"AI is not meant to replace people. Its greatest contribution is to help make smarter decisions and turn information into action more quickly." – Lauren Wetzel, Global President of Data and Technology Solutions at WPP. In a recent interview with Forbes México, Lauren Wetzel and Brian Lesser discussed why the next competitive advantage for brands lies not just in adopting AI, but in turning data into decisions that accelerate growth. "The question isn't just how efficient the ad spend was. It's whether we helped sell more products and deliver better business outcomes for our clients." – Brian Lesser, Global CEO of WPP Media. At the centre of this is Open Intelligence, powered by InfoSum technology, which securely connects signals across the WPP ecosystem, keeping data under full control at every step. Full story in Forbes Mexico 🔗 https://ow.ly/bljO50Zzkt7
About us
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- London, London
- Type
- Public Company
Locations
Employees at WPP
Updates
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The next frontier of creative technology isn't just on screens – it's physical. WPP's HEX Studio's Eunah Lee recently joined Google Cloud's Chelsie Czop to discuss the technology powering some of WPP’s latest physical AI projects. The discussion explores two standout innovations: 👉 Training Spot the robot to operate in sensitive environments utilising Google Cloud and NVIDIA tools to reduce training time from 24 hours to just one hour 👉 Building an interactive digital twin capsule by pairing NVIDIA Omniverse with Google Cloud Vision and ElevenLabs Watch the full discussion: https://ow.ly/bTbi50ZAH5i
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The most successful healthcare launches aren't driven by awareness – they're driven by giving physicians the right information at the exact right moment. Generative AI is helping healthcare close the "relevance gap," transforming complex omnichannel journeys into highly personalised, connected experiences. The challenge? Navigating regulatory barriers like the MLR process means technology alone isn't enough – it has to be integrated with smarter ways of working. Gabriel Stern of WPP Production explores how AI is becoming a vital driver of growth in healthcare 👉 https://lnkd.in/gxv6aiCz
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The difference between LLMs and agents? Agents have agency. They can act on the world and make decisions. This distinction raises the stakes for how marketers create, use and trust agents. In this conversation, WPP's Global Chief AI Officer Daniel Hulme sits down with WPP CTO Stephan Pretorius to discuss one of the most critical topics and challenges in AI: agent verification. Watch the full video to learn how WPP verifies and governs AI agents responsibly at scale: https://lnkd.in/eRETQi-W #WPP #Agentic #AgentVerification #AIGovernance
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WPP reposted this
Burson acquires Limbik, the cognitive-AI company and co-creator of Decipher. This acquisition brings Limbik's proprietary AI models, predictive engines and engineering fully in-house, allowing us to accelerate development across our entire innovation suite and expand Decipher's reach across our network. Read the full announcement: https://lnkd.in/etpmM5rE
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Oncology went through a radical transformation 25 years ago. Now, GLP-1s are rewriting the map for metabolic disease – and their impact extends far beyond weight loss. Seismic shifts in medicine don't just require new treatments. They demand a deeper understanding of the human behaviours driving clinical decisions and strategies that help physicians choose differently. Claire Gillis, CEO of VML HEALTH, draws on the lessons of oncology to explore what the GLP-1 revolution really means – and what it will take to get life-changing treatments to the patients who need them. 👉 https://ow.ly/LElU50Zy9C3
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AI, data connectivity and the rise of creator-driven culture have fundamentally changed where brand growth comes from. But realising that opportunity requires a different kind of intelligence. 84% of purchase decisions have been primed – shaped by Earned, Shared and Owned signals that accumulate long before anyone is in market. The brands building real advantage are the ones connecting AI to that full breadth of data: category signals, cultural context, creator communities, commerce behaviours. That's a far richer foundation than identity matching alone – and it opens up growth that legacy data solutions simply cannot see. WPP Media's Brian DeCicco sets out three ways iconic brands can build a data architecture that unlocks this opportunity and why now is the moment to make the shift. Read more 👉 https://ow.ly/b8Ag50ZyzFF
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What happens when you treat strict healthcare regulations not as a limitation, but as the brief? At Cannes Lions International Festival of Creativity 2026, the most awarded health campaigns shared one unexpected answer: barriers aren't obstacles – they're the creative opportunity. Jason Graff, Global Chief Creative Officer at VML HEALTH, breaks down what this year's best work had in common and what it signals for the future of healthcare creativity. Read more: https://ow.ly/jl8f50Zy9xu
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'The changes at WPP are profound.' The Observer UK's Stephen Armstrong on how CEO Cindy Rose OBE is restructuring WPP for the AI era with human creativity at its heart – and why, with major new business wins from the likes of JLR, The Estée Lauder Companies Inc. and Airbnb, the company’s Elevate28 strategy is beginning to bear fruit. Read the full story at the link in comments 🔗
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Brands are chosen before people decide what to buy. WPP Media and Saïd Business School, University of Oxford studied 1.2 million consumer purchase journeys across 200+ categories and 47 countries to understand why. The finding: 84% of purchases are driven by memory structures built over months and years – before someone starts shopping. If a brand hasn’t primed shoppers before the purchase, they are only competing for 16% of sales. Yet that's where most marketing investment goes. Growth starts with understanding both: converting those already primed for your brand and building the memory structures that earn that position in the first place. A decade of proprietary data. Independent academic rigour from Oxford. Insight built into how WPP Media plans. Read How Humans Decide → https://lnkd.in/dpS3NY5W