Robin Ice Cream

Our Not Your Average Sandal campaign travelled this summer.   Across locations, each activation was designed to bring people together and deepen their connection with our brand.     We saw strong engagement, with audiences stepping into the product and connecting with each other. More than 1,400 people joined us across two days at Westfield Los Angeles, California, a reflection of the appetite for shared, real-world experiences. The event featured local partnerships with MATEO'S ICE CREAM & FRUIT BARS, INC., custom designed anklets from Ian Charms, and keepsake moments captured by Polaroid. In London, our collaboration with ASOS.com and Big Kid created an ice cream pop-up for the community, alongside a canal-side barge takeover with City Daze and Robin Ice Cream that brought the sandals collection to life.   Two major cities, one feeling. Aligned globally but with local flair – a big thanks to all the teams behind the campaign.   #DrMartens Michelle Corona Melerie Uribe Jules Moskowitz Jacob Castaneda Daizsa Jackson, MBA Yasmine Cockram Yasu Pola-Samuels Kelvin Aryee Izzy Martin Sandy Parkinson-Smith

🗣️ Introducing Spill the Beans ice cream partners Robin Ice Cream Sponsored by UK UK Quality Food & Drink Awards Event partners Mission Kitchen Only the best fresh fruit and natural ingredients. Made to crush the craving, but still feel light like a bird. Like a Robin. Grab your ticket ➡️ https://lnkd.in/eJ8hKzdi Promo code: COMM10 📌 P.S. Pick your flavour 🍦 😎 ======================================================== 👋I’m Colin- the food scene’s Kanya King, 🔎I secure supermarket listings for food and drink producers 🧙London-based food and drink content creator 🎤Founder, Spill the Beans - multicultural events for all brands of all ethnicities

This past Saturday was a very special moment for Robin Ice Cream . We had the opportunity to introduce our product to more people in person and there is nothing quite like seeing someone try Robin for the first time. A huge thank you to everyone who stopped by, tasted the ice cream, asked questions, shared feedback, and supported us. It was also incredibly special to see people who already know the brand come by just to say hello and show their support. A very special thank you to PANZER'S DELI & GROCERY for trusting us with their space and welcoming Robin into such a beautiful community. For a young brand, being given the opportunity to show up in a place like this means a lot. And thank you to the whole Panzer’s team for making the experience feel so warm, natural and special. We’ve also seen many new people join our Robin community since then - welcome! We’re so happy you’re here! Buckle up, we’re just getting started, and it’s going to be delicious.

Nobody wanted the day to end. What started as a barge activation quickly turned into something bigger. Strangers dancing together on the canal, crowds gathering along the towpaths and new friendships forming across a London summer weekend. This summer, Dr. Martens plc took over a traditional London barge to bring our global Not Your Average Sandal platform to life through a distinctly London lens. The brief was simple: create a cultural moment that reflected the truth of the product. Sandals you can wear all day, all night, built with quality, attitude and unmistakable Dr. Martens energy. But this was about more than just showing up. We know consumers are increasingly gravitating towards curated IRL experiences and niche communities in search of connection, friendship and shared moments, something digital alone cannot replicate. We partnered with City Daze, who truly embody this sentiment. On Friday, we partnered with the iconic Towpath Café in Haggerston, inviting brand friends down to the canal to break bread, catch up and celebrate the start of summer together. Then on Saturday, the barge journey began. Starting in Camden, drifting through King’s Cross and ending in Hackney Wick, we partnered with City Daze to create a moving moment across the city. As we pulled into King’s Cross, crowds gathered canalside as we handed out Robin Ice Cream ice lollies and XOXO SODA, while Shy One brought the soundtrack and energy against the backdrop of a buzzing London summer afternoon. We wrapped the journey in Hackney Wick at the iconic No.90, closing out the day with a well earned beer, a dance and conversations with newfound friends made along the way. The energy throughout the day was electric. Shared stories and an amazing community showing up in their Docs sandals, old and new. Carla Murphy Yasu Pola-Samuels Kelvin Aryee Sandy Parkinson-Smith Seen Studios | B Corp Certified Zoe Mallett Nick Duff RAVEN (We Are Raven Ltd) Sophie Jewes Hannah Partridge Abbey Pearson Luiza Grinberg Becki Evans Neil Cummings

Last week I promised an IFE brand shoutout post. Here it is. IFE - International Food & Drink Event is overwhelming. Thousands of brands. Most of it blurs into one. But a few genuinely stopped me in my tracks. Not just because the products were great (they were). Because the branding was doing its job. Morish Snacks — The range feels like a family. Same structure, same energy across every SKU. That kind of consistency is harder to pull off than it looks. Cacto Drinks — Bold colour, playful type, and a personality that holds across the range. Loud without losing credibility. Not easy. BEEMORE — The illustrated character ties the whole range together. Swap the colour, keep the personality. That's how you build a brand system that scales. Robin Ice Cream — Clear wrapper, big blue script, nothing else. The logo is the packaging. It's a masterclass in knowing when to stop. Crying Thaiger — Eye-catching illustration. Ownable, consistent, and instantly recognisable across every product. A strong brand mark earns that kind of recognition. Kloudy Matcha — The retro type and dark backgrounds create a world entirely their own. The range feels cohesive without feeling rigid. Six brands that understand something a lot of founders miss, consistency isn't about being repetitive. It's about being recognisable. Good luck to all of them.