Croda Agriculture

Last week's poll on India-based exporters saw a clear net negative lean – small sample, but a directional signal worth flagging.   But trade policy isn't the only wildcard this season. 🌦️   On the ground, 𝘪𝘵'𝘴 𝘵𝘩𝘦 𝘸𝘦𝘢𝘵𝘩𝘦𝘳 𝘵𝘩𝘢𝘵 𝘥𝘦𝘤𝘪𝘥𝘦𝘴 𝘸𝘩𝘢𝘵 𝘩𝘢𝘱𝘱𝘦𝘯𝘴 𝘪𝘯 𝘵𝘩𝘦 𝘧𝘪𝘦𝘭𝘥. With mixed monsoon signals across regions for 2026, the crop protection market faces a genuine conundrum.   𝐇𝐨𝐰 𝐝𝐨 𝐲𝐨𝐮 𝐞𝐱𝐩𝐞𝐜𝐭 𝐭𝐡𝐞 2026 𝐰𝐞𝐚𝐭𝐡𝐞𝐫 𝐨𝐮𝐭𝐥𝐨𝐨𝐤 𝐭𝐨 𝐢𝐦𝐩𝐚𝐜𝐭 𝐭𝐡𝐞 𝐦𝐚𝐫𝐤𝐞𝐭?   💬 Is your region telling a different story, or does this track with what you're seeing? Share your view below 👇   #CrodaAgriculture #Agrochemicals #CropProtection #MarketInsights #MarketOutlook

From healthcare → bioprocessing → #CrodaAgriculture... meet Jaehun Kim (Kyle), our new Area Sales Manager in Korea👋🏻! Kyle's career has always been about embracing new challenges and agriculture is his latest adventure. With a background in healthcare project management and bioprocessing sales, he's excited to build new partnerships and help customers discover Croda's innovative solutions. Outside of work, you will find Kyle feeding his soul by exploring Seoul. Whether he is tracking down hidden food gems (his go-to spot is: ████ 👀) or enjoying a round of virtual golf, Kyle believes the best moments are made through great food and even better company. Let's give Kyle a warm Croda welcome! Drop a 👋 in the comments below or connect with him to uncover his favourite food spot! #CropProtection #CareersatCroda #EmployeeSpotlight

🚢 Costs are rising. Trade routes are shifting. Are you exposed? Our last poll showed a clear upward bias in pricing expectations for 2026 – 39% of you expect a significant increase and 42% expect a moderate increase, together putting 81% on the side of rising prices. As global trade patterns continue to evolve, the next question is how these shifts could affect 𝘰𝘯𝘦 𝘰𝘧 𝘵𝘩𝘦 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘺'𝘴 𝘬𝘦𝘺 𝘦𝘹𝘱𝘰𝘳𝘵 𝘩𝘶𝘣𝘴: 𝗜𝗻𝗱𝗶𝗮. Changing trade flows, shifting tariffs and potential trade diversion are reshaping the competitive landscape for exporters. 𝐓𝐨 𝐰𝐡𝐚𝐭 𝐞𝐱𝐭𝐞𝐧𝐭 𝐝𝐨 𝐲𝐨𝐮 𝐞𝐱𝐩𝐞𝐜𝐭 𝐠𝐥𝐨𝐛𝐚𝐥 𝐭𝐫𝐚𝐝𝐞 𝐬𝐡𝐢𝐟𝐭𝐬 𝐭𝐨 𝐢𝐦𝐩𝐚𝐜𝐭 𝐈𝐧𝐝𝐢𝐚-𝐛𝐚𝐬𝐞𝐝 𝐚𝐠𝐫𝐨𝐜𝐡𝐞𝐦𝐢𝐜𝐚𝐥 𝐞𝐱𝐩𝐨𝐫𝐭𝐞𝐫𝐬? 🤔 Opportunity or exposure? Tell us what you are seeing. #CrodaAgriculture #Agrochemicals #CropProtection #TradeOutlook #MarketInsights

Push nutrient loading up and water content down, and something in the formulation has to give. If you've worked on supersaturated NPKs or concentrated micronutrient suspensions, you've probably run into this: high electrolyte content quietly collapsing the mechanisms that keep a dispersion stable. Sedimentation, crystal growth, poor tank-mix compatibility ⚠️ all symptoms of the same root cause. In this issue of Let's Talk Ag, we cover: ✅ Why electrolyte tolerance breaks down in these systems ✅ How we test for it ✅ The formulation strategies that hold up under electrolyte load (polymeric dispersants, EO/PO block copolymers, and more) Full issue below 👇 What's your go-to approach for holding stability in high-electrolyte systems? Genuinely curious how others in the space are tackling this.

