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Hiring for a health and fitness role? Post your opening to Fitt Jobs! We’re building the industry’s go-to resource for hiring and getting hired. Now, it’s free for companies to submit openings for inclusion on the jobs board. Just click here: https://lnkd.in/gsdNKwZ2 Keep in mind, because we’re working hard to ensure high-quality listings, all posts are subject to approval. But, we’re stoked to be able to include more companies and help the industry attract world-class talent.

HYRIA WELLNESS HOUSE is bringing performance training to Paris. Opening this September, the performance and longevity club stacks HYROX and TRX training with low-impact movement classes and amenities like infrared sauna, ice bath, red light therapy, and Lucis (YC P25) biomarker testing. Framing power as a ritual, the space is designed for members to move through preparation, performance, and recovery under one roof, with a lounge and health bar to facilitate community.

The future of mental health & wellness is a conversation worth having. We’re excited to partner with Fitt Insider to help amplify our meaningful conversations and experiences around the future of overall health, mental health, and wellness, starting with our upcoming event in London, UK! Full details here: https://lnkd.in/dg_GcF3b 🙏🧡💛🤍

Ferrero just bought Purely Elizabeth. The international food company is adding the Colorado-born better-for-you granola and oatmeal maker for an undisclosed sum as it pursues a more balanced breakfast segment. Hitting its mark, Purely Elizabeth is nearing $300M in annual revenue, launching timely SKUs for protein, fiber, and ingestible beauty. Meanwhile, after splashing $3.1B to acquire WK Kellogg Co, Ferrero has been cleaning up, removing artificial dyes while reinvigorating the Kashi brand. Seeing wellness-aligned brands as high-growth vectors, industry players are eager for a taste. But, hoping to avoid backlash from quality-concerned consumers, Ferrero will back Purely Elizabeth as an independent brand while retaining its founder & CEO Elizabeth Stein in her role. Read the full story → https://lnkd.in/ebmZPh8v

The wellness aisle is booming. 📈 From functional coffee to vibration plates, here are the latest retail expansions to know. Target   • DryWater’s electrolyte powders hit shelves.  • David’s protein ice cream is available nationwide.  • Lifepro’s vibration plates rolled out.  • NOON’s high-protein drinks launched at the retailer. Walmart • Niagen Bioscience’s NAD+-boosting supplements are now on the retailer’s website. • Laird Superfood’s functional coffees and creamers landed at over 1K doors.  • Actial Nutrition's VSL Probiotics debuted at 1.5K stores, marking the brand’s first retail rollout. Ulta Beauty • Nutrire Official’s scalp-first haircare made its debut. • Stores introduced Jupiter’s dandruff haircare. • Plus One’s sexual wellness assortment is now stocked.  • HigherDOSE’s red light therapy devices entered 400+ stores. • The retailer ramped up its menopause offering, expanding Stripes Beauty to 448 doors.  • Ashley Tisdale’s hair and bodycare brand Being Frenshe is now at the retailer alongside Canada’s Shoppers Drug Mart, marking its first international expansion. CVS Health • Women’s health supplements from O Positiv Health are now in over 6K stores.  • Wizard Wellness, Inc’s beauty-inspired allergy care lineup landed in 1.4K doors. Erewhon • Agoge’s organic hemp protein hit shelves.  • Kava Haven’s nonalcoholic spirits are now on offer.  • The grocer introduced Fruit Bliss’s organic rehydrated fruit to its assortment. 

We already know your next hire. More importantly, they already know us. Fitt Talent Partners isn’t a traditional recruiting firm — it's built on trust, relationships, and deep category expertise. After 15+ years working in this space and speaking to other operators, one thing became clear: “No one truly understands our industry.” So we launched FTP to change that, connecting brands to world-class operators from within the Fitt Insider community. Your next hire reads our newsletter, listens to our podcast, and relies on our insights. Tapping into this network, our recruiters help founders and leadership teams make high-conviction hires From marketing and product to operations, clinical leadership, and the C-suite, we work across every corner of the industry: • Consumer Wellness & CPG • Sports & Human Performance • Preventive Health & Longevity • Healthcare & Life Sciences • Mental & Behavioral Health From early-stage startups to global brands, our partners are building what’s next in health, and we’re helping them assemble the teams to make it happen. If that’s you—and you’re hiring—we’d love to help. Learn more and reach out → https://talent.fitt.co/

Everything that’s happening in health & wellness this week 💪 Life Time Inc. bets on performance, Pilates, and peptides. WHOOP brings wearable-led care to seniors.  Avocado oil exposes CPG’s transparency problems. AG1 launches daily nutrition gummies. Apple explores health smart glasses, screenless wearable. Abbott, Google to combine glucose data with AI coaching. hims & hers nears 3M subscribers, preps peptides push. ŌURA signs tennis stars Coco Gauff and Taylor Fritz. Apothékary™ launches AI herbalist. Cann, Dwyane Wade launch low-dose THC drink. sweetgreen, Fishwife launch menu collab. Nike unveils hybrid training shoes. 📸: Sweetgreen x Fishwife

The definition of "moderate drinking" is changing. For decades, US guidelines suggested that up to two drinks per day for men and one for women fell within a "moderate" range. New research challenges that assumption. Modeling lifetime health outcomes, researchers found no meaningful protective effect from low levels of alcohol consumption. Instead, risk began rising at relatively modest intake — with the former US guideline of 14 drinks per week for men associated with roughly a 1-in-25 lifetime risk of an alcohol-attributable death. The findings add to a growing body of evidence linking alcohol to cancer, cardiovascular disease, liver disease, and other chronic conditions — reinforcing a broader shift away from the long-held belief that moderate drinking may be healthy. As consumers increasingly prioritize longevity, sleep, recovery, and metabolic health, alcohol is being reevaluated through the same lens as nutrition and exercise.

Healthy snack claims aren’t following through. A University of California, Davis study found 89% of avocado oil-labeled packaged food is cut with cheaper oils. Perceived as healthier than seed oils, consumers pay up to $2/oz. more for avo-fried chips and over $1.50/oz. extra for mayo and salad dressings made with it. But 93% of tested chips and all dressings failed on authenticity, including PepsiCo-owned Siete Foods, Utz-owned Boulder Canyon, and Kraft Heinz-owned Primal Kitchen — whose founder Mark Sisson has refuted the study. In other words, when Big Food acquires BFY brands, trust in quality sinks. The problem may sit deeper in the supply chain. Brands often rely on brokers and multiple suppliers, making it difficult to verify where the issue begins. But for consumers, the damage is already done. Confirming the worst of their fears, it reinforces the belief that when Big Food acquires BFY brands, quality sinks. As more consumers pay a premium for products positioned as healthier alternatives, brands will have to prove consumers are actually getting what they paid for. 📸 : Utz Brands, Inc. Read the full report → https://lnkd.in/ec5eNDkt

Google is prioritizing metabolic health. The tech giant is adding insulin resistance insights to its wearables, combining AI and sensor data to track subtle physiological shifts over time. Google is also integrating glucose data from Abbott’s Lingo continuous glucose monitor into Google Health, giving users a view of glucose trends alongside other health and wellness data. Its AI Health Coach will use those insights to personalize recommendations around nutrition, activity, sleep, and recovery. The move aligns with efforts to make wearables more proactive — using continuous health data and AI to surface biological trends and translate them into personalized guidance.