Adobe Illustrator - Tips, Tricks, & Tutorials reposted this
TaxAct is publishing YouTube explainers without writing a single new script. Every video is a blog post they already published years ago. TaxAct is owned by Taxwell, which also owns Drake Software and 1040.com. Between them: 90,000+ professional tax preparers and 3 million+ DIY filers a year. Go look at the videos. Then go look at the blog. > Same topics > Same order > Same structure The archive was the script library the whole time. Anyone can run this: 1. Open your oldest evergreen blog post 2. Hand it to Agent Opus 3. Generate the explainers 4. Publish 5. Tomorrow, next post And they're embedding the videos back into the original blog posts. It's distribution. The blog post ranks in Google. The YouTube video ranks on YouTube. The embed turns readers you already have into views on a surface your blog can't reach. Nobody is writing new content here. They're re-rendering content they already paid for into the format the audience actually watches. If your company has a blog older than two years, you are sitting on a video catalog and treating it like a text archive.