OMD

🏆 OMD leads the shortlist at the 2026 Festival of Media M&M Global Awards. With 42 shortlists. 10 markets. One global network.   OMD is the most-shortlisted agency network at this year’s M&M Global Awards, with work recognized for clients including McDonald's (12), International Committee of the Red Cross - ICRC (3), PepsiCo’s Lay's (3) and Philips (3).   A special shoutout to OMD Perú, whose SOS POS campaign for Banco de Crédito del Peru picked up six shortlists, making it Omnicom Media's most-shortlisted campaign. A brilliant showcase of the work our teams and client partners are creating together across the world. 🚀   Congratulations to everyone shortlisted. Next stop: the M&M Global Awards ceremony and winners reveal on 1 October.    See the full shortlist here: https://lnkd.in/eDJgrPeg   #OMD #MMGlobalAwards #WeCreateWhatsNext

OMD Global Brand President Ellen Griffin Martens, joined SiriusXM Media’s Pass the Mic podcast to talk about leadership, transformation and the  opportunities shaping the future of media and marketing.🎙️ From navigating change to building the teams and cultures that can thrive through transformation, Ellen shares lessons from her own leadership journey and her perspective on what’s next for our industry. 🚀 Listen to the full conversation: https://lnkd.in/e7VDF4aV  #OMD #WeCreateWhatsNext #Leadership #UniteToUplift

Three days. Three panels. One big conversation about the future of retail media. Last week at MAD//FEST London, OMD EMEA's Parweez Mulbocus Mulboucs, Head of Commerce, and Ieva Butenaite, Executive Director, Global Retail Strategy, joined industry leaders to explore what's next for commerce and marketing. From discussing retail media's continued transformation with Amazon, to examining the leadership qualities that drive innovation and high-performing teams, and debating whether retail media will become the central organising layer for commerce and advertising, the conversations all pointed to one thing: the industry is evolving fast. A huge thank you to MAD//Fest and everyone who joined the discussions. It's exciting to help shape the conversations defining what's next. 🚀 #MADFest #RetailMedia #CommerceMedia #Marketing #OMDEMEA #WeCreateWhatsNext

As AI reshapes how people discover brands, one thing remains constant: trust matters more than ever. 🤖 It was great to see Campaign UK's coverage of its recent AI roundtable, bringing together leaders from across the industry, including Candice Odhams, Chief Client Officer at OMD EMEA; Daniele Calderoni, Global Head of Brand Marketing at Zurich Insurance; Austin Langlois, Global Head of Communications, Consumer Health at Philips; Jonathan Nelson, Chief Executive Officer at Omnicom Digital; and others to explore how AI is redefining brand discovery. From understanding what AI agents trust to the growing importance of authoritative content and earned credibility, the discussion reinforced that while technology is evolving rapidly, the fundamentals of building strong brands remain the same. At OMD, helping our clients understand what's next is how we help them create what's next. 🚀 Thank you to Campaign and Future for convening such an insightful discussion, and to everyone who contributed their perspectives. 🙏 Read the full article: https://lnkd.in/emC-Nhjw

  In a fragmented cultural landscape, brands face the common challenge of how to build long-term cultural currency.    Mark Murray Jones, Chief Strategy Officer, OMD EMEA, joined Spotify Beach during Cannes Lions International Festival of Creativity for Fandom at Full Volume to unpack how data and creativity connect authentically with audiences across channels.   During the session, panelists unpacked how brands can authentically connect through cultural communities and their fans to drive business and brand success, and they build it through deep audience and cultural understanding to drive brand growth. 🚀   #WeCreateWhatsNext #CannesLions #CulturalRelevance #FandomMarketing #CreativeMedia

🚀 At Cannes Lions International Festival of Creativity, leaders from Tinder, TikTok, OMD and ITV Studios came together for an intimate conversation on the launch of Double Date Island, Tinder’s new reality dating franchise premiering exclusively on TikTok this summer.   The discussion explored a major shift in modern brand building: how entertainment, creators, community and platform distribution can come together to build cultural relevance with young adult audiences. For OMD, this is Creative Media in action.   As Natalie Bell, CEO, OMD EMEA, shared: “Alongside the recently launched Say Goodbye to Hellos campaign, Double Date Island is another brilliant example of cultural marketing in action, and we’re excited to partner with Tinder again for it. Tinder has always been focused on shaping what’s next in modern dating culture, and as their EMEA media planning and buying agency, we've worked together to reimagine how the brand connects with audiences through media and partnerships. By blending entertainment, human connection and storytelling, the partnership aims to spark conversation, capture attention and create meaningful engagement with Tinder's audience”.   Not simply placing brands around culture, but helping design media strategies and partnerships that are native to how people discover, watch, share and engage today.   As Tinder’s EMEA media strategy, planning and buying agency, OMD is proud to support a partnership that reflects where #ConsumerEngagement is moving: toward social-first storytelling, audience intelligence, platform-native formats and experiences that create genuine cultural impact. Creating what’s next means helping brands move beyond visibility and into meaningful participation.   #WeCreateWhatsNext #CannesLions2026 #CreativeMedia

