Evan White PR, Inc.

𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 𝐕𝐨𝐭𝐢𝐧𝐠 𝐢𝐬 𝐨𝐩𝐞𝐧 𝐟𝐨𝐫 𝐒𝐗𝐒𝐖 𝐄𝐃𝐔 𝐈𝐝𝐞𝐚𝐬 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐀𝐮𝐠𝐮𝐬𝐭 𝟐𝟑, 𝟐𝟎𝟐𝟔, and we'd love your support for the proposed session by 𝐕𝐢𝐫𝐠𝐢𝐥𝐇𝐑 𝐂𝐄𝐎 Jocelyn King, SHRM-SCP: 🎤 𝐘𝐨𝐮𝐫 𝐍𝐞𝐱𝐭 𝐁𝐨𝐬𝐬 𝐈𝐬 𝐚𝐧 𝐀𝐥𝐠𝐨𝐫𝐢𝐭𝐡𝐦 We've spent years asking whether AI will replace workers. But what if the bigger question is how AI is already shaping opportunity? 𝐀𝐈 𝐢𝐬 𝐢𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐢𝐧𝐠 𝐰𝐡𝐨 𝐠𝐞𝐭𝐬 𝐡𝐢𝐫𝐞𝐝, 𝐭𝐫𝐮𝐬𝐭𝐞𝐝, 𝐚𝐧𝐝 𝐩𝐫𝐨𝐦𝐨𝐭𝐞𝐝, 𝐨𝐟𝐭𝐞𝐧 𝐛𝐞𝐟𝐨𝐫𝐞 𝐚 𝐡𝐮𝐦𝐚𝐧 𝐦𝐚𝐧𝐚𝐠𝐞𝐫 𝐢𝐬 𝐢𝐧𝐯𝐨𝐥𝐯𝐞𝐝. This session will explore what that means for: ✅ Transparency ✅ Accountability ✅ Human oversight ✅ Responsible innovation This conversation brings together voices from journalism, HR, workforce research, and AI product development to examine how algorithms are changing work and careers. 𝐇𝐨𝐰 𝐝𝐨 𝐰𝐞 𝐦𝐚𝐤𝐞 𝐬𝐮𝐫𝐞 𝐭𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲 𝐞𝐱𝐩𝐚𝐧𝐝𝐬 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲 𝐢𝐧𝐬𝐭𝐞𝐚𝐝 𝐨𝐟 𝐥𝐢𝐦𝐢𝐭𝐢𝐧𝐠 𝐢𝐭? If this is a conversation you want to see on the SXSW stage, please cast your vote and help support Jocelyn's session: 🔗 https://lnkd.in/eySekRde #SXSW #SXSW2027 #ArtificialIntelligence #FutureOfWork #VirgilHR

Send Kyle & Co to SXSW! Votes are open for the agenda and we are partnering with Evan White and Brian Fink to discuss: Your Next Boss Is an Algorithm. Check out the session and give us a vote! https://lnkd.in/eySekRde

Marketing isn’t a cost center. It’s the company’s market memory function. Every customer, investor, recruit, analyst, journalist and AI model remembers (or forgets) the company based on what marketing helps the business consistently communicate and prove. Read what Evan White had to say in this recent Senior Executive CMO roundup : https://lnkd.in/gjTSDS2M

This has been a special project.. Evan White & Kate Dole ✨🌳 = Dream Team! Please go check out the brand new https://curvepoint.ai

If your marketing strategy starts with: ❌ "We need more content." ❌ "Let's run some ads." ❌ "We should post more on LinkedIn." ...you're probably solving the wrong problem. The job of a Fractional CMO isn't to create more marketing. It's to decide what the market should remember about your company and then build a system that reinforces that story everywhere your buyers look. That's positioning. That's narrative. That's category creation. That's sales enablement. That's PR. That's content. That's thought leadership. It's not random marketing activities. Too many companies hire agencies before they've hired someone to answer the most important question: What do we want to be known for? I wrote a new guide explaining what a Fractional CMO actually does, who should hire one, and how the role differs from a consultant or marketing agency. If you're a founder, CEO, or investor trying to build a company people should already know, I think you'll find it useful. Read it here: https://lnkd.in/g5x6VbwJ

Community-led growth can’t be judged by lead-generation rules. Members of the Senior Executive CMO Think Tank explain how to build real trust, meaningful participation and ongoing value. Read more at https://hubs.li/Q04rf4XZ0 from Jonas Barck of Mentimeter, Kurt Uhlir of ez Home Search, Inc., Evan White of ERIN, Jessica Hawthorne-Castro of Hawthorne Advertising, Meghna Deshraj of Meghna Deshraj, Daryl Travis of Brandtrust, Robert Pearson of Pearson Advisory Group, Paul L. Gunn Jr of Signal & Anomaly, Kurt Allen, LSSBB, AINS, AIS of Notre Dame de Namur University, Amber Brown of Clario, Lee S. of UnitOneNine, Vinny La Barbera of imFORZA, and Erin Lentz of ArtVersion.

A content problem is when people aren’t hearing you; a clarity problem is when they hear you and still don’t get it. https://lnkd.in/ggKv-bZw

The first impression candidates have of your company probably isn't your careers page anymore. It's an AI answer. A Reddit thread. A TikTok. A Glassdoor review. A LinkedIn post from a current or former employee. Your employer brand is no longer just what you publish. It's what the internet remembers. That's why we're excited for this conversation at the ERE Recruiting Innovation Summit with Bryan Chaney, Colleen Molloy, Chrystal Moore, PHR, and Kellie McCann. The group will dig into what it takes to build trust in an era where AI is often the first touchpoint between candidates and employers. If you're serious about the future of talent acquisition, employer branding, and AI, you should be in San Diego this November. The event is designed for practitioners seeking practical ideas they can put to work immediately. 👉 Learn more: https://lnkd.in/gJ3DsaS 🎟️ Register today: https://lnkd.in/dmhHXEG7