Peppermint

Monochrome. Clean. Too understated? 🧐 This was a concept we presented to a client some time ago. They passed on it, calling it “too monotonous, too boring.” I'm super curious to hear your opinion! The initial goal was to create an elegant, minimal, and confident aesthetic Something that doesn't try too hard, but quietly conveys maturity and clarity. Interestingly, this design went on to become one of our most appreciated posts on design platforms 📈 🚀 So would you mind sharing your opinion? ➡️ Would you consider this kind of style for your own product? ➡️ Do you find it too minimal - or just right? ➡️ What would make it stronger? Today, it lives in our internal archive. But perhaps it’ll find its way into a future template or someone else’s launch 🤷♂️ *The name and parts of the content have been changed to protect the identity of the customer.

Two weeks before your pitch. Website’s not ready. Panic? 🚨 One of our long-term partners dropped a list of 14 pages - homepage, product pages, etc. — with a hard deadline tied to an upcoming raise. Pretty tough, right? 😬 But not impossible if you have a fractional design team professionally maintaining your website on a daily basis. We doubled resources, set a release schedule, ran daily management, and shipped it all smoothly. Even I was surprised how fast we pulled it off - now we know we can deliver in days, not weeks 🚀 Could this be possible without a dedicated team? Not really. With a freelancer? Not even close. With in-house? It would drain focus from product and marketing. If you want to stay ahead of moments like this — let us handle your website 😎

We don’t want our product engineers getting involved in this ⛔ I hear this all the time - from clients, and from friends who work as AI or backend engineers. Whenever the topic is marketing sites or design in general, the reaction is usually the same: please, let’s keep our core team out of it. And it makes sense. Technical founders want their best people focused on the product, not fixing landing pages or babysitting the frontend. Honestly, I get it - everyone should stick to what they do best. And for us, it’s a good sign: it means we’re solving the right problem. Curious - is this how your team thinks about websites too? 🤔

We built 10+ client sites before launching our own It’s funny - we spend every day designing and building websites for others… and it still took us 8 months to build our own. Every week, something else felt more urgent: a client release or a new lead, and honestly - it’s hard to turn down money in the moment, isn't it? Even if you know, that updated messaging will bring you a lot more! 😕 But eventually, we realized that If we tell clients their site should reflect their story and ambition, Peppermint website should too. So after 8 months of pushing it aside, we’re finally making it happen! 🚀

DevTools Website, Redesigned to Speak Developer xpander.ai  backend-as-a-service (BaaS) platform for AI agents that handles all the hard stuff like state management, tool orchestration, memory, and more - so developers can focus on building. This project was especially exiting because: ❓ The team came to us right after a redesign that looked great... but didn’t explain the product that much 📢 We helped shape the messaging from the ground up - diving deep into docs and shaping a narrative that speaks to developers The moral is simple: if your website doesn’t speak developer, it won’t sell 🤷♂️ P.s. Big thanks to the xpander.ai team (David Twizer & Ran Sheinberg ) for choosing to work with us 🙌

Motion design can make even Intellectual Property tools feel simple Our client - ArcPrime helps companies manage patents and disclosures - a serious space where funky visuals or abstract metaphors won’t land. This audience expects clarity, credibility, and precision 💼 That’s exactly what we focused on! Designing for this kind of product is a balancing act: ⚖️ You need to make the value clear and engaging - without losing the tone that builds trust. 🎨 With careful attention to motion, structure, and brand voice, our team created a visual identity, product and website that actually speaks to this audience. Does the design hit the mark? Take a look and let us know what you think 👇

The face of a HAPPY customer. My designers, Peppermint are KILLING it with their design quality! 🔥 Serge A. and Ilya Utkin keep on delivering Glitter-worthy magic! ✨ I seriously can't recommend you guys enough! FYI Deirdre Mahon for your startups' marketing sites and any of startup friends at Google for Startups Israel. Oh and this isn't even a website launch post yet... Just you wait...