15-year-old True Jackson is selling sandwiches and lemonade with her friend Ryan in the fashion district of New York City when she is complimented by fashion designer Max Madigan, founder and CEO of Mad Style. Max realizes that the clothes True is wearing are his designs, but True had altered them to suit her own purposes. Max likes the altered design and hires True to be the VP (Vice President) of his fashion company's youth apparel division. True hires her best friend Lulu to be her assistant after firing Cricket, her former assistant, who was upset and bitter about being surpassed in the business world by a child. True must juggle teenage antics with her new role as VP, aided by her friends and coworkers.