Omnivy

UCP is a big step toward agentic commerce - but the protocol layer won’t magically fix broken incentive architecture. In an AI-driven journey, incentives must be: ✔️ consistent across channels, ✔️ explainable, ✔️ available in real time. That’s why UCP is also a reality check: in many stacks, promotions and loyalty logic is still scattered across ERP, POS, e-commerce platforms, and CRM. Omnivy works with leading loyalty vendors to help brands evolve toward a centralized “incentives decision layer” — making commerce truly agent-ready. Talon.One's CPO Laurens Van Wiele published an excellent deep-dive on what UCP means for promotions and loyalty, featuring insights from our CEO, Lukasz Sloniewski Read it here: https://lnkd.in/eKAryRut

In today's e-commerce landscape, it's easy to fall into the trap of constant price-cutting. But as Daniel Petri, Head of E-commerce at BioTechUSA, points out, the real game-changer is building emotional loyalty. At Omnivy, we are proud to have served as the lead implementation partner for this transformation. Here is how we combined technology with strategy to drive real business results: ✅ Shift in Strategy: Instead of just giving discounts, the goal was to bring customers closer to the brand. Using Talon.One, we reverse-engineered business needs to create complex loyalty logic that actually boosts the bottom line. ✅ Speed & Scalability: By migrating to the new stack, BioTechUSA can now launch new markets in literally 2 weeks, remaining stable even during massive Black Friday peaks. ✅ Hyper-Personalization: We utilized our Accelerator to seamlessly integrate Talon.One and Shopify with Klaviyo. This connection allows for data-driven, personalized communication that reacts to customer behavior in real-time. 📈 The Impact? A dramatic improvement across key metrics: Customer Lifetime Value (CLV), Average Order Value (AOV), and purchase frequency. 👇 Read the full story of how we integrated this ecosystem: [LINK in the first comment]

Yesterday at DMEXCO - Digital Marketing Expo & Conference, Daniel Petri Petri from BioTechUSA shared the journey of transforming their loyalty and promotions approach. In the old setup: ❌ No differentiation or segmentation – every customer was treated the same. ❌ Spending habits weren’t considered. ❌ Mass promotions diluted margins. ❌ Online and offline systems didn’t communicate. Their key challenges were: ⚡️ Turning one-time buyers – like New Year resolutioners – into long-term customers. ⚡️ Moving shoppers from low-margin products (protein powder) to advanced, higher-margin lines. Together, we built a Composable Loyalty Stack that enables personalization, seamless omnichannel execution, and faster experimentation at scale. We've used Talon.One and Klaviyo, connected it with Shopify and their Retail POS. As Daniel put it: “We’ve selected Omnivy that took most of the complexity from us. Our internal estimation is that it would take us at least 6 to even up to 12 months to make all the connections by ourselves. Omnivy was able to take us live in just 8 weeks, migrating 1.2 million members thanks to their Integration Accelerator.” We’re proud that this joint success story was showcased on one of Europe’s biggest marketing stages – and even prouder to help BioTechUSA unlock the future of loyalty. 💪 And of course – big thanks to Sam Panzer for being such a sharp (and perfectly smiling 😁) interviewer! #DMEXCO #Loyalty #ComposableCommerce #Omnivy

Imagine designing a campaign in the morning and seeing it live across online and offline by lunch. That’s true omnichannel loyalty. When SHAPING NEW TOMORROW set out to unify their loyalty experience across online and in-store, they faced the same challenge most global retailers do: fragmented systems and inconsistent execution across channels. For loyalty managers, the reality is: 👉 Data silos: POS, e-commerce, and CRM don’t align, breaking the single customer view. 👉 Operational gaps: staff and channels see different balances, coupons, or tiers. 👉 Integration drag: every campaign depends on heavy IT work, slowing execution. Omnivy Loyalty Accelerator solves all of them. Instead of building one-off integrations, it delivers: ✅ Best-practice business scenarios for loyalty orchestration ✅ Out-of-the-box integrations between leading loyalty, POS, and e-commerce engines ✅ A foundation where campaigns can be designed and executed consistently - in hours, not weeks By connecting Talon. One, Sitoo POS, Shopify, and Klaviyo, we helped SHAPING NEW TOMORROW: ✔ Synchronize tiers, points, and coupons in real time ✔ Deliver a seamless experience across markets and currencies ✔ Launch their program in just two months 📖 Read the full case study: https://lnkd.in/d6jgmkrU

In just 2 weeks, at DMEXCO 2025, Daniel Petri from BioTechUSA will take the stage to share how they completely transformed their loyalty program—uniting e-commerce, retail stores, and mobile app into one seamless, personalized experience. It’s a story we at Omnivy are proud to be part of. Our Integration Accelerator helped deliver this transformation in record time - connecting Talon.One with Shopify, Klaviyo, and in-store systems in just days instead of months. Full loyalty tech stack migration across 7 countries in just 8 weeks? done! 👋 If you’re attending DMEXCO in Cologne on Sept 17–18, come meet us to talk: - Fast-track loyalty program delivery - Composable loyalty stacks - Seamless omnichannel experiences - How to turn promo & loyalty tech into tangible results 📍 Let’s connect - reach out to book a 1:1.

