Curation Conversations

In our second Curation Conversations look-back episode, what can you look forward to?  Well, the three areas we're covering are:  📺 That engine of growth, CTV, with David Nyurenberg from InterMedia Advertising, Marybeth McGaugh from Index Exchange and Two Circles’ Dave Ajumobi.   ⚽️ Sports advertising, as Dave Ajumobi talks data, audio and AI   💻 Programmatic, with Helene Parker of Infillion and Marybeth McGaugh.  So, take a break, sit back and enjoy this throwback episode. And keep an eye out for future Curation Conversations episodes.       🌐 Curation Conversations Media Platform: https://lnkd.in/dW_KeY_b  🎙️ Apple Podcasts: https://lnkd.in/djeT7U-Y  🎙️ Spotify: https://lnkd.in/d8fCfeyF  📽️ YouTube Podcasts: https://lnkd.in/dUe2-KdJ     #CTV #SportsAdvertising #Programmatic #Multilocal 

Data compliance is always critical, and no more so than in the political space.  On the latest episode of Curation Conversations, Andrew Tavani, EVP, Data and Kristin Moore, Director of Business Development, from Aristotle, explain why following State laws, digital advertising best practices and remaining non-partisan are so important to maintain client trust and confidence when it comes to political data. Find out more by listening to our latest podcast    🌐 Curation Conversations Media Platform https://lnkd.in/dXkHv5Y9   🎙️ Apple Podcasts: https://lnkd.in/eu7uUUqS   🎙️ Spotify: https://lnkd.in/ehQAG5Eq   📽️ YouTube Podcasts: https://lnkd.in/e2ym-EAv #CurationConversations #Aristotle #PoliticalAdvertising #AI #Curation #Data #CTV  

We’re often looking forward, but at times it’s good to look back. And that’s what we’re doing with the next two special episodes of Curation Conversations. Our Editor-in-Chief, Roger Williams, handpicked some of the standout moments from this year's conversations, bringing together key insights from some of the industry's leading voices. We’ve had the pleasure of speaking with many leading voices in our industry this year. That’s why we thought it worth revisiting these conversations to remind ourselves of the key perspectives shaping our industry. In this episode, we’re covering: 🤖 That topic that can’t be ignored, AI, with Shelly Palmer at Syracuse University 💰 The world of commerce media with Mastercard’s Jill Moser 🎯 And curation (of course) with Marybeth McGaugh at Index Exchange and Two Circles’ Dave Ajumobi We hope you enjoy it – and keep an eye (and ear) out for our next special episode. 🌐 Curation Conversations Media Platform: https://lnkd.in/dNEvSE9y 🎙️ Apple Podcasts: https://lnkd.in/dy5PT8m2 🎙️ Spotify: https://lnkd.in/ddAkN3az 📽️ YouTube Podcasts: https://lnkd.in/dJtDAST9 #Curation #CommerceMedia #AgenticAI #Multilocal #CurationConversations #Programmatic #Adtech

When it comes to mobilizing voters, there’s a real art to curating political data to drive campaigns. And it’s not just about obvious voter or demographic information. Unique audiences are built from a wealth of signals, which can be gleaned from a wide spectrum of sources, including brand and CPG data.   Andrew Tavani, EVP, Data at Aristotle, discusses the critical role quality political data plays today.  Listen to the full interview now. 🌐 Curation Conversations Media Platform: https://lnkd.in/dhDnfkF7  🎙️ Apple Podcasts: https://lnkd.in/eu7uUUqS   🎙️ Spotify: https://lnkd.in/ehQAG5Eq   📽️ YouTube Podcasts: https://lnkd.in/e2ym-EAv #CurationConversations #Aristotle #PoliticalAdvertising #AI #Curation #Data #CTV   

