Detection and Filtration Interim Update Memo. Learn more: https://pixal.at/4cINBvt ✍ Jalal Nasir, Tyler Loechner, Emma Yann Zhang #CTV #AdFraud #ProgrammaticAdvertising

Q2 2026 #CTV Seller Trust Index 2.0 is out. 👉 Swipe through to see the top sellers for programmatic advertising on #Roku, Samsung Smart TV, Amazon Fire TV, and Apple TV in the U.S. — ranked by scale of direct publisher relationships. → #Magnite and Google Ad Exchange rank among the top 3 sellers on all four platforms. See the full rankings: https://pixal.at/3TDztx3 Tag: Jalal Nasir, Tyler Loechner, Alex Braelow, Patrick McClure

Pixalate's Q2 2026 Seller Trust Index (#STI) 2.0 rankings are live. STI 2.0 ranks open programmatic sellers across 128 countries and fully differentiates arbitraged inventory from authorized publisher-direct inventory. For each seller, the model measures: → What Sellers Claim: how many publishers list the seller as DIRECT in their ads.txt file, as detected by Pixalate → Verification of Seller Claims: the scale and ratio of a seller's impressions that actually flowed through an authorized-direct path, per Pixalate's SupplyChain Object (#SCO) analysis → Seller Arbitrage Risk: an independent risk rating for sellers reselling more than 50% of their inventory, per #SCO analysis Download the U.S. rankings: ▫️ Web: https://pixal.at/4hiI2Hq ▫️ Mobile: https://pixal.at/4whpdYV ▫️ CTV: https://pixal.at/3TDztx3 ✍ Jalal Nasir, Tyler Loechner, Alex Braelow 

Look beyond app-level streaming TV ad spend data. Pixalate's June 2026 State of #StreamingTV Ad Spend Report offers granular analysis at the show, channel, genre, media market, and daypart level to provide a full breakdown of where U.S. #mobile and #CTV streaming TV open programmatic dollars actually go. June highlights: → #NBA's Hardwood Classics ranked No. 1 on large-screen (CTV) → #BET's Being Mary Jane led small-screen (mobile) rankings → Reality, News, and Sport made up 81% of estimated U.S. CTV open #programmatic ad spend The report is built on the OpenEPG™ Index, which resolves show-, channel-, and genre-level data from standard bidstream Bundle IDs, with no publisher opt-in required. This lets it capture the FAST channels and long-tail apps legacy measurement misses. #DSPs / Buyers: See what ads actually run against. #SSPs / Sellers: See what streaming TV content is winning ad dollars. Download the full report: https://pixal.at/4g95cPk ✍ Jalal Nasir, Tyler Loechner, Alex Braelow

Final day at ChinaJoy 2026! Thank you to everyone who stopped by Booth W3-A303 this weekend to talk about programmatic transparency, fraud prevention, and inventory quality. Didn't get a chance to connect? We're still available to talk: - Invalid Traffic (#IVT) & #adfraud detection - CTV and mobile ad supply chain risk - Seller Trust Index 2.0 & Publisher Trust Index benchmarking Set up a meeting here: https://lnkd.in/emUwRggP ✍ Jalal Nasir, Amin Bandeali, Jason Dias, Alvin Ling 🔜 ChinaJoy, Sahar Mohmand, Alicia D., Joanna Zhao 🔜 ChinaJoy, Yee Yin T., Rohit Singh 🔜 ChinaJoy 🔜, Jaez Goh (吳麗嬿) 🔜 ChinaJoy, Kate Low, Edwin Tan, Emma Yann Zhang, Gabriel Gan

Day 2 at ChinaJoy 2026! Great conversations today with #publishers, #SSPs, and #DSPs about where the ad supply chain leaks value — and how to stop it. Today's focus: 🚨 Flagging IVT and fraud before it drains programmatic spend ✅ Vetting publishers and apps for compliance risk before committing budget 🏆 Reviewing Publisher Trust Index rankings — how buyers actually see your inventory If you're at ChinaJoy this weekend, come find us at Booth W3-A303. Schedule time with the Pixalate team: https://lnkd.in/emUwRggP ✍ Jalal Nasir, Amin Bandeali, Jason Dias, Alvin Ling 🔜 ChinaJoy, Sahar Mohmand, Alicia D., Joanna Zhao 🔜 ChinaJoy, Yee Yin T., Rohit Singh 🔜 ChinaJoy, Jaez Goh (吳麗嬿) 🔜 ChinaJoy, Kate Low, Edwin Tan, Emma Yann Zhang, Gabriel Gan