Her Campus Media

As students return to campus for a new school year, we’re partnering with Sally Beauty to bring the ultimate professional-grade glow-up to our on-campus audience with 𝗦𝗔𝗟𝗟𝗬.𝗖𝗢𝗟𝗢𝗥𝗳𝗲𝘀𝘁 - a celebration of self-expression giving students the confidence to achieve any hair or nail look from the comfort of their dorm; no salon required. The tour kicked off at UMiami and is heading to FAMU, Bama, Texas A&M, and UT Austin next! Here’s what’s happening at the tour stops for 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗰𝗼𝗹𝗼𝗿𝗳𝘂𝗹 𝘀𝗲𝗺𝗲𝘀𝘁𝗲𝗿 𝘆𝗲𝘁:  💖Free colorful, trending hair & nail goodies students will be dying to wear (because who doesn't love a freebie?)  💖Gourmet sorbet stations for a sweet little treat between classes  💖Custom COLORfest newspapers to help everyone discover their color season  💖Photo-ops optimized to stand out on the feed  💖Spin-the-wheel games loaded with extra prizes By bringing top products directly to their campuses, we’re helping students reclaim their time, budgets, and aesthetic on their own terms Follow along here! Tour details: https://lnkd.in/egP2-m_J  What’s to come: https://lnkd.in/eFHd5_xV #sallyCOLORfest #GenZmarketing #collegemarketing #backtocampus #sallybeauty  #hercampus

We partnered with Google Gemini to support students in the new school year, and the stats speak for themselves: According to our Back to College Survey, 𝟴𝟮% 𝗼𝗳 𝘀𝘁𝘂𝗱𝗲𝗻𝘁𝘀 plan to use AI for studying, getting organized, and working smarter (not harder) this semester. Combining input from our community members with expert tips from the Google team, we created Sparking Growth, an immersive guide to help students level up their semester with Gemini. Check it out here: https://lnkd.in/etazet_4 This builds on our incredible activation at Her Conference, where Google Gemini joined as our Presenting Sponsor to help students unlock their creative potential IRL! Get a peek into the event: https://lnkd.in/e-YY_TwV https://lnkd.in/eqvhteey https://lnkd.in/e9dTkGbh Google Gemini also selected one lucky community member to win a trip to Her Conference as part of our community contest, which asked members to share how they use Gemini to level up their creativity! ⭐ See our winner Kaylee’s submission video: https://lnkd.in/e8xtQTu2 Interested in partnering on a custom Gen Z guide or IRL experience? Let’s chat! Reach out to advertising@hercampusmedia.com.

Thrilled to share a major Her Campus Media milestone: Spoon University's very first digital cover feature, starring the incredible Violet W.! 🥗✨ You likely know her as the creator who sparked the viral "dense bean salad" (DBS) phenomenon back in 2024. Over the past two years, Violet has transformed a viral recipe into a thriving nationwide pop-up business, proving the power of turning social momentum into a real-world brand. As she shared in our interview: "I believe I coined it, popularized it, started the series, and some people know 'dense bean salad' and don't even know who I am. It has grown so far beyond me." Check out the full story to read about her upcoming tour cities, the food trends she loves (and the ones she can't stand), and watch the exclusive YouTube interview embedded in the cover feature! https://lnkd.in/ey4iNrVY Bringing a digital cover launch to life takes a village. Huge gratitude to the incredible team who made this happen: Design & Visuals: Alice Morgan, Jersey Babcock, and Neula Ha Editorial: Allison Ruttenberg, Felicia LaLomia and Rosanne Salvatore Photography Coordination: Kathleen Kamphausen Social Strategy & Video: Theresa (Massony) Corvino #FoodTrends #DigitalPublishing #MediaLaunch #DenseBeanSalad #ContentStrategy #Spoon

What is Gen Z 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 wearing this fall? We asked, they answered. 👟✨ After collecting trend predictions from our College Fashionista community, digging through runway collections, and tracking the street style looks already gaining momentum, we narrowed down the seven trends you'll be seeing everywhere this season. The results: the official College Fashionista Fall 2026 Trend Report in partnership with Vans! Dive into the full College Fashionista Fall 2026 Trend Report to see what's driving Gen Z style right now: https://lnkd.in/dg-wFXfm And keep an eye out for the new Vans Super Lowpro collection featured in the ‘Laying Low’ and ‘Off-Duty Pointe’ trends, and in our Campus Style Icons social series: https://lnkd.in/dzNm72S6 Want your brand featured in the next CF Trend Report? Let’s chat! advertising@hercampusmedia.com 