With an eye-watering $10 billion estimated to be spent on advertising in the US midterm elections in November 2026, there’s a huge amount at stake. In our latest Curation Conversations episode, we do a deep dive into the complex world of political campaign advertising with industry experts Andrew Tavani and Kristin Moore of Aristotle, the global leader in political, donor, and advocacy data solutions. From navigating state-by-state compliance to building richer audiences with trusted data and adapting campaigns in real time, our guests discuss: - The importance of scale, curation and compliance when it comes to the data  - How CTV is becoming a rising star in an omni-channel approach  - AI’s role in delivering the agility and speed that are so essential across the campaign season   - What good campaign outcomes look like  - Future trends in political advertising   Thank you Andrew and Kristin for joining us on the podcast and for such an insightful conversation, helping to bring greater understanding to this fascinating topic.    You can listen or watch the full podcast now on any of these platforms:    🌐 Curation Conversations Media Platform https://lnkd.in/dXkHv5Y9   🎙️ Apple Podcasts: https://lnkd.in/eu7uUUqS   🎙️ Spotify: https://lnkd.in/ehQAG5Eq   📽️ YouTube Podcasts: https://lnkd.in/e2ym-EAv  #CurationConversations #Aristotle #Politicaladvertising #AI #Curation #CTV   

In her latest Curation Conversations, Reshma Karnik, Chief Media Officer at one of the largest independent creative idea companies in the United States, BarkleyOKRP and Chief Media Officer at MissionOne Media, BarkleyOKRP’s independent media, analytics, and CRM powerhouse, reflects on how far programmatic has moved from scale-first buying towards a more deliberate approach shaped by quality, control and transparency, and the role of curation within it. Read the full conversation: https://lnkd.in/d3VXA6_t #CurationConversations #BarkleyOKRP #Programmatic #Curation #AdTech #AI #MissionOneMedia

Is programmatic always the smartest way to buy CTV? In this clip, David Nyurenberg (InterMedia Advertising) highlights why buyers are rethinking how they access CTV supply — prioritizing better rates, greater control and fewer layers across the supply chain. Because ultimately, efficiency drives performance.  Direct IO is one route - but it also reflects a broader shift toward more transparent, curated ways of buying CTV at scale. 🎧 Listen to the full episode to hear the full perspective. 🌐 Curation Conversations Media Platform: https://lnkd.in/dfrvcfTx  🎙️ Apple Podcasts: https://lnkd.in/d8vTU96C  🎙️ Spotify: https://lnkd.in/dBbxRQkV  📽️ YouTube Podcasts: https://lnkd.in/drxkGCMK #CurationConversations #InterMediaAdvertising #CTV #Programmatic #AdTech #Measurement #Curation #StreamingTV 

In our latest Curation Conversations, Reshma Karnik, Chief Media Officer at one of the largest creative agencies in the US, BarkleyOKRP, looks at how the industry is moving towards more intentional, data-led media buying, and what it will take to turn that shift into real scalable outcomes for brands. The conversation explores: • Why curation is now becoming foundational to programmatic execution  • How supply-side partnerships are creating more transparency and control  • The growing importance of attention metrics and personalization  • Why first-party data is becoming central to performance strategy  • The balance between automation, AI and human decision-making  • What it will take to scale these approaches in practice, not just in theory Read the full conversation: https://lnkd.in/d3VXA6_t #CurationConversations #BarkleyOKRP #Programmatic #Curation #AdTech #AI #FirstPartyData MissionOne Media

In this clip from the latest episode of Curation Conversations, Dave Ajumobi, former professional athlete and Programmatic Lead at sports and entertainment marketing business Two Circles, explains why curation matters so much in sports advertising, from cleaner supply paths and stronger inventory access to smarter use of data and less waste. A sharp take on why better outcomes start with a stronger setup. 🌐 Curation Conversations Media Platform: https://lnkd.in/dGgjFwDs  🎙️ Apple Podcasts: https://lnkd.in/d5EhfyTV  🎙️ Spotify: https://lnkd.in/dNF2KUcP  📽️ YouTube Podcasts: https://lnkd.in/dsDh8xVd #CurationConversations #Multilocal #TwoCircles #SportsMarketing #Programmatic #AdTech #AudienceStrategy 

James Leaver, Co-founder and CEO of Multilocal, addresses how the industry’s understanding of curation is evolving and what that shift means for the future of programmatic advertising. 👉 Read to explore why curation is an integrated part of how media must operate moving forward: https://lnkd.in/dAbAXYe3 #CurationConversations #Curation #AdTech #Programmatic #MediaStrategy #Multilocal