This week, our team, partners, customers and a whole lot of good people came together in Syracuse for Impel's Annual Charity Golf Tournament. Every swing was in support of the Good Life Youth Foundation, which opens doors for at-risk youth across New York through arts and mentorship. A day on the course. A cause that lasts well beyond it. That's a trade we'll make every August. None of it happens without our sponsors. And to everyone who played, sponsored, or stayed for dinner: thank you. You made it a day worth remembering. Watch the recap 👇 #ImpelAI #GoodLifeYouthFoundation #CharityGolf Mastrovito Hyundai Syracuse University Athletics The Reynolds and Reynolds Company Salesforce Foureyes RockED Relevance Car Dealership Guy Dennis Lemoine Wayne Pastore Low Tide Corals Daneli Partners Wavecrest Growth Partners JD Power Mintz Silversmith Capital Partners Experian Automotive TrueCar, Inc. Raymond James Haylor, Freyer & Coon, An Alera Group Company Northlight Solutions Group TD Securities Pinnacle Investments, LLC Guardian Life Printing & Promotional Solutions
Impel
Software Development
New York, NY 16,618 followers
The automotive retail industry’s most advanced AI Operating System
About us
Impel is harnessing the power of AI to transform automotive retailing and has become one of the largest vertical AI companies in the world. The company’s industry-leading Automotive AI Operating System helps more than 8,000 retailers and OEMs unify the entire customer journey, fueling faster decisions, deeper connections, and measurable impact at every step along the way. To date, Impel has delivered more than 42 billion shopper interactions, influencing over $12 billion in sales and service revenue across 51 countries.
- Website
-
https://impel.ai/
External link for Impel
- Industry
- Software Development
- Company size
- 201-500 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2014
- Specialties
- Automotive Ai, Customer Lifecycle Management, Digital Merchandising, 360 WalkArounds, Sales AI, Service AI, and Chat AI
Locations
Employees at Impel
Updates
-
Here's a quick test for any dealership's AI: ask it something hard. "Can I finance with bad credit?" "Can you send the Carfax?" "Can this truck tow 6,500 lbs?" Other AI stalls — "someone will follow up." That's an auto-responder with better manners. Impel answers the hard ones in real time, in your voice, and moves the conversation toward a booked appointment. See the difference for yourself → https://lnkd.in/dAyRib9M #automotiveai #ai #salesai
-
Here's the uncomfortable truth: Your team is already using AI. They just aren't telling you. Half of dealerships say they have no formal AI in their stores. Meanwhile the sales floor is quietly running it anyway, without policies, without guardrails, without a net. Impel Chief Product Officer Matthew Muilenburg doesn't think the fix is banning AI. It's getting ahead of it with clear policies before the shadow usage turns into a real liability. Check out Matt's full interview with CBT News: https://lnkd.in/d-iCkymJ #AutomotiveAI #Impel
50% of dealers say they aren’t formally using AI in their stores, yet the employees secretly are. Matthew Muilenburg, Chief Product Officer at Impel, explains how dealership team members are already using AI to help them do their job on their own, often without approval from management. It shows that workers are willing and ready to use AI at work, but without clear guidelines from leadership, it can lead to serious problems. Muilenburg’s advice is to get ahead of the issue by updating employee manuals and setting clear policies on what appropriate AI use looks like.
-
Impel and SelectFI just made the most important part of the car deal happen sooner: the real payment number. Shoppers do their research and decide on their own. Now, the moment they ask what it'll cost each month, our AI agents answer, right in the conversation, with accurate, personalized payment numbers by chat, text, and email. Real numbers up front, from a soft pull with no credit score impact. The agent predicts the payment and hands your lenders and F&I team a deal that's already in motion. In early pilots, dealers converted 25 to 35% of these conversations into qualified showroom appointments. Read the News: https://lnkd.in/dakcVNur #ImpelAI #AutomotiveAI #AutoFinance
-
-
AI in the dealership is easy to start and hard to plan. The CRM AI Dealership Boot Camp fixes the second part. CDK and Impel are bringing a hands-on workshop to two cities this September. Spend a day with industry trailblazers, Jon Purdy (CDK) and Chris Spensley (Impel), and leave with a customized AI workforce blueprint for your sales, BDC, and customer engagement teams. Seats are limited: 📍 Chicago, IL (Schaumburg) — Sept. 10: https://lnkd.in/dxyqtTPT 📍 Detroit, MI (Auburn Hills) — Sept. 24: https://lnkd.in/db5v5RbM #ImpelAI #AutomotiveAI #AutomotiveRetail CDK Global
-
-
Impel has been named to the 2026 Inc. 5000 list, and for the second year in a row, ranks among the top 50 fastest-growing AI companies in America. This is what it looks like when dealers and OEMs keep choosing Impel to power their business, year after year. Read the Announcement: https://lnkd.in/g3U4tnh4 #Inc5000 #AutomotiveAI #Impel
-
-
A lead came in over the weekend. Sales AI engaged immediately, worked the conversation across multiple touchpoints, and kept the customer moving forward. By Monday, your rep had everything: a fully customized action brief with conversation summary, customer intent, sentiment, vehicle of interest, and recommended next steps. Other AI vendors drop leads in your lap. Impel gives you a game plan. 🔗 See Sales AI in Action: https://lnkd.in/dQY9XMnw
-
Dealers using Sales AI report a 29% lift in engagement and a 31% lift in appointment-set rate in their first 30 days, plus 1.15 fewer days from lead to sale. It engages instantly, converses naturally, and converts consistently, all on-brand, in your dealership's unique voice, from first inquiry to booked appointment. Now Stellantis dealers can put that same engine to work, fully reimbursed through co-op. Your customers move fast. With Impel, your dealership moves faster. Request your demo → https://lnkd.in/dBysjesk
-
-
Do you have "shadow AI" in your dealership? This could be leading to unwanted legal exposure. Matthew Muilenburg talked about this on a recent episode of Car Dealership Guy. 👇
“Shadow AI” may already be operating inside most dealerships. Matthew Muilenburg, Chief Product Officer at Impel, explains how employees using public AI tools can create legal exposure without leadership knowing. ➤ Stream the latest episode of the Car Dealership Guy Podcast now on your favorite platform—brought to you by Digital Dealer Conference & Expo, Uber for Business, and Impel
-
"Agentic AI" is everywhere right now. The understanding isn't. Our new white paper maps the full evolution of AI in automotive, defines what actually qualifies as agentic, and introduces a framework for evaluating where your organization stands. Whether you're deep in AI operational deployment or just beginning to explore, it'll clarify where the industry is headed and sharpen how you think about key decisions. Download it now: https://lnkd.in/dQ-CMyN3 #AgenticAI #AutomotiveRetail #AI
-