🗣️🌎 What does it take to rebuild a loyalty program on a global scale? Find out when we take to the stage at DMEXCO - Digital Marketing Expo & Conference this September 17th alongside BioTechUSA’s Daniel Petri. As Head of eCommerce for one of Europe’s fastest-growing health & wellness brands, Daniel will be talking about: ➡️ How BioTechUSA united its e-commerce, in-store and mobile app experiences, and silently migrated over 1 million customers   ➡️ Advice for companies looking to move away from outdated systems and deliver a personalized loyalty program ➡️ How working together with Omnivy, Shopify, Klaviyo and Talon.One is driving lasting value for BioTechUSA    We’ll unpack the key decisions behind their loyalty evolution and share insights any brand can use to turn incentives into real, lasting value. Register for the session here: https://lnkd.in/eDkMrSNX

What if you could launch an omnichannel loyalty program on Shopify Plus + Klaviyo + POS not in months… but in just a few days? That’s exactly what Omnivy makes possible. Instead of a long, complex project, you get a streamlined process: ⚡ your loyalty engine connected with your environment ⚡ loyalty mechanics fully configured in the engine ⚡ loyalty sections available in Shopify, including rewards catalog, loyalty coupons automatically applied at checkout, loyalty details with points balance and tier progress And if you’re looking for extra inspiration, you also get access to a catalog of proven loyalty use cases – ready to explore and implement. 👉 Want to see the catalog? Send us a DM or drop a comment and we’ll reach out directly. The result? A fully functioning program faster than you can close Q4. 💡 See how it worked for BioTechUSA: 7 countries, full integration, live in just 2 months 👉 BioTechUSA Case Study (link in the first comment) #LoyaltyPrograms #Shopify #Klaviyo #Integration

Today we’ve got a quick checklist to help you see if your loyalty stack is ready to meet your customers’ high expectations in 2026 and beyond. Even if it sounds technical, the architecture behind your loyalty stack directly shapes your work. It affects - how fast you can launch campaigns, - how easily your channels align, and - whether your program grows with your business or quietly slows it down. For years, monolithic systems were the go-to for retailers. Everything in one place: business logic, user interface, data access layer, all bundled into a single codebase and shipped in one neat release cycle. Sounds tidy, until you try to change one small thing and discover it touches everything. That initial convenience of one vendor, one contract, one integration often comes with a hidden cost. You might not notice it at first, but it almost always shows up when you need to scale or innovate. In our latest article with Loyalty & Reward Co, we explore the real impact of outdated architectures and how to future-proof your loyalty tech. Check the carousel, see how many boxes you tick, and read the full article in the first comment 👇

Most loyalty programs struggle with one thing: How to build real engagement and long-term loyalty? Together with Loyalty & Reward Co, we’ve prepared a practical overview showing what really makes loyalty work today and why so many programs underperform. Inside the guide, you’ll find: ✔️ What makes customer engagement so challenging right now? ✔️ The core principles behind programs that actually build loyalty ✔️ The most common mistakes and how to improve them without starting from scratch Want to go deeper? Check out the full article series from Omnivy × Loyalty & Reward Co 👉 Links in the comments #LoyaltyProgram #CustomerEngagement #LoyaltyandRewardCo

📣 We’re proud to welcome BioTechUSA to the Omnivy client family! BioTechUSA is one of Europe’s leading supplement brands, with 2,000+ products, 328 stores, and a strong digital presence across 9 countries. With a mission to promote health and active lifestyles, the brand empowers millions of customers to train smarter, eat better, and support their journey with BioTechUSA products. To take their loyalty to the next level and build lasting engagement with customers evolving along their fitness journey, BioTechUSA chose Talon.One, the powerful loyalty and promotion engine. Implementation and integration were led by Omnivy using our Loyalty Accelerator, delivering a connected stack across Shopify Plus, a custom POS, and Klaviyo. All of this was achieved in just 8 weeks across 7 countries. 👏 Huge thanks to the BioTechUSA team for the trust and collaboration. It’s been a pleasure building this success together. We can’t wait to see what’s next! Want the full story? Check the first comment!