Jonathan Copulsky is an innovative marketing leader, growth strategist and thought leader with over 35 years of experience working at the intersection of brand, marketing strategy, content marketing and marketing technology. As a CMO, consultant and board member, Copulsky brings the ability to anticipate customer needs, reposition brands, architect fresh “go-market-solutions,” creatively apply new technologies, streamline customer-facing operations, build strong teams and engage diverse stakeholders to deliver measurable and impactful results.

Thought leadership has been a constant throughout Copulsky's career, with more than 35 bylined articles and interviews with leading business journals, such as The Wall Street Journal, Fortune and Business Week. Palgrave Macmillan published his critically acclaimed book, "Brand Resilience," a brand risk management primer in 2011. More recently, Copulsky co-authored “The Technology Fallacy: How People Are the Real Key to Digital Transformation,” published in 2019 as part of the Management on the Cutting Edge series from MIT Sloan Management Review and MIT Press. A follow-up book, "The Transformation Myth," will be published by MIT Press in September 2021. Jonathan is a charter member of the Board of Editors for the Journal of Applied Marketing.

At Northwestern University's Kellogg School of Management, Copulsky serves as the Program Director for the Executive Education Business Marketing Strategy course and is part of the faculty for the Executive Education Advanced Marketing course. Copulsky also teaches Customer Value Innovation and Introduction to Marketing Technology in Medill's graduate program in Integrated Marketing Communications and serves as the Executive Director for the Medill Spiegel Research Center.

Prior to joining Northwestern’s faculty, Copulsky spent 20 years as a senior principal with Deloitte, where his leadership roles included Global Insights Leader, Chief Marketing Officer, Chief Corporate Responsibility Officer, and Managing Principal for Deloitte's Customer and Marketing Strategy practice.

Jonathan received a BA in History from Haverford College, where he was elected to Phi Beta Kappa. He received his MBA from Stanford University, where he was an Arjay Miller Scholar and the recipient of the Deloitte, Haskins & Sells Accounting Excellence Award. He has worked extensively as a volunteer with numerous not-for-profit organizations and currently serves on the Board and Executive Committee of Openlands.

Anh Nguyen Phillips is a researcher, author, and former management consultant who has dedicated her career to exploring the interplay between technology and humanity. She is co-author of numerous articles and reports, as well as three books: The Technology Fallacy, a data-driven look at the centrality of culture to digital transformation; Work Better Together (June 2021); and The Transformation Myth (Sept 2021). Her work has been cited in leading publications such as the Wall Street Journal, MIT Sloan Management Review, Forbes, Fortune, and CIO Magazine. As the research director in Deloitte’s Global CEO Program, Anh directs research efforts that help the C-suite and board focus on the important role that technology, leadership, and culture play in fostering innovation, particularly in challenging and disruptive market environments.

When Anh isn’t writing books, she’s reading books. She occasionally takes breaks to cook and travel with her husband and two kids. They call Atlanta home.

Dr. Gerald C. (Jerry) Kane is a Professor of Information Systems and Faculty Director of the Edmund H. Shea, Jr. Center for Entrepreneurship at Boston College’s Carroll School of Management. He teaches about how companies respond to digital disruption to undergraduate, graduate, and executive education students worldwide.

His first book, "The Technology Fallacy: How People are the Real Key to Digital Transformation" encapsulates 5 years of research into how companies are effectively responding to digital disruption and transformation. Successful transformation efforts have less to do with the technologies a company implements, and has more do to with a mindset shift among employees, leaders, and the organization itself.

His second book, "The Transformation Myth: Leading Your Company Through Uncertain Times" conducts interviews with 50 executives between March and November 2020 to learn how companies are responding to disruptions like COVID-19. The core thesis of the book is that disruption of all types is the new normal for business, and companies must respond through rapid innovation.

You can find supplemental material, podcasts, videos, and links to interview profiles in the WSJ, and contact information at www.profkane.com.

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Dr. Garth R. Andrus is a principal (owner) at Deloitte. He has been a member of the Board of Directors at Deloitte Consulting and has held other leadership roles at Deloitte. He leads Digital DNA services which helps companies make the shift to organizing work, operating and behaving effectively in a digital age - topics covered in his new book with MIT Press he co-authors titled "Technology Fallacy: How People are the Real Key to Digital Transformation" based on 5 years of research.

He has been cited in publications such as The Wall Street Journal, Forbes, Chief Executive Magazine, AdWeek, and Workforce Management. He has written articles for publications such as Advertising Age, Sloan Management Review, Human Capital Trends, and Talent Economy.

Early in his career, he was a professor in Organization Studies at Vanderbilt and George Washington Universities. He has a doctorate from Vanderbilt University.