Write Content That Actually Ranks
Frase shows you exactly what top-ranking content covers—then helps you create something better.
Research what's working, write with AI assistance, and optimize in real-time for both search engines and AI platforms. One workflow. Better rankings.
No credit card required
Trusted by content teams at leading companies
Great Content Deserves to Be Found
But most content fails to rank—not because it's bad, but because it's missing something.
Hours spent reading competitors, copying notes, and trying to figure out what actually matters for rankings.
You've written great content, but you're guessing at what topics to cover and how to structure it.
You publish and hope for the best—but page 2 of Google might as well be invisible.
From Keyword to Ranking Content in Three Steps
Enter your keyword
Frase analyzes what's working—instantly pulling insights from top-ranking content for your target query.
Write with guidance
AI helps you cover what matters. Get suggestions for topics, headings, and questions your content should address.
Optimize as you go
Watch your score improve in real-time. Know exactly when your content is ready to rank.
Everything You Need to Outrank the Competition
See exactly what topics, questions, and keywords top-ranking content covers—so you never miss what matters.
Generate outlines, expand sections, and write with AI that understands your topic and brand voice.
Real-time scoring shows you exactly how optimized your content is—and what to improve before you publish.
Rank on Google. Get Cited by AI.
Most tools optimize for search only. Frase optimizes for both search engines AND AI platforms like ChatGPT, Perplexity, and Claude—so your content gets found everywhere your audience is looking.
Start Optimizing for BothJust Tell It What You Need
Use natural language to optimize your content—the Frase Agent handles the rest.
"Optimize this for 'email marketing best practices'"
"What topics am I missing?"
"Improve my SEO score to 90+"
"Make this more comprehensive"
"Frase feels like a next-gen content tool that's not just exciting for SEOs, but for writers as well. In my mind, that's more important to create successful content."
Kevin Indig
Director of SEO @ Shopify
"Frase is an exceptional platform that has revolutionized how I approach my business's content optimization and customer engagement."
Tony R.
Verified G2 Reviewer
"Frase is easy to use and gives you everything you need to create excellent content. I love how easy it is to research competitors, find reference sources for blogs, and create outlines and briefs."
Chris F.
Verified G2 Reviewer