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About us

Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orchestration across the most extensive set of natively supported channels, including WhatsApp, SMS, Email, Web, App, and Site Search. Insider One provides the ultimate vendor experience, proven in fifteen industries and more than 30 countries for more than a decade, to help teams be first, be focused, and be progressive, redefining what it means to lead in customer engagement. Trusted by 2,000+ customers, including some of the world’s most loved brands like Samsung, L’Oréal, Unilever, Allianz, ING Group, Toyota, Singapore Airlines, and GAP, to accelerate growth, build customer love, and become a market leader. Loved by customers, recognized by analysts, Insider One is the only vendor recognized as the #1 leader in all the capabilities marketing and customer engagement teams need, including AI, Customer Data Management, Cross-Channel Journey Orchestration, and Personalization, offering brands unrivaled product excellence within a single consolidated platform. Accolades include: - Leader in the IDC MarketScape: Worldwide AI-Enabled Marketing Platforms for Enterprise Companies 2025 - Leader in the Gartner Magic Quadrant for Personalization Engines, 2025 - #1 Customer Choice: 2025 Gartner Voice of the Customer for Personalization Engines - Leader in the Forrester Wave for Experience Optimization Platforms, Q4 2024 - The Gartner Customers’ Choice for Multichannel Marketing Hubs in 2025 - The #1 G2 Leader in 11 categories, including CDP, Personalization Engines, Mobile Marketing, Customer Journey Analytics, SMS Marketing, WhatsApp Marketing, eCommerce Search, and eCommerce Personalization, with a perfect 100/100 user satisfaction score.

Industry
Software Development
Company size
1,001-5,000 employees
Type
Privately Held
Specialties
Online Marketing, Predictive Analytics, Web Personalization, E-commerce, Mobile Platforms, and Omnichannel marketing

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Updates

  • 𝗦𝗲𝗮𝗿𝗰𝗵 𝗶𝘀 𝘀𝘁𝗶𝗹𝗹 𝘄𝗵𝗲𝗿𝗲 𝗺𝗼𝘀𝘁 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗷𝗼𝘂𝗿𝗻𝗲𝘆𝘀 𝗯𝗿𝗲𝗮𝗸, 𝗲𝘀𝗽𝗲𝗰𝗶𝗮𝗹𝗹𝘆 𝗳𝗼𝗿 𝘃𝗶𝘀𝘂𝗮𝗹-𝗳𝗶𝗿𝘀𝘁 𝗰𝗮𝘁𝗲𝗴𝗼𝗿𝗶𝗲𝘀. Most teams treat fashion, beauty, and lifestyle discovery as a text problem, while shoppers arrive with screenshots, photos, and visual inspiration that never makes it into the search bar. That’s what Insider One set out to change with Agent One. 𝗪𝗵𝗮𝘁’𝘀 𝗻𝗲𝘄? 🖼 Image Search added to Agent One in Webchat and WhatsApp, alongside existing text-based discovery 📷 Shoppers upload a photo; Agent One analyzes attributes, intent, and context, then returns relevant catalog results 👗 Supports outfits, beauty shades, accessories, home décor, electronics, kids, and more across your catalog ⚙️ Handles blurred, low-light, logo-only, and non-shoppable images gracefully, avoiding false positives and silent failures 🛒 Converts visual inspiration from social, real life, or screenshots into product discovery moments This is a shift from keyword search to intent-aware, image-led discovery across conversational channels. Learn more > https://lnkd.in/de2fqcXi 

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  • "They started with the customer. Not with channels, not with technology…that was a game changer." - Dr. Daniel Saga, Chief Sales & Marketing Officer at Conrad Electronic Group Conrad is a leading German omnichannel retailer specializing in electronics, technology, and industrial supplies. Conrad migrated to Insider One from another platform, and our team ensured the process ran smoothly, working directly with Matthias Ress and Conrad’s marketing operations group to address its infrastructure-specific requirements. From there, the relationship grew into a strategic partnership, with both teams working together rather than operating as customer and vendor. ⚡ Fast, responsive support throughout the partnership 🤝 Both teams openly sharing ideas and developing solutions together 🎯 A strategy that starts with the customer experience, then identifies the right channels and technology Hear from Daniel and Matthias Ress on what changes when the conversation starts with the customer. #SwitchtoInsiderOne

  • 𝟲 𝘆𝗲𝗮𝗿𝘀 𝗼𝗳 𝗦𝗮𝗺𝘀𝘂𝗻𝗴 𝘅 𝗜𝗻𝘀𝗶𝗱𝗲𝗿 𝗢𝗻𝗲. And we’re just getting started. On August 7, Samsung officially launched the new 𝗚𝗮𝗹𝗮𝘅𝘆 𝗭 𝗙𝗹𝗶𝗽𝟴, its thinnest and lightest Flip yet. A new form. A more personal experience. Proof that the best ideas don’t follow the expected. They redefine it. For 6+ years, Samsung has run on Insider One, creating customer engagement that’s more personal, more intelligent, and always one step ahead. Here’s to the unexpected. And to everything still to unfold. #SwitchtoInsiderOne

