A look at the action figures and other toys based on George Lucas' epic film series and how they became just as iconic and popular as the films themselves.
The story behind Mattel's "Masters of the Universe" toy line featuring iconic characters like the heroic He-Man and the villainous Skeletor, became one of the most popular media franchises aimed at young boys in the 1980s.
A look at the G.I Joe, the first "action figure" (not a doll!) for boys from the original line in the 1960s to its revival in the 1980s, which included comic book and an animated series.
