Beiersdorf

Reducing plastic waste and making packaging more sustainable is one of the challenges for the consumer goods industry. At Beiersdorf, this transformation has been underway for several years. Today, on World Environment Day, we look at what it took to reach our 30% recycled plastic milestone. #Beiersdorf #WinWithCare

To effectively address skin issues, the skin microbiome needs to be rebalanced. At Beiersdorf, our approach goes beyond focusing on a single factor. By leveraging innovative microbiome-based technologies such as our ski[n]ative probiotics, we support microbiome balance in a targeted way and in line with the skin’s natural biology. This enables more precise, science-based skin care solutions. #Beiersdorf #WinWithCare #Microbiome #SkinScience

Second Skin Protection Around the World 🌍🩹 Following the global launch earlier this year, Second Skin Protection Spray Plaster and Liquid Plaster Concentrate are now coming to life across markets — with strong, locally tailored executions that show how modern wound care fits seamlessly into everyday life. From Austria to Australia, the campaign visuals capture exactly what the Second Skin Protection range stands for: discreet, flexible, ultra-thin solutions designed to move with real people in real moments. Seeing this innovation translated so powerfully into local storytelling is a great example of how strong strategy, clear product benefits, and excellent market execution come together after launch. At Beiersdorf, this is how we bring care to life — by combining innovation with impactful go to market execution, and ensuring our solutions resonate with consumers wherever they are. 🌍✨ #Beiersdorf #WinWithCare #Hansaplast #Elastoplast #Curitas

International Women's Month Recap: #EmpowerHer2026 at #BeiersdorfIndonesia Bringing the spirit of International Women's Month and Kartini Day, we proudly celebrated women across #BeiersdorfIndonesia through our Women in Leadership Series: #EmpowerHer2026 — a meaningful initiative that reflects our spirit of Living #GIVETOGAIN.   Through this initiative, we activated three meaningful ways of creating impact: 💙 #GiveOpportunity — by encouraging growth and equal opportunities for women who dare to build their dream 💙 #GiveKnowledge — through inspiring sharing sessions and meaningful upcoming mentoring partnering Sisterhood is Power 💙 #GiveSpotlight — by celebrating stories, achievements, and the impact of women who continue to inspire others every day.   More than just a celebration, #EmpowerHer2026 became a moment to reflect on the importance of inclusion, support, and empowerment. Together, we continue building a culture that uplifts, inspires, and empowers one another because empowering women means empowering the future ✨   #InternationalWomensMonth #CareChangesEverything #ProudToB #WinWithCARE

☀️Happy International Sunscreen Day☀️ Sunlight boosts our mood and supports vitamin D – but its long-term impact on the skin often remains underestimated. Particularly, sun protection is still widely seen as a seasonal step when in fact, skin damage doesn’t follow seasons – it accumulates gradually, often without immediate visible warning signs. UVA radiation for example is present all year round and contributes significantly to this cumulative damage. In our latest blog story, Dr. Ludger Kolbe, Chief Scientist for Photobiology and Hyperpigmentation at Beiersdorf, explains why daily sun protection is not a seasonal habit, but a fundamental part of the daily skin care routine. 💡 “Prevention doesn’t start on holiday, but every morning with consistent sun protection.” 👉 Discover the full interview and learn why even low, everyday exposure can drive skin ageing and hyperpigmentation over time. #InternationalSunscreenDay #SkinCareScience #SunProtection #Beiersdorf #WinWithCare

From bold early campaigns to today’s everyday essentials, this is how our Beiersdorf brand 8x4 has stayed close to real life for over seven decades. Different eras, same promise: freshness you can trust. Here’s to 75 years of evolution, memories, and iconic moments! ✨ #Beiersdorf #WinWithCare #8x4

Most people think deodorant and antiperspirant are the same. They’re not. From a scientific perspective, the difference is quite interesting: Sweat itself is almost odorless. The smell only develops when skin bacteria break it down. That’s why deodorants focus on odor control: They target these bacteria or mask the smell – without affecting how much you sweat. Antiperspirants, on the other hand, take a different approach: They act at the level of the sweat glands and temporarily reduce sweat release and also protect from odor formation (by targeting/reducing bacteria).

Why does microbiome balance matter for healthy-looking skin? The composition of the skin microbiome can vary depending on the body region and is influenced by many factors, including diet, stress, climate and hormonal changes such as puberty or pregnancy. These dynamics highlight how sensitive the skin microbiome is – and why maintaining balance plays an important role in supporting healthy-looking skin. #Beiersdorf #WinWithCare #Microbiome #SkinScience

The most impactful skin care innovations start with science! More than 30 years ago, Beiersdorf scientists began investigating the role of coenzyme Q10 in skin aging. Ever since, our skin care with Q10 has grown into an iconic core innovation that we continue to evolve by translating new scientific insights into innovative formulas and products. Our Q10 pioneer story follows a clear pathway rooted in science: 🔬 from fundamental research ⚛️ to a key active ingredient 🚀 to innovative and powerful ingredient combinations Most recently, this evolvement has resulted in a new innovative formula for NIVEA’s Q10 line: Q10 teams up with Ceramides and Collagen Peptides to support the skin’s natural functions and help reduce wrinkles from within. #Beiersdorf #WinWithCare #SkinScience

Societies and organizations thrive where people feel a sense of belonging. 🌈 Today's International Day Against Homophobia, Biphobia, Interphobia and Transphobia (IDAHOBIT) brings into focus that equity, freedom and respect for everyone are essential to thriving communities. It is a day reminding us of the ongoing discrimination and violence faced by LGBTQIA+ communities worldwide. At Beiersdorf, inclusion is part of how we care beyond skin. We are committed to creating an environment where people feel safe, respected and able to bring their authentic selves to work. When people show up as themselves, they contribute more fully and help build stronger teams, better reflecting and understanding our diverse consumers worldwide. Through awareness talks, Pride activities, and employee engagement, driven by our global ‘Be You’ community, we continue to translate this commitment into everyday practice. #Beiersdorf #CareBeyondSkin #IDAHOBIT