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Hoping for positive publicity, a tobacco company offers $25 million to any American town that quits smoking for 30 days. Amidst a media frenzy, Eagle Rock, Iowa accepts the challenge while the company's PR man tries to sabotage the effort.

In this comedy-satire on conformity, Dick Van Dyke plays a Manhattan bank teller who grows a beard when he develops a rash from a bee sting. He is promptly fired from his job while his co-workers stand behind him. Angie Dickinson plays his wife. Written and directed by Garson Kanin ("Born Yesterday").