Most companies are experimenting with AI. Very few are winning with it.

The businesses that are truly succeeding with AI are doing something different. They are designing AI systems that reshape their products, services, and core business processes―and in doing so, creating real competitive advantage. In short, they’re rewired to outcompete with AI.

These leading companies, many profiled in this second edition of Rewired, are already seeing game-changing results. Those results don’t come from having “better” AI or tech, but rather from how effectively and quickly these companies apply technology to real business problems, at scale.

That kind of impact only comes when companies develop six broad capabilities. Taken together, these capabilities form a powerful engine that enables leaders to reimagine how the business works and accelerate innovation cycles that better serve customers and lower unit costs. This book shows what those capabilities are and how to develop them.

Rewired is a practical playbook. It brings together clear frameworks, hands-on advice, and proven approaches based on years of McKinsey work with the world’s top companies. More than 100 exhibits and 30 detailed case studies provide a depth of practical know-how that just isn’t available anywhere else.

Building on the bestselling first edition, this fully revised and expanded version addresses the rapid acceleration of AI-driven transformation― and the profound leadership implications for CEOs, executive teams, and boards.

If you believe AI will change everything―but worry your organization is not moving fast or coherently enough―Rewired shows what it takes to architect an enterprise that out-innovates, out-runs, and out-performs in the age of AI.

PRAISE FOR REWIRED

“AI transformation isn’t just about the technology―it’s also about building the organizational capabilities to move faster for your customers. Rewired gives leaders a shared playbook to focus resources, align teams, and turn AI potential into measurable business results.”
―MATT GARMAN, CEO of Amazon Web Services (AWS)

“Rewired 2.0 is a timely guide for leaders navigating the complexity and velocity of AI and technological change. This book contains a treasure trove of insights for organizations to thrive in this new era.”
―TAN SU SHAN, CEO and Director of DBS Group

“The new edition of Rewired is an essential guide for leaders navigating the next wave of tech and AI transformation. It distills years of real-world experience into practical steps any organization can take to turn technology into a true growth engine.”
―GREG CASE, President and CEO of AON

“Rewired stands out for its rigorous focus on how organizations actually need to change to capture value from AI. It goes beyond vision and technology, showing leaders how to reconfigure decision-making, talent, and ways of working to deliver results at scale.”
―RUSSELL WEINER, CEO of Domino’s Pizza

“What distinguishes Rewired is its emphasis on execution. Rather than treating AI as a standalone capability, it shows leaders how to hardwire technology into strategy, operating models, and accountability to deliver durable results.”
―SAM HAZEN, CEO of HCA Healthcare

“This insightful and timely book is a must-read for leaders deploying AI. Its core insight―that real value comes from organizational capabilities, not technology alone―is exactly right.”
―RICHARD M. LOCKE, John C Head III Dean, MIT Sloan School of Management

“Few books connect strategy and execution as effectively as the new edition of Rewired. It provides a proven framework for embedding AI and digital capabilities into the core of the business―where they actually drive growth.”
―VIKRAM SINHA, President and CEO of Indosat Ooredoo Hutchison (IOH)

“The next era of performance belongs to organizations that can Rewire themselves and turn AI from a tool into a true competitive advantage.”
―KARIN RÅDSTRÖM, CEO of Daimler Truck Holding AG