Omnicom Media reposted this
The pharma consumer is not who they were five years ago. For brand discovery, the front door has changed. But has the house? At HealthNEXT 2026, voices from Bayer, CMI Media Group, and Omnicom Health Media unpacked what that means for patient trust, the GLP-1 moment, and building an HCP-to-DTC strategy that holds up on both sides of the door. "Everything has changed, but at the same time nothing has changed," said Clifton Covey, EVP of Activation, Platforms and Partnerships at CMI Media Group. Read the full recap from "Plot Twist: How Shifting Patient Behaviors Are Forcing Pharma to Keep Up" at this year's HealthNEXT: https://lnkd.in/ePyvJTtN Thank you to our panelists Andrew Stark (CCO, PulsePoint), Glenniss Richards, MBA (Senior Director of Digital Media Activation, Bayer), Clifton Covey (VP of Activation, Platforms and Partnerships, CMI Media Group), and Melissa Gordon-Ring (Global President, Omnicom Media Health) for being driving voices in this industry and joining us on-stage. #HealthcareMarketing #PharmaMarketing #HealthNEXT2026
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