Back to College is, of course, our #1 key moment of the year, and with that comes The It List Back to College; now LIVE! This year, we've partnered with Crocs, Target, and Brita to bring the scoop on what will be trending for this school year. The list covers style, wellness, decor, academics, lifestyle, and more! What truly sets us apart is our direct access to Gen Z: we surveyed our built-in audience to find out what is "in" this year. Spoilers include analog, elevated neutrals, dorm room dinner parties, and matching sets. Check out the immersive guide here, and head to the Her Campus Instagram for our complementary 'Syllabus Week' social series! https://lnkd.in/gJB_EJgn Our next It List goes live in December for the new year and 2027 trends! Want to be involved? We'd love to hear from you at advertising@hercampusmedia.com. Happy Back to College!

Back to College is, of course, our #1 key moment of the year, and with that comes The It List Back to College; now LIVE! This year, we've partnered with Crocs, Target, and Brita to bring the scoop on what will be trending for this school year. The list covers style, wellness, decor, academics, lifestyle, and more! What truly sets us apart is our direct access to Gen Z: we surveyed our built-in audience to find out what is "in" this year. Spoilers include analog, elevated neutrals, dorm room dinner parties, and matching sets. Check out the immersive guide here, and head to the Her Campus Instagram for our complementary 'Syllabus Week' social series! https://lnkd.in/gJB_EJgn Our next It List goes live in December for the new year and 2027 trends! Want to be involved? We'd love to hear from you at advertising@hercampusmedia.com. Happy Back to College!

We’re so thrilled to work with @HomeGoods to help students elevate their everyday spaces. 🏠 To show you what’s possible, our resident style expert Brittany Maria took a trip to HomeGoods, and the content she created shows how Her Campus Media turns ideas into high quality content! ✨ #HerCampusMedia #HomeGoods

This year’s Her Conference was filled with unforgettable moments, but some of our absolute favorite highlights came straight from our community. When you give talented, ambitious young creators the space to share their perspective, magic happens. Just look at the incredible video content created by our community members, like the amazing Minyae M. ! Her recap captured the exact energy, inspiration, and community spirit that Her Conference is all about. Our members aren't just attending the conversation—they are actively shaping it, micro-influencing their campuses, and redefining digital storytelling. We are endlessly proud to provide a platform where the next generation of media changemakers can shine. #HerConference #HerCampus #ContentCreators #GenZMedia #WomenInMedia #DigitalStorytelling #CampusCreators

Planning a college tour sounds exhausting... until you let us do it for you. 😉👇 We know that reaching college students on-site usually means dealing with endless paperwork, strict campus rules, and major logistical headaches. That’s why Her Campus offers fully produced, completely turn-key campus tours and events that take the weight entirely off your shoulders. You bring the brand goals, and we handle the rest. We take care of the custom footprint design, navigate the campus permissions, and tap into our massive, built-in student network to guarantee a crowd from the second the event starts. We turn standard brand activations into the biggest event on campus. 🎒✨ #GenZMarketing #CampusTour #ExperientialMarketing #HerCampus #CollegeMarketing #BrandActivation

We’re in the final stretch to Her Conference 2026! When we say you don’t want to miss this, we really mean it… because check out this stacked programming lineup of the talks and panels to expect from the day: 💼 Dream Jobs: Turning "One Day" Into Day One 🤳 Keynote: Katie Feeney 💪 Our Bodies, Our Timeline Presented By First Response 💌 Keynote: Anna Cathcart ✨ VIP-Exclusive: Building Your Dream Job With NYWICI 🏆 IHC Awards Ceremony 💥 The Spark Session with Google Gemini 🧵 Meet HCM's Longform Community: The Common Thread 🤸♀️ Keynote: Jordan Chiles This, plus a gifting suite where you’ll take home $200 worth of buzzy products (and another haul worth $400 if you go for VIP)? Say less. Grab your tickets here: https://lnkd.in/e5zuyvGD And remember to use the code LASTCALL for 50% off both GA and VIP!