Cassandra Peterson was having difficulty finding someone to direct her movie until Sam Irvin walked in the door. After telling him that the movie would spoof the 1960s Edgar Allan Poe movies, Irvin launched into Vincent Price's monologue from The Pit and the Pendulum (1961) and Peterson immediately knew she had found her man.
The role of Adrian the stable stud was written to be portrayed by Fabio, who wanted more money than producers could afford. They hired Romanian Gabi Andronache for his looks, but he couldn't speak a word of English. It was quickly decided to dub in an English voice as a parody of the badly dubbed movies that Cassandra Peterson had grown up watching, though she wasn't sure that the gag would work until her friend Rob Paulsen started recording his ad-libbed voice-overs many months later.
Writer/producer/star Cassandra Peterson's Romanian brother-in-law talked her into shooting the movie in Transylvania to stretch the movie's budget further and add authenticity.
The name of "Elura" is actually the stuff that Elvira's beehive wig is made of.
After several years of attempting to make a sequel to her feature film Elvira: Mistress of the Dark (1988), Cassandra Peterson and her manager/husband Mark Pierson decided to finance a second movie themselves. In November 2000 Peterson wrote Elvira's Haunted Hills in collaboration with John Paragon, who co-wrote the first film with her. The film was shot in Romania for just under one million dollars. With little budget left for promotion, Peterson and her husband screened the film at AIDS charity fund raisers across America. For many people in attendance it was their first opportunity to see the woman behind the Elvira character. Then on July 5, 2002 Elvira's Haunted Hills had its official premiere in Hollywood and was later screened at the 2003 Cannes Film Festival.