📈 The message is clear: 𝘗𝘳𝘪𝘤𝘪𝘯𝘨 𝘪𝘴 𝘰𝘯 𝘦𝘷𝘦𝘳𝘺𝘰𝘯𝘦'𝘴 𝘮𝘪𝘯𝘥. In our last poll, crop prices & farmer income and agrochemical pricing & costs tied as the industry's top concern for 2026, each picked by 33% of you. As geopolitical tensions, supply chain uncertainty and energy costs continue to shape raw material costs and global trade, we want to know: 𝐇𝐨𝐰 𝐝𝐨 𝐲𝐨𝐮 𝐞𝐱𝐩𝐞𝐜𝐭 𝐚𝐠𝐫𝐨𝐜𝐡𝐞𝐦𝐢𝐜𝐚𝐥 𝐩𝐫𝐢𝐜𝐢𝐧𝐠 𝐭𝐨 𝐭𝐫𝐞𝐧𝐝 𝐢𝐧 2026? What are you seeing on the ground? Tell us in the comments👇🏻 #CrodaAgriculture #Agrochemicals #CropProtection #PricingOutlook #MarketInsights

Three things to know about our newest team member... 🧑🏻🔬He's passionate about connecting science with real-world agriculture. With past work experience spanning seed and crop protection businesses, Ashish enjoys helping customers find innovative solutions that deliver value where it matters most – in the field. ✈️ He's always up for a challenge. Whether its exploring somewhere new, levelling up in a game or helping customers find novel solutions, Ashish enjoys turning every challenge into an opportunity. 👨🍳 His secret stress-buster? Cooking. From experimenting with different cuisines at home to helping customers cook up innovative solutions at work, creativity is always on the menu. This is Ashish Mishra, our new Sales Executive in India! 𝘚𝘢𝘺 𝘩𝘦𝘭𝘭𝘰 𝘪𝘯 𝘵𝘩𝘦 𝘤𝘰𝘮𝘮𝘦𝘯𝘵𝘴 and help us give Ashish a warm Croda welcome! #CrodaAgriculture #CareersatCroda #EmployeeSpotlight #CrodaFamily #Sales

🌾 The results are in!   Last week, we asked how you expect the #agrochemical market to perform in the 2026 planting season. 42% of you expect moderate growth and 31% expect stable market conditions. Together, that's a 𝘤𝘭𝘦𝘢𝘳 𝘴𝘪𝘨𝘯𝘢𝘭 𝘰𝘧 𝘤𝘢𝘶𝘵𝘪𝘰𝘶𝘴 𝘰𝘱𝘵𝘪𝘮𝘪𝘴𝘮 𝘢𝘤𝘳𝘰𝘴𝘴 𝘵𝘩𝘦 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘺.   But what's driving that outlook?   2026 is shaping up to be a season where weather, farmer economics, input costs and trade all play a part. We want to know which one you are watching closest.   𝐖𝐡𝐢𝐜𝐡 𝐟𝐚𝐜𝐭𝐨𝐫 𝐰𝐢𝐥𝐥 𝐡𝐚𝐯𝐞 𝐭𝐡𝐞 𝐥𝐚𝐫𝐠𝐞𝐬𝐭 𝐢𝐦𝐩𝐚𝐜𝐭 𝐨𝐧 𝐲𝐨𝐮𝐫 𝐨𝐮𝐭𝐥𝐨𝐨𝐤 𝐟𝐨𝐫 2026?   💬 If your top concern isn't listed, tell us in the comments – we'd love to hear what's shaping your strategy this season. #CrodaAgriculture #CropProtection #MarketOutlook

The biologicals market is splitting into two tracks at once. 🧫 Living microbes are becoming strategic tools for building soil health and resilience. At the same time, purified metabolites and RNAi-based actives are emerging as the next generation of biological actives, engineered to behave more like conventional chemistry, with clearer dose-response and more predictable field performance. Same market, two very different formulation challenges. Strain selection. Scale-up of complex fermentation processes. Protecting viability through storage and transport. Getting chem-bio combinations to work without compromising either side. This is where the real commercialisation battle is happening. Because formulation isn't a finishing step, it's the core technology that decides whether a product ever makes it to the field. In our latest article, Poliana Cardoso-Gustavson (Global Marketing Manager, Insights & Innovation) gets into both shifts and how Croda supports formulators across the full value chain, from bioprocess optimisation right through to final formulation and delivery. 📖 Read the full piece: https://ow.ly/Uqb650ZnFWy Where do you see the bigger challenge right now: scaling living microbial systems, or getting defined bioactives to perform consistently in the field? Let us know in the comments. #Croda #CrodaAgriculture #Biologicals

Everyone, say hi to the newest face of #CrodaAgriculture in Vietnam – Khanh Dinh 👋! With a Master's in Biochemical Technology and over 12 years of experience across Chemical, Life Sciences and Agrochemical industries, Khanh brings a unique blend of scientific expertise and commercial insight to the team. Off the clock, Khanh is an adrenaline chasing fitspo - whether its motorbiking across scenic hills 🏍️ or rolling out the yoga mat to recharge 🧘🏻♀️, she is always on the move! If you are based in Vietnam and looking to chat about Croda's solutions, don't be a stranger, drop Khanh a message or hit up her mailbox: 💌khanh.dinh@croda.com! #CareersatCroda #EmployeeSpotlight #CrodaFamily #Sales