Advertising
One of the fastest ways to grow brand awareness and explain your company's value proposition is through advertising. These resources explain how to make advertising work for you, whether it’s conventional methods like print ads and television commercials or more modern approaches like social media advertising.
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Why Influencer Marketing Should Focus on Relationships
By Shane Barker | February 23, 2026
Whether you are targeting a small or large audience, the success in influencer marketing largely depends on the relationship.
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12 Ways Content from Influencers Helps Your Business Grow
By Julie Thompson | February 05, 2026
Influencer marketing is a brand-building tool that can promote your business and improve SEO. Learn how to use influencers in your marketing strategy.
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Top 11 Advertising Blogs You Must Follow Now
By Julie Thompson | January 29, 2026
Get business inspiration and tips from the best of the best in the ad world.
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Has Influencer Marketing Peaked?
By Julie Thompson | January 29, 2026
While marketing tactics often shift, influencers still get results when endorsing brands. Here is what a company needs to know.
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Advertising Techniques: A Guide to Advertising for Small Businesses
By Adam Uzialko | January 28, 2026
Learn how to advertise your brand with pay-per-click, social media ads, display ads and more.
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How Much Does a Billboard Cost
By Adam Uzialko | January 27, 2026
Billboard can increase visibility for your business, but the cost varies considerably depending on where you’re located.
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Back to Basics: Offline Marketing Tactics That Still Work in Today’s Digital World
By Max Freedman | January 26, 2026
Old-school advertising is still effective today. Here are nine offline marketing strategies that work in the digital world.
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Seeking Brand Advocates: How to Get Influencers to Market Your Product
By Jennifer Dublino | January 26, 2026
Influencer marketing can be an effective way to boost brand awareness and sales. Learn how to convince influencers to market your products the right way.
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The Ads Affair: How the Ad Industry Has Changed and Is Changing
By Tom Anziano | January 15, 2026
Marketing is still an important component to promoting a brand, but consumers are more savvy about the process. Here is what you need to know.
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How Influencer Marketing Fraud Scams Businesses
By Julie Thompson | January 07, 2026
Influencer marketing can benefit your business, but before hiring someone, make sure you do your homework and research their true influence.
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Not All Businesses Need Influencers, Explains Business Influencer Jonathan Goodman (Full Q&A)
By Antonio Ferme | December 16, 2024
A Q&A with the author of The Obvious Choice
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Think Different: We (and AI) Updated Apple’s Iconic Ad Campaign for 2026
By Carolyn Neuhausen | January 03, 2024
What would this legendary campaign look like if it relaunched today? We picked a list of icons and asked AI to illustrate them.
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Oscar Mayer’s Hydrating Face Mask Is Not Baloney (or Bologna)
By Dan Ketchum | October 03, 2023
Would you try a bologna face mask?
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How to Create a Super Bowl-Worthy Ad
By Dawn Allcot | October 03, 2023
…without a Super Bowl budget.