Alex Hertzberg

Alex Hertzberg is a personal manager and producer located in Los Angeles, California. In 2009, Alex started a company called HertzbergMedia. In 2019, HertzbergMedia was acquired by Charles Roven's Atlas Entertainment to form Atlas Literary. Its clients are primarily writers, directors and/or showrunners working within the film and television industries. Alex specializes in guiding the careers of these artists. When a writer or director creates a film or series, in order for it to get made and distributed, it requires an intricate navigation of the process. What is the nature of the show, who are the auspices, what production companies, studios, networks and/or streamers are involved, how and when they are sold are a matter of strategy. This is often referred to as the "packaging" business. Atlas Literary works with artists, agents, lawyers, studios and networks at the highest levels in order to gain advantages for clients throughout this process. Helping artists define their "artistic identity" and building production companies around these identities is the intention behind Atlas Literary.