In 1927 he produced what is considered his greatest artistic
achievement--the original Broadway production of "Show Boat". Although
he recognized its artistic value, he was terrified that it would fail
because of its unusually dramatic storyline. According to an
eyewitness, on opening night the audience barely applauded. It was not
because they disliked the show. It was because they were so taken aback
by it. The show was a huge success. By 1932, after Ziegfeld had lost
much of his money in the stock-market crash, he decided to try what he
now considered a sure thing, a revival of the show. It worked, and for
a time became the biggest grosser on Broadway, until the Depression
finally affected its run. Ziegfeld died that same year.