The Carling Cup has been renamed the ‘Capital One Cup’ for the 2012/13 season.
Current holders Liverpool will be the first team to defend it under its new guise.
The League Cup had been sponsored by beer company Carling since 2003, but credit firm Capital One have signed a four year deal to replace them. Capital One’s Brian Cole said:
“We are very excited about getting behind the cup.”
Since its inception in 1960 the League Cup has been known as ‘The Milk Cup’, ‘The Littlewoods Cup’, ‘The Rumblelows Cup’ and ‘The Coca Cola Cup’, amongst others.
The first team to win the cup were Aston Villa. Liverpool became the holders this year after defeating Cardiff on penalties, winning the cup for a record eighth time though that trophy victory was still not enough for manager Kenny Dalglish to keep his job. He has been replaced by Swansea manager Brendan Rodgers this week.
Current holders Liverpool will be the first team to defend it under its new guise.
The League Cup had been sponsored by beer company Carling since 2003, but credit firm Capital One have signed a four year deal to replace them. Capital One’s Brian Cole said:
“We are very excited about getting behind the cup.”
Since its inception in 1960 the League Cup has been known as ‘The Milk Cup’, ‘The Littlewoods Cup’, ‘The Rumblelows Cup’ and ‘The Coca Cola Cup’, amongst others.
The first team to win the cup were Aston Villa. Liverpool became the holders this year after defeating Cardiff on penalties, winning the cup for a record eighth time though that trophy victory was still not enough for manager Kenny Dalglish to keep his job. He has been replaced by Swansea manager Brendan Rodgers this week.
- 6/1/2012
- by Joseph Dempsey
- Obsessed with Film
Fast Company's Adam L. Penenberg tweets the breaking news about a verdict against Ford in the death of rising Mets star Brian Cole. As reporters lagged behind on the story, Penenberg discovered a new media use for the 140-character format.
When a rural Mississippi jury awarded $131 million to the family of a star New York Mets prospect killed when his Ford Explorer rolled over in 2001, there were no reporters present, no bloggers, TV crews or radio stringers. In this age of instantaneous media, when being first is celebrated more than being right, and wire services like Bloomberg trumpet beating the competition by nanoseconds, there are still those rare moments when a major story breaks and no one is there to report it.
And this was a major story. It involved a top New York Mets prospect, Brian Cole, who former Mets General Manager Jim Duquette predicted would become a major league star,...
When a rural Mississippi jury awarded $131 million to the family of a star New York Mets prospect killed when his Ford Explorer rolled over in 2001, there were no reporters present, no bloggers, TV crews or radio stringers. In this age of instantaneous media, when being first is celebrated more than being right, and wire services like Bloomberg trumpet beating the competition by nanoseconds, there are still those rare moments when a major story breaks and no one is there to report it.
And this was a major story. It involved a top New York Mets prospect, Brian Cole, who former Mets General Manager Jim Duquette predicted would become a major league star,...
- 9/3/2010
- by Adam Penenberg
- Fast Company
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