OMD kicked off the Cannes Lions International Festival of Creativity with Spotify Advertising at Spotify Beach, joining clients and leaders for a conversation on what it means to create what’s next in modern brand building.   The session explored how brands can move beyond reach and become part of the moments, rituals, fandoms, and communities audiences actively choose. From audio to AI, creators to culture, the conversation reflected a clear shift in the new consumer engagement model: brands win when they build relevance in the spaces people already care about.   Thank you to Spotify Advertising for hosting us, and to Bradley Rogers, Dan Rolli, Damon Berger, Xavier "X" Jernigan, Jean Luo and Cherie Brooke Luo, known as the Tiger Sisters, and moderator Abbie de la Campa for helping us start Cannes with momentum. 🚀   A powerful start to a week focused on what’s next for brands, media, culture, and connection. #WeCreateWhatsNext #CannesLions2026 #CreativeMedia #ConsumerEngagement

Congratulations to three outstanding talents recognised in Campaign UK's Media Week's 30 Under 30 Class of 2026. 🚀   At OMD EMEA, Rebekah Shaw, has been recognised for her leadership, commercial impact and ability to drive transformation at scale, helping to evolve client operations across markets while building stronger, more connected teams.   At MG OMD, Rosie Wishart, has been recognised for her expertise in effectiveness and analytics, alongside her commitment to creating more accessible pathways for underrepresented talent and driving positive change across the industry.   Also at MG OMD, Karl Saade, has been recognised for his strategic thinking, creativity and contribution to delivering impactful work for clients.   Together, they represent the next generation of talent shaping what's next for our clients, our people and our industry.   Congratulations to Rebekah, Rosie and Karl on this well-deserved recognition. 👏   Read here for the full line-up of 2026 winners - https://lnkd.in/esi7BybD #WeCreateWhatsNext #BuildTogether #30Under30

Forget skins. In Body Royale, body hair is the game. We’re proud to celebrate Philips OneBlade: Body Royale, named Winner for Best Use of Gaming at the 2026 Campaign Tech Awards. Launched in June 2025, the campaign engaged Gen Z men through a first-of-its-kind gaming activation: a custom, surreal Fortnite map built around a fully playable virtual human body. Developed by OMD, Ketchum, and Fuse DE, this interactive “grooming odyssey” transforms body grooming into gameplay — turning a category convention into a cultural invitation for players everywhere. Fun, strategic, and deliberately unhinged, Body Royale pushes far beyond the male grooming category’s comfort zone, creating a brand-verse built for Fortnite fandom and proving the power of gaming to drive real consideration with the next generation. Congratulations to everyone involved in bringing this bold work to life. View the full list of winners here: https://lnkd.in/g45FADKK #OMD #OmnicomForPhilips #PhilipsOneBlade #CampaignTechAwards #Gaming

Ece Tasatmanlar, Managing Partner at OMD EMEA, has been named in Campaign UK's 40 Over 40 2026. 🚀 Recognised for her commercial achievements, leadership and commitment to developing talent, Ece has helped transform client partnerships across the region while driving measurable business growth. Her work has strengthened OMD EMEA's relationship with SC Johnson, delivered significant performance improvements and created frameworks that have been adopted across teams and markets. Alongside her client work, Ece is a dedicated mentor and advocate for inclusive leadership, supporting emerging talent and helping create opportunities for the next generation of leaders. As Campaign's judges said: "One of the most compelling leadership stories in the field. The non-linear career narrative feels genuinely earned rather than packaged, and the +43% ROI result gives the story hard commercial credibility." Congratulations to Ece on this well-deserved recognition. 👏 #40Over40 #Leadership #OMDEMEA #WeCreateWhatsNext