Top Marketing Automation Startups in 2024

We’re a market-leading customer messaging and engagement solution, offering mobile and web push notifications, in-app messaging, SMS, and email. Our powerful multi-channel platform enables over one million businesses to deliver over 10 billion messages daily. Powered by superior architecture, OneSignal is designed to scale and deliver messages more quickly and reliably than the competition. By providing an open API, extensive documentation, free accounts, and intuitive personalization and analytics tools, we help businesses of all sizes provide a seamless messaging experience to create meaningful customer connections.

Workato is the operating system for today’s fast-moving business. Recognized as a leader by both Gartner and Forrester, it is the only AI-based middleware platform that enables both business and IT to integrate their apps and automate complex business workflows with security and governance. Our mission is to help companies integrate and automate at least 10X faster than with traditional tools and at a tenth of the cost of ownership. Workato is trusted by the world’s top brands and fastest growing innovators. Connect with us as follows: · Blog: workato.com/blog · Twitter: twitter.com/workato · Facebook: facebook.com/workato

Tray.io is a low-code, cloud-first approach to automation. We've built a scalable, resilient, and secure platform that transforms fragmented process into powerful business outcomes. Using the Tray platform, organizations can connect their entire cloud stack using APIs, and thanks to a visual workflow builder, customers can easily create automations that drive their business processes using clicks or code. Our focus is currently on the automation and integration of cloud software, but our bigger goal is to build a platform that is use-case agnostic and supports creating all kinds of software. Our challenge is to build a cutting edge product that is powerful and complete while also being beautiful and easy to use.

HubSpot is the world’s leading inbound marketing and sales platform. Since 2006, HubSpot has been on a mission to make the world more inbound. Today, over 10,000 customers in 65 countries use HubSpot’s software, services, and support to transform the way they attract, engage, and delight customers. HubSpot’s inbound marketing software, ranked #1 in customer satisfaction by VentureBeat and G2Crowd, includes social media publishing and monitoring, blogging, SEO, website content management, email marketing, marketing automation, and reporting and analytics, all in one integrated platform. Signals, HubSpot’s award-winning sales application, enables sales and service teams to have more effective conversations with leads, prospects, and customers. HubSpot is headquartered in Cambridge, MA with an office in Dublin, Ireland, and has been recognized by Inc., Forbes, and Deloitte as one of the world’s fastest-growing companies.

ActiveCampaign’s category-defining Customer Experience Automation Platform (CXA) helps over 180,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to 820+ pre-built automations that combine transactional email and email marketing, marketing automation, ecommerce marketing, and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Over 70% of ActiveCampaign’s customers use its 870+ integrations including Microsoft, Shopify, Square, Facebook and Salesforce. ActiveCampaign is one of only 17 products with over 10,000 positive customer reviews on G2.com, also scoring higher in customer satisfaction than any other solution in Marketing Automation, CRM and E-Commerce Personalization and is the Top Rated Email Marketing Software on TrustRadius. Pricing starts at just $9/month. Start a free trial at ActiveCampaign.com.

We're developing the privacy platform modern brands rely on to build customer trust and transparency. We untangle the complexity of data privacy and help brands build privacy programs that work, giving them an easy-to-use platform to automate and scale privacy, and stay compliant with regulations like GDPR, CCPA, and CPRA. With 900+ pre-built connections with popular apps and infrastructure, the DataGrail Integrations Network is the first of its kind to detect shadow IT that may contain personal data, ensuring the most accurate data discovery. DataGrail services millions of consumers, through companies like Overstock, Restoration Hardware, NETGEAR, and Outreach, and has 4.8/5 stars on G2. DataGrail is backed by leading VCs and strategic investors, including Felicis Ventures, Operator Collective, Okta Ventures, HubSpot Ventures, and DocuSign Ventures. Visit datagrail.io to learn more.

Tapcart is a SaaS platform that enables ecommerce merchants to launch and manage mobile apps for their brand. As the market leader in mobile ecommerce, we focus on providing great experiences for our customers and for mobile shoppers worldwide. Our platform powers the mobile apps of some of the largest shopping brands, including Fashion Nova, Chubbies, The Hundreds and many more. We are inspired by the future. We work to inspire the future. Recently featured at Shopify UNITE, Google I/O and in The Verge, Tapcart is trusted by over 5,000 brands to launch and manage their mobile apps.

Over the last twenty years, Red Ventures has built a platform of businesses, trusted brands, proprietary technology and strategic partnerships that work together to connect millions of people with expert advice. Through premium content and personalized digital experiences, Red Ventures builds online journeys that make it easier for people to make important decisions about their homes, health, travel, finances, education and entertainment. Founded in 2000, Red Ventures spans 5 continents and employs more than 4,500 people. Red Ventures owns and operates several large digital brands including CNET, Healthline Media, The Points Guy, Bankrate and Allconnect.com. For more information, visit redventures.com and follow @RedVentures on social platforms.

Showpad delivers the world’s most intuitive sales enablement platform, one that increases the effectiveness of your content by making it incredibly easy to find, present, share, and measure. Our platform enables organizations to equip their customers, partners, and sales reps with the right content at the right time, anywhere and from any device. Unlike traditional file sharing or content management systems, Showpad is the only platform that allows you to effortlessly present and distribute your content in a branded environment to all channels, over the cloud, and easily measure its impact on the business. With Showpad, sales and marketing teams work better together to advance conversations, inspire loyalty, and accelerate your business. Deploy Showpad quickly, and scale as your company and content grow.

Aloware understands what a modern contact center software should be: efficient, flexible, and packed with necessary features. It gears sales and support teams with the right tools to crush quotas and close more deals efficiently. It does all that by providing an all-in-one turnkey software that helps sales teams engage with customers in ways they love: via call, text message, email or social. Sales teams love Aloware for its adaptability. It offers seamless integrations with major CRMs, making it a premier partner of Hubspot and Pipedrive. Teams, big or small, find switching to Aloware a breeze. Designed for efficiency, Aloware lets you set up your workflows for automation. With the use of triggers, you can maximize your time building customer relationships than playing catch-up with your phones. Also contact leads through any device because Aloware does the busywork of merging them from a multitude of channels, into one smart platform. Now it gets even better with unlimited inbound calls and texts for support teams. Want to know more about what Aloware can do for you? See for yourself through a risk-free trial– no commitments whatsoever.