100 Thieves’ cover photo
100 Thieves

100 Thieves

Entertainment Providers

Los Angeles, California 48,549 followers

About us

100 Thieves is lifestyle brand focused on gaming content, esports, and apparel.

Industry
Entertainment Providers
Company size
51-200 employees
Headquarters
Los Angeles, California
Type
Privately Held
Founded
2017

Locations

  • Primary

    6050 W Jefferson Blvd

    Los Angeles, California 90016, US

    Get directions

Employees at 100 Thieves

Updates

  • 100 Thieves VALORANT are the 2026 Esports World Cup Champions 🏆 This team came into 2026 at 14-13 overall last year and have completely transformed into a 17-7 squad this season. That doesn't happen by accident. It happened because Asuna, one of the most talented players in the Americas region, committed to playing full time flex and reinventing his agent pool for the good of the team. It happened because Cryocells, widely considered one of the best duelists in the region, stepped into a permanent Sentinel role without hesitation, and then went and won MVP of our entire EWC run. These guys gave up what made them individually comfortable to do what the team needed. It happened because our coaches, who are the hardest working minds in the scene uprooted their lives in Europe, navigated the visa process, and got to Los Angeles just barely in time for opening day of VCT. That commitment is extraordinary. And it happened because of the people most fans never see. Dr. Michelle Pain, our sports psychologist, began working with the team multiple times a week after Kickoff and has been a constant presence since. Nathan Chang built an entire backend analytics interface from scratch that keeps us ahead of the field in opponent preparation. Ryan Martineau handles everything that keeps these players focused and taken care of daily, from housing to meals to fighting for extra practice time at venues. And Wali Rahman was on the ground with the team throughout the entire trip, providing incredible support alongside Ryan. Lastly, thank you to our partners for embarking on this journey with us. Lexus, AT&T, Razer, Philips Champions are built, not born. With VCT Americas Stage 2 & VALORANT Champions around the corner, there's a lot for fans of this team to be excited about.

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  • Record-breaking attendance. One unforgettable day. Summer Block Party returned to the Compound last weekend, bringing together Los Angeles for a full day of gaming, creators, music, and culture. Fans explored Lexus' gaming concept car, challenged each other at their interactive slot car races, connected with their favorite 100 Thieves creators through AT&T meet & greets, held our first ever 'Prove it on LAN' 2XKO open tournament at the Razer LAN Pit, put our soccer skills to the test in the RoboKeeper Challenge Arena, checked out the latest from Oakley, got a sneak peek at exclusive Momotoys releases, and partied alongside some incredible live DJs. This year was exceptionally incredible for the hundreds of creators in gaming and culture attending, reposting and livestreaming their moments. From foodie reviews of our vendor village to live streams of Vanillamace headlining, our digital presence has never been greater at Summer Block Party. A huge thank you to Lexus, AT&T, Razer, Oakley, Momotoys, our creators, and everyone who helped make this our biggest Summer Block Party yet. This is what happens when brands don't just show up—they create experiences fans genuinely want to be part of.

  • 🏆 Call of Duty Major III Champions 🏆 Not only did the CoD team bring back their first trophy of the year, it was at the most-attended Major via DreamHack. Between a grueling Lower Bracket run, and a breakout performance from the LA Thieves Rookie 'Nium', this was one for the history books. All of that being said, Major IV and then Call of Duty Champs are right around the corner and the job isn't even close to being finished. Thank you to our partners Lexus, AT&T, Oakley, & Razer Inc. Including our newest partner, US Navy And finally... THANK YOU TO THE FANS!