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  • From 5–6 tools to one single platform. Lower cost. Less complexity. That’s why Insider One is the leading Agentic Customer Engagement Platform, enabling brands to deliver autonomous, end-to-end customer engagement and AI-driven growth. This is what happens when customer engagement becomes autonomous, and AI starts delivering real ROI. Learn the cost savings and business benefits enabled by Insider One in its Total Economic Impact™ study conducted by Forrester Consulting. Get access → https://bit.ly/4fZBhJM

  • 🛍️ BFCM 2026 will reward the brands that can turn customer intent into action faster. As shopping journeys become more conversational, personalized, and fragmented across channels, marketing teams need ways to drive more revenue without adding more manual work. Our five biggest customer engagement bets for BFCM 2026: 🛒 Guide every shopper with an always-on Shopping Agent 🎨 Accelerate creative production with Design Agent and Figma 💬 Bring campaigns into ChatGPT-powered shopping journeys 📱 Keep promotions visible with persistent App Cards 🎯 Orchestrate every interaction across the right channel and moment Explore the practical use cases that can help your team convert more high-intent moments this peak season. Read the guide > https://bit.ly/4q84QMs #BFCM #CustomerEngagement #AI

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  • Customer journeys can now think for themselves. What's new? Architect, Insider One's journey orchestration solution, now includes Call an Agent: a native AI reasoning step built into the journey canvas. 🧠 Write a plain language instruction, no code required 🔀 Route customers automatically based on the AI's output ✍️ Personalize messages in real time, across every channel 📊 Save AI outputs back to the customer profile as reusable attributes 💰 Set spend caps to keep costs predictable This is a shift from rule-based journeys to journeys that reason. Learn more > https://bit.ly/3R41KvC #InsiderOne #Architect #CustomerJourney #JourneyOrchestration

  • 80% of CMOs aren’t seeing real returns from AI. Not because AI doesn’t work, but because they are stuck in the pilot phase. Many still treat AI as a collection of tools instead of what it is becoming: the decisioning layer of customer engagement. Meanwhile, a small group is pulling ahead by embedding agentic AI across workflows and actually driving value. That is where the gap is forming between experimentation and execution, tools and systems, assistance and autonomy. This is one of the key discussions in The AI Reset in MarTech: How Brands Will Succeed or Fail with Agentic Marketing in Customer Engagement webinar, featuring Hande Cilingir, CEO and Co-Founder of Insider One, and Rusty Warner, VP Principal Analyst at Forrester. 👉 Watch the full webinar: https://bit.ly/4v4SAxQ

  • 𝗖𝗵𝗮𝘁 𝘀𝗵𝗼𝘂𝗹𝗱𝗻’𝘁 𝘀𝗲𝗻𝗱 𝘀𝗵𝗼𝗽𝗽𝗲𝗿𝘀 𝗮𝘄𝗮𝘆 𝘁𝗼 𝗯𝘂𝘆. 𝗜𝘁 𝘀𝗵𝗼𝘂𝗹𝗱 𝗵𝗲𝗹𝗽 𝘁𝗵𝗲𝗺 𝗳𝗶𝗻𝗶𝘀𝗵 𝘁𝗵𝗲 𝗷𝗼𝘂𝗿𝗻𝗲𝘆 𝗶𝗻 𝗼𝗻𝗲 𝗽𝗹𝗮𝗰𝗲. Most brands still treat Web Messenger as a discovery surface. Product cards appear in the conversation, but the real detail lives on the PDP, forcing a jump that breaks context and kills conversion. That's what the Product Details Widget changes. 𝗪𝗵𝗮𝘁’𝘀 𝗻𝗲𝘄? 🧩 Full product detail view inside the Shopping Agent, no page navigation, no tab switching. 🛒 Variant-aware Add to Cart from the chat, turning Web Messenger into a direct purchase channel. 🎯 Smart size and color selection that filters valid combinations and prevents dead-ends. 🌐 One-click translation so product content appears in your shopper’s language in real-time.. ⚙️ Optional, per-agent activation in Insider One giving teams control over when and where it appears The Product Details Widget shifts conversational commerce from “click out to the site” to “complete the purchase inside the dialog,” closing the loop between recommendation and transaction. Learn more > https://lnkd.in/dfugKRGj 

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  • The future of customer engagement is agentic, autonomous, and open 🚀 AI cannot be treated as just another growth tactic. It needs to sit at the core of your technology ecosystem, powering scalable and autonomous revenue generation. That is where the real shift is happening. This is one of the key discussions in The AI Reset in MarTech: How Brands Will Succeed or Fail with Agentic Marketing in Customer Engagement webinar, featuring Hande Cilingir, CEO and Co-Founder of Insider One, and Rusty Warner, VP Principal Analyst at Forrester. 👉 Watch the full webinar: https://bit.ly/4v4SAxQ

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