🧠 Sales Tip: Don't Assume the Customer's Budget A customer says, "I'm looking for something around $30,000." That doesn't necessarily mean $30,000 is their absolute limit. Instead of immediately narrowing the conversation, ask: "What are you hoping your monthly payment looks like?" You might learn something that changes the entire conversation. 💰💬🚗 #DealerRefresh #AutomotiveSales #CarSales #SalesTips #DealershipLife
DealerRefresh
Automotive
Williston, VT 2,694 followers
A FREE-to-join community of automotive professionals who help each other find valid solutions.
About us
DealerRefresh is for the car dealer Internet sales professional thriving for more information while looking to elevate their game. It’s also for industry professionals looking to keep up with some of the latest dealer industry news and trends. Since the very first published article on March 15th of 2004, we’ve been writing and discussing best practices for leveraging Internet marketing and new age sales processes within the car dealership. Prior, there was no other site that brought other automotive Internet sales professionals together in one virtual spot. For that reason, DealerRefresh was born; the very first website of its kind, dedicated to the internet sales and marketing professionals grinding away everyday at the dealership. Over the years, DealerRefresh has grown and matured into what it is today and is now one of the most recognized websites within our industry. From internet marketing best practices for your dealer, what works with SEO and car dealer search engine marketing, how online video fits into your dealer’s landscape to online reputation management for your dealership. DealerRefresh also hosts an array of guest postings. We love to hear from industry experts and other Interent Sales Managers that are passionate about their jobs and how they’re elevating their dealer to another level.
- Website
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http://www.dealerrefresh.com
External link for DealerRefresh
- Industry
- Automotive
- Company size
- 2-10 employees
- Headquarters
- Williston, VT
- Type
- Privately Held
- Founded
- 2004
- Specialties
- blogging, automotive retail, car dealership, and best practices
Locations
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Primary
Get directions
PO Box 1191
Williston, VT 05495, US
Employees at DealerRefresh
Updates
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📱 Marketing Tip: Your Inventory Is Content Your dealership already has hundreds of pieces of content sitting on the lot. New arrivals. Used inventory. Trade-ins. Features. Walkarounds. Price changes. Customer deliveries. Don't just post "2026 Honda Civic for sale." Show people why they should care about that Civic. 📸🚘💡 #DealerRefresh #AutomotiveMarketing #DealerMarketing #CarDealership #DigitalMarketing
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🤔 Industry Question: What's Changed? If you've been in automotive for a while, you've probably watched the buying process change dramatically. From newspaper ads to websites, social media, digital retailing, texting, AI, and everything in between... What's the biggest change you've seen in automotive since you started? 👇🚗💭 #DealerRefresh #AutomotiveIndustry #CarDealership #AutoRetail #DealershipLife
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🚗 Sales Tip: Stop Talking, Start Listening The best salespeople aren't always the ones doing the most talking. They're the ones asking the right questions, listening closely, and figuring out what the customer actually needs. Try this on your next showroom visit: Ask one more question before making your next recommendation. 👂💬🚗 #DealerRefresh #AutomotiveSales #CarDealership #SalesTips #AutoIndustry
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We couldn’t do what we do without the incredible support of our partners! 🌟 Check out our dedicated sponsor page to see all the amazing companies that help power the DealerRefresh community. Head to the link below to see who is helping us drive the industry forward! 👇🚗 Tap or click here: https://bit.ly/4eKBxdn #DealerRefresh #SponsorSpotlight #AutoRetail #AutomotiveIndustry
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📉 Inventory is changing. Interest rates are shifting. Consumer confidence continues to fluctuate. Where do you think the automotive market is headed over the next 12 months? Optimistic? Cautious? Somewhere in between? 📈 Tell us why. #DealerRefresh #CarSales #AutomotiveIndustry #MarketTrends #DealerRefresh
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🤝 The best vendor relationships feel like partnerships. The worst feel like expensive subscriptions. What's the biggest frustration you've had with automotive vendors, and what separates the great ones from everyone else? 💡 #DealerRefresh #VendorManagement #AutomotiveIndustry #DealershipSuccess #BusinessGrowth
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🚨 Every vendor seems to have an "AI Audit" these days. But are they actually providing value? Have you received an AI audit recently? Did it uncover anything actionable, or was it mostly marketing? Share your experience. 👇 #DealerRefresh #ArtificialIntelligence #AutomotiveMarketing #DealershipLife #DigitalRetail
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What’s one process in your dealership that you think is overdue for a complete overhaul? 🔧🚗 Could be sales, service follow-up, BDC, or even how you handle internet leads. What would you change first? 👇 #DealerRefresh #AutoIndustry #CarDealerships #DealerOperations #ProcessImprovement
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📉 Traffic feels different this year. The dealers who adapt the fastest will be the ones celebrating when the market rebounds. What changes have made the biggest impact at your store in 2026? Better merchandising? AI? Fixed ops? Training? Share what's working. #DealerRefresh #AutomotiveNews #CarDealerships #RetailAutomotive #SalesStrategy
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