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  • Performance meets craft. The Lexus + 100 Thieves '26 Collection was a 5-piece limited run, celebrating the Lexus LFA - a legendary V10 supercar widely regarded as one of the greatest driving machines ever created. Rooted in a black-on-black aesthetic and the philosophy of quiet luxury, each piece in the collection draws directly from the visual language of the LFA — incorporating motorsport-inspired graphics, Japanese heritage details, and subtle nods to Lexus's storied racing legacy. The result is a collection that speaks fluently to enthusiasts without ever raising its voice. Designed and produced in conjunction with San Francisco's Golden Bear & DSPTCH Selling out in 15 minutes, the collection arrives as the latest chapter in the ongoing partnership between 100 Thieves and Lexus, bridging the worlds of gaming, lifestyle, and automotive culture through a shared commitment to performance and design excellence.

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  • 100 Thieves: Redefining the Intersection of Gaming and Culture At 100 Thieves, we aren’t just spectators of cultural moments—we create them. Our recent LAN Rave was a masterclass in how gaming, music, and fashion converge to form a premium community experience. In collaboration with our partners at Oakley, we transformed a neo-futuristic vision into a tangible reality. The event bridged the gap between nostalgia and the future, pairing the legacy of console titles like Super Smash Bros. Melee, Halo 3, and Modern Warfare 2 with the high-performance energy of a live electronic lineup. With the support of Razer Inc. we delivered a world-class LAN environment featuring Counter-Strike 2, League of Legends, and VALORANT, ensuring there was a place for every competitor in the room. The experience was further elevated through strategic integration, as attendees were equipped with “NEOFORMA” and “HSTN SQ” frames via a curated Oakley gifting suite. This seamless blend of luxury eyewear and gaming utility was backed by a stacked sonic backdrop headlined by LINSKA, SCRIPT, DJ_DAVE, and SORAYA. We don’t just participate in the culture; we define it. Special S/O to Red Bull, Culture Water, and Sonrisa Rum for quenching our thirst throughout the night.

  • In Marvel Rivals, you can now rep 100 Thieves as Deadpool. Following our acceptance into the Marvel Rivals Partner Program as a franchised team, we've worked alongside NetEase to release a digital Team Pack. Flexing our creative muscles with this IP is a great milestone for 100 Thieves and our respective esports program. Hop on the game and see it for yourself! Available now in the Marvel Rivals Shop.

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  • From the Compound to the Mushroom Kingdom. In preparation of The Super Mario Galaxy Movie, 100 Thieves had an opportunity to create a series of both longform & shortform content with the cast of this highly-anticipated sequel. Valkyrae, CouRage, Fuslie, and NiceWigg shared a spotlight with the likes of Chris Pratt, Brie Larson, Jack Black, Anya Taylor-Joy, Charlie Day, Ben Safdie, and Keegan-Michael Key. Vibes were immaculate. 100 Thieves is the go to destination for bridging gaming, culture, and entertainment globally. Millions of impressions have already been generated, and you can expect millions more before the film releases in theaters on April 1st. Watch these videos now on the 100 Thieves YouTube channel. Carly Nelson Meridith Wynne NBCUniversal

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  • Today we launched the second iteration of our 100 Thieves x Oakley collaboration. This collection continues our shared vision for unseen futures, bringing together gaming and lifestyle through two eyewear silhouettes: HSTN SQ and Neoforma. After the incredible response to our first drop, it was an exciting opportunity to build on what resonated with the community while continuing to evolve the design language between our brands. Now available online and at select Oakley retailers.

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  • For one day, 100 Thieves became 101 Thieves. To celebrate the release of MGM’s latest heist film, Crime 101, we rebranded the company after officially welcoming Chris Hemsworth as our 101st Thief. The Compound signage changed. Our socials changed. The first 101 fans to line up at the compound earned limited-edition 101 Thieves apparel. Then Chris walked into the Compound and joined our Founder Nadeshot and Co-Owner NiceWigg live on stream -- no script, just Arc Raiders, chatting with fans, and a fun banter about the film (in theaters February 13). Online and IRL, the community showed up. Welcome, number 101. Big thanks to Raymond Sanchez, Brian Farmer, and Alex LiDonni for helping us bring this